DR Automobiles Groupe is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC Group, Chery Automobile, Dongfeng Motor Corporation, Changan Automobile (Since end of 2025) and JAC Motors.
It produces vehicles under 8 brands: DR, EVO, Sportequipe, ICH-X, Tiger, Birba, Katay, and
The company was founded by Massimo Di Risio in 1985. In 2006 the DR brand was launched.[2] As of 2008, the company had offices in Rome, Campobasso and Pescara.[3][4]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.[5][6] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR vehicles. The original Chery Tiggo was marketed as the DR 5, while the Riich M1 became the DR 1.[7]
The company had a network of 20 dealers in Italy at the end of 2018.[8]
In 2020, DR launched their first subbrand called EVO, which at the same year, the company started rebranding vehicles from BAIC Group.[9]
In 2022, DR added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.[10][11] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former motorsport driver Jacky Ickx), initially with one model in offer, the ICH-X K2, based on the first-generation Beijing BJ40;[12] at the same year, the company acquired the OSCA brand from the Maserati family.[13]
In February 2023, DR started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.[14]
Following the acquisition of Tiger Racing in 2023, in 2024 DR introduced the Tiger sub-brand,[15] which at the same year, the company started rebranding vehicles from Dongfeng Motor Corporation.
In 2025, DR Automobiles presented at the Turin Auto Show, a new brand that is going to be part of DR Motor Company, which is the brand Stilnovo.
Formerly known as ICKX between 2022 and 2024.
Formerly known as ICKX between 2022 and 2024.
