Mango TV

Mango TV (芒果TV, Mángguǒ TV; MGTV) is a Chinese video streaming platform under Mango Excellent Media, which is controlled by Hunan Broadcasting System.[1][2][3] Mango TV was established on May 26, 2006, in Changsha, Hunan and later decided to use 'Mango TV (Internet TV, PC, Phone and Pad)' as its video platform branding title in 2008.[4] Mango TV specializes in creating online videos and is an online platform providing all of the content that is presented in TV channels, and all other copyright works from Hunan Broadcasting System and Hunan Satellite TV.[5] Its current headquarters is located in Golden Eagle Movie & TV Cultural City, Changsha, Hunan, China. Mango TV provides audience with diverse content including films, TV series, music, cartoons and entertainment. In 2016, the content from Hunan Satellite TV accounted for 38% in all that Mango TV has produced.[6]

History

Mango TV was established on May 26, 2006, in Changsha, Hunan by Ruobo Zhang, the former Mango TV chairman and CEO.[7][8] On April 20, 2014, the original Mango TV and Golden Eagle website were integrated into a single online video platform which exclusively holds all of Hunan Broadcasting System and Hunan Satellite TV's content and enjoys their copyright works, also known as "Mango Exclusive Broadcast".[9] In October 2014, Mango TV created the first self-produced web series 'Huayang Jianghu'.[10] On 2014 New Year Countdown Night, held by Hunan Satellite TV, Mango TV launched five-screen live broadcast mode, allowing audience to select different camera positions and angles to watch the celebration show.[11]

In 2015, Mango TV shifted its aims from 'Exclusive Broadcast' to 'Unique Content', during which period the number of users has increased to 60 million on the platform.[12] In October 2015, Mango TV signed a memorandum with BBC Worldwide for more opportunities on co-production in the global market.[13]

On June 23, 2016, Mango TV completed series B funding with nearly 1.5 billion.[14] Mango TV planned to go public in 2016.[15] But the plan failed and Mango TV ended up being included into Happigo Home Shopping Co. Ltd, going public with other six companies.[16] Critics stated that it would be better for Mango TV to obtain fully controlled operating authority. With Hunan Broadcasting System owning more than 50% shares, it is hard for Mango TV to make decisions all by itself.[17]

Tattoo and homosexual themes censorship in Eurovision 2018

According to English state media, in May 2018 during Ireland's performance in the first semi-final of the Eurovision Song Contest 2018, Mango TV blurred and censored gay love symbols such as a kiss and LGBT flags, and the Albanian performance in the same show was cut out entirely due to a ban on television performers displaying tattoos that took effect in January 2018. In response, the European Broadcasting Union, which organises the event, terminated its partnership with Mango TV, which led to a ban on televising the remaining shows or any future editions of the event.[18]

native name	芒果TV
screenshot	Hunantvcom.png
founded	May 26, 2006
location	Changsha, Hunan
country	China
ceo	Liang Deping
industry	Video on demand
products	Streaming media video on demand digital distribution
website	https://w.mgtv.com/
type	OTT streaming platform
language	Chinese English Thai Malay Vietnamese Indonesian French Spanish
language count	8
current status	Online
owner	Hunan Broadcasting System
parent	Mango Excellent Media

History

Tattoo and homosexual themes censorship in Eurovision 2018

Content

Drama

Network show

External links

References