Great American Pure Flix, formerly Pure Flix and sometimes stylized as Pureflix,[2][3] is an American Christian media subscription over-the-top streaming service[4] owned by Great American Media and Sony Pictures.[1]
The service was first established in 2015 by the Christian film studio Pure Flix Entertainment, after it acquired the video on demand provider I Am Flix; the company stated that it would offer over 2,000 films and series at launch.[5]
In November 2020, Sony Pictures announced its acquisition of the Pure Flix service, bringing it under its own faith-based film studio Affirm Films;[6] as the sale included the rights to the "Pure Flix" trademark, Pure Flix Entertainment was subsequently renamed to Pinnacle Peak Pictures in January 2021.[7]
In May 2023, Sony announced that Pure Flix would become a joint venture with Great American Media, a company led by former Hallmark Channel CEO Bill Abbott; terms of the agreement were not disclosed, besides that Great American Media would hold a controlling stake in the venture, and that Abbott would serve as CEO following the completion of the transaction.[8] In September 2023, Pure Flix rebranded as Great American Pure Flix.[9]
Mario Lopez announced on February 6, 2024, that he had signed a multi-film deal with Great American Family, Great American Faith & Living, and for streaming on Great American Pure Flix.[10]
In September 2025, the service became available on YouTube's Primetime Channels store as part of Great American Media's carriage agreement with YouTube TV.[11]
The company is a strategic partner of the International Coalition of Apostolic Leaders, a New Apostolic Reformation apostolic organization.[12]
It is known for its distribution of Sony's Affirm Films and Pinnacle Peak Pictures, such as the God's Not Dead series, Miracles from Heaven, War Room, and The Star.[13] It also streams original content by Great American Family and Great American Living.[2]
The service also syndicates content from Angel Studios, Christian Broadcasting Network, NBCUniversal, and others, such as Bonanza, The Chosen, the original Superbook, the new Superbook, Madeline, and VeggieTales.[14][15][16] They also license individual films, such as the Duck Commander film The Blind.[17]
