Dream (Cadbury White in the UK) is a brand of white chocolate by Cadbury. It is no longer sold under that name in the UK, though it is still manufactured in this form in Australia, New Zealand, and South Africa.
The bar was relaunched in the UK in 2019 under a new name 'Cadbury White'.
This was Cadbury Dream's fourth rebrand, retiring the old Cadbury logo that the wrappers had used since its launch 22 years earlier. The new style featured a new logo in line with the Cadbury's 2020 logo.
History
Dream underwent four years of technical development before being brought to market.[1] It was first launched in Australia and New Zealand in 2001. According to Cadbury, the product became one of the top five block chocolate brands in New Zealand and had driven growth in the overall chocolate market.[2] In 2002, the product was launched in the United Kingdom and Canada and was featured as part of Cadbury's sponsorship for Coronation Street.[3] It was targeted in the UK at 25–34-year-old women, who had previously been consumers of