Gitanes (, "Gypsy women") is a French brand of cigarettes, owned and manufactured by Imperial Tobacco following their acquisition of Altadis in January 2008, having been owned by SEITA before that.
History
Gitanes was launched in 1910 in four different versions, all of which were filterless. In 1918, Gitanes Maïs were introduced, which were a success in the rural areas of France. In the 1930s, the first graphic ads for Gitanes appeared. In 1956, the first filtered Gitane variant was introduced. In 1981, the "Light" versions are first marketed. In 1986, the first Gitanes Blondes were launched, which had become available internationally in 1987. However, they were a commercial failure.[1] In 1988, the first "Extra Light" versions were marketed. In 1991, Gitanes ultra lights were introduced. In 1990/1991, a simultaneous launch of a new version of Gitanes Blondes ultra light were brought on the market.[1]
Gitanes are sold in many varieties of strengths and packages. The cigarette was originally made with a darker or brun (brown) tobacco, in contrast to the more widespread blonde.