Twirl (chocolate bar)

Twirl is a chocolate bar manufactured by the British chocolate company Cadbury. Twirl consists of two Flake-style fingers covered in milk chocolate. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was named through a competition in the "Beano" comic, the winning name coming from a child in the West Riding of Yorkshire. Then released in Britain two years later as a twin-finger bar.[1] It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products.[2]

Variations

Cadbury have also produced many variants of the standard Twirl. For example a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl-like chocolates.

Other flavours include orange that launched as a limited edition in 2019 in Britain. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.[3] In August 2020, Cadbury announced the return of the Orange Twirl[4][5] and it has since become a permanent product.

In June 2022, Cadbury launched a new flavour, Twirl Caramel, and in May 2023, Cadbury launched the Twirl Mint.[6] An Iced Latte Twirl is also known to be sold in Australia.In 2025 a White version was launched.

As of 2023 there is also a multipack version containing 5 single Twirl bars. This 5-pack weighs 107.5 grams, each bar weighing exactly 21.5 grams. This is a reduction in weight relative to the previously available 34 gram, 4-bar multipacks of 21%.

References

  1. Cadbury History Timeline: 1987 Cadbury, retrieved 2 October 2022^
  2. Cadbury: Twirl retrieved 2011-08-24^
  3. Retailers struggle to meet demand for limited edition Twirl Orange retrieved 2020-08-21^
  4. 5,000 people queue for returning chocolate orange Twirl pre-sale retrieved 2020-08-21^
  5. Cadbury brings back Orange Twirl bars retrieved 2020-08-21^
  6. Cadbury Launches Twirl Mint bars May 2023, retrieved 2023-05-17^