Air Wick is an American brand of air freshener owned by the British multinational company Reckitt. It was launched by creator Guy Paschal in 1943 in the United States, and is now sold worldwide.[1]
History
Air Wick was introduced in 1943 in the United States.[2][3] In 1973, it had sales of $33.5 million and earnings of $2.7 million, prompting the Swiss pharmaceutical company Ciba-Geigy (now Novartis) to investigate purchasing them. Ciba-Geigy took brief control of the company in 1974 before selling it to British household products company Reckitt & Colman (now Reckitt Benckiser) in December 1984.[4]