7th Sense Creation

7th Sense Creation is a Myanmar film production and media company established in 2017. It was co-founded by Khin Thiri Thet Mon, San Ko Ko Tint San, Wai Min Aung, and Naing Phyo Kyaw, and was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017. Khin Thiri Thet Mon is the daughter of Min Aung Hlaing, Myanmar's commander-in-chief and later head of the country's military government; that family connection has been central to public scrutiny of the company. The studio became one of Myanmar's prominent new film producers during the late 2010s. Between 2017 and 2019, it produced eight motion pictures, including Mone Swel, which achieved blockbuster status and received a Myanmar Academy Award. The company's position in the local entertainment market was also associated with comparatively high production spending and actor compensation, drawing attention from competitors and the wider Burmese film industry. In July 2019, 7th Sense entered exclusive agreements with five Burmese actors. The reported signings included Nay Toe and Wutt Hmone Shwe Yi, two of Myanmar's best-known film performers. These arrangements strengthened the studio's ability to develop and market commercial film projects, although the full list and later status of the contracts are not established in the available reference material. The company also operated in media partnerships beyond film production. In December 2020, the United States Embassy in Yangon faced criticism for working with 7th Sense as a media partner for a music festival. The collaboration attracted attention because Khin Thiri Thet Mon's father, Min Aung Hlaing, was subject to United States economic sanctions. Following Myanmar's 2021 military coup, 7th Sense became a target of the domestic “Stop Buying Junta Business” boycott, which called for avoidance of companies viewed as connected to the military leadership. On 10 March 2021, the United States government sanctioned 7th Sense Creation and five other companies associated with Khin Thiri Thet Mon and her brother Aung Pyae Sone, stating that the businesses had directly benefited from their father's position and influence. In March 2023, SM Winner Entertainment, described as a proxy of 7th Sense Creation, appeared on Myanmar's corporate registry. The available sources do not establish whether 7th Sense continues to operate under its original structure, so its current status, ownership, headquarters, and present production slate remain unverified.

7th Sense Creation was founded in Myanmar in 2017 by Khin Thiri Thet Mon, San Ko Ko Tint San, Wai Min Aung, and Naing Phyo Kyaw. The company was formally registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017. Its founding group included individuals connected to influential political and business families: Khin Thiri Thet Mon is the daughter of Min Aung Hlaing, while San Ko Ko Tint San is the son of former sports minister Tint Hsan. These relationships later shaped public perceptions of the studio and contributed to international scrutiny. During its initial operating period, 7th Sense developed a position as a major Myanmar film producer. From 2017 through 2019, it released or produced eight motion pictures. The best-known title identified in the available material is Mone Swel, which became a commercial blockbuster and won a Myanmar Academy Award. The company was also reported to spend heavily on productions and actor salaries, a practice that helped it attract talent but prompted discussion about its financial capacity relative to competing Myanmar studios. In July 2019, 7th Sense expanded its talent strategy by signing exclusive contracts with five Burmese actors. Among the named performers were Nay Toe and Wutt Hmone Shwe Yi, both major stars in Myanmar's film industry. The agreements indicated an effort to secure recognizable talent and consolidate the studio's position in commercial film production. The source material does not provide the contract terms, duration, or later employment status of the actors. The studio's activities extended into broader media and live-event promotion. In December 2020, the U.S. Embassy in Yangon worked with 7th Sense as a media partner for a music festival. The partnership generated criticism in the media because of Khin Thiri Thet Mon's family relationship to Min Aung Hlaing, who was subject to U.S. economic sanctions. The episode highlighted the reputational and compliance risks associated with working with companies perceived to be connected to Myanmar's military establishment. After the February 2021 military coup, 7th Sense was included in the domestic “Stop Buying Junta Business” boycott. The campaign encouraged consumers to avoid goods and services associated with military-linked businesses. On 10 March 2021, the U.S. government imposed sanctions on 7th Sense Creation and five other companies owned by or associated with Khin Thiri Thet Mon and her brother Aung Pyae Sone. The stated rationale was that the companies had directly benefited from their father's position and malign influence. In March 2023, SM Winner Entertainment, described as a proxy of 7th Sense Creation, was listed in Myanmar's corporate registry. This provides evidence of a related corporate presence but does not, by itself, establish the current operating status, ownership structure, or continuity of the original 7th Sense Creation brand. No reliable current headquarters, official website, financial information, or complete filmography is identified in the supplied material.

1. 2023Related proxy listed in Myanmar registry

   SM Winner Entertainment, identified as a proxy of 7th Sense Creation, appeared on Myanmar's corporate registry in March 2023.

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2. 2021U.S. sanctions imposed

   The United States sanctioned 7th Sense Creation on 10 March 2021 alongside five other companies linked to Khin Thiri Thet Mon and Aung Pyae Sone.

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3. 2019Initial film-production period completed

   The company had produced eight motion pictures between 2017 and 2019, including the award-winning commercial success Mone Swel.

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4. 2019Exclusive actor agreements announced

   7th Sense signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi.

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5. 2017Company founded and registered

   7th Sense Creation was co-founded in Myanmar and registered with the Directorate of Investment and Company Administration on 3 April 2017.

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Myanmar film and entertainment production with a commercially oriented focus on feature films, prominent actors, and media partnerships.

• Mone SwelFeature film

  Mone Swel is a Myanmar motion picture produced by 7th Sense Creation during the company's early production period. It was reported as a blockbuster and received a Myanmar Academy Award. The available reference material does not provide its release date, cast, director, plot, or award category.

• 2021Stop Buying Junta Business boycott

  Myanmar

  Following the 2021 coup, activists and members of the public targeted 7th Sense in a boycott of companies considered connected to Myanmar's military leadership.

  Outcome. The boycott increased domestic pressure and reputational risk for the company; its longer-term commercial impact is not established in the available sources.

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• 2020Music festival media partnership

  Myanmar

  7th Sense served as a media partner for a music festival organized in collaboration with the U.S. Embassy in Yangon.

  Outcome. The partnership attracted media scrutiny because of the company's connection to Min Aung Hlaing's family and his U.S. sanctions status.

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• 2021United States sanctions designationOther

  The designation followed the 2021 Myanmar coup and scrutiny of companies connected to Min Aung Hlaing's family.

  What changed. The U.S. government sanctioned 7th Sense Creation on 10 March 2021 together with five related companies.

  Aftermath. The company faced international compliance restrictions and continued domestic boycott pressure. The full operational consequences are not established by the available material.

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• 2019Secure exclusive contracts with leading actorsStrategy

  After producing multiple films, the studio sought to strengthen its commercial position and access to high-profile Burmese talent.

  What changed. In July 2019, 7th Sense signed exclusive contracts with five actors, including Nay Toe and Wutt Hmone Shwe Yi.

  Aftermath. The agreements increased the studio's visibility and talent concentration, although later contract outcomes are not documented in the supplied sources.

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• 2021Boycott after Myanmar military coupControversy

  7th Sense became a target of the Stop Buying Junta Business campaign because of perceived ties to Myanmar's military establishment.

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• 2021United States sanctionsControversy

  The U.S. government sanctioned 7th Sense Creation on 10 March 2021, alleging that it directly benefited from Min Aung Hlaing's position and influence.

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• 2020Scrutiny over U.S. Embassy media partnershipControversy

  A music-festival partnership involving the U.S. Embassy in Yangon and 7th Sense drew criticism because co-founder Khin Thiri Thet Mon is the daughter of Min Aung Hlaing, who was subject to U.S. sanctions.

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• 2023SM Winner Entertainment appears on Myanmar's corporate registry

  A proxy of 7th Sense Creation, SM Winner Entertainment, was listed on Myanmar's corporate registry in March 2023.

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• 20197th Sense produces eight films during its first production period

  The studio produced eight motion pictures between 2017 and 2019. Mone Swel was reported as a blockbuster and received a Myanmar Academy Award.

  Product launchProduct generation
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• 20197th Sense signs exclusive contracts with five Burmese actors

  In July 2019, the studio signed exclusive contracts with five Burmese actors, including Nay Toe and Wutt Hmone Shwe Yi.

  Other
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• 20177th Sense Creation registered in Myanmar

  The company was registered with Myanmar's Directorate of Investment and Company Administration on 3 April 2017.

  Other
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1. 7th Sense Creation