Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.
History
Ambi Pur's first product was launched in 1958 in Spain by Cruz Verde.[1]
In 1984, Sara Lee Corporation acquired Cruz Verde.[2] It was the first brand to launch a plug-in liquid air freshener.[3]
On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.[4]