Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.
History
Ambi Pur's first product was launched in 1958 in Spain by Cruz Verde.[1]
In 1984, Sara Lee Corporation acquired Cruz Verde.[2] It was the first brand to launch a plug-in liquid air freshener.[3]
On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.[4]
References
- How did Ambi-Pur start and grow? Open-Senses, 2011-04-30, retrieved 2018-10-25^
- Vital Maté. Sara Lee se bate en retirada El País, 2010-04-04, retrieved 2018-10-26^
- Ambi Pur Fact Sheet Procter & Gamble, retrieved 2018-10-26^
- Procter & Gamble Acquires Ambi Pur Procter & Gamble, 2009-12-11, retrieved 2018-10-26^