Cadbury Heroes (originally Cadbury's Miniature Heroes), known as Cadbury Favourites in Australia and New Zealand, is a brand of packaged confectionery containing a selection of miniature chocolate bars manufactured by British company Cadbury. They were introduced in 1999 as a response to Celebrations by rival Mars which were launched in 1997.
History
Cadbury launched the new product in Britain as Cadbury's Miniature Heroes in September 1999,[1][2] with the tag line The people magnet in a campaign designed by TBWA GGT Simons Palmer, and with sponsorship of Coronation Street, with the whole campaign costing £4.8 million.[3][2][4]