21 Cineplex
An Indonesian cinema-exhibition group operating the Cinema 21, Cinema XXI, and The Premiere cinema brands.
Last updated August 25, 2026
Overview
21 Cineplex is an Indonesian cinema-exhibition group operated by PT Nusantara Sejahtera Raya Tbk. It is commonly associated with the Cinema 21 and Cinema XXI names and is described as Indonesia's largest cinema chain. The group focuses on the commercial exhibition of Indonesian and international films through a nationwide network of multiplexes and other cinema venues. The business began on 21 August 1987 under the name Studio Twenty One. Over time, it developed a multi-brand operating model intended to serve different audience segments and venue formats. Cinema 21 represents the group's established cinema identity, while Cinema XXI operates as a principal contemporary cinema brand. The Premiere provides a more luxurious cinema experience and is offered only at selected locations. The Premiere was introduced in 2002. The group's service offering centers on film screenings and ticketing, supported by the facilities and amenities normally associated with multiplex operation. Depending on the venue, cinemas may include premium presentation technologies and formats such as Dolby Atmos and IMAX. The availability of these features varies by location rather than forming a standard specification across the entire network. 21 Cineplex serves audiences in cities throughout Indonesia. The reference material describes the group as operating in 65 Indonesian cities. As of December 2024, the network comprised 257 locations and 1,349 screens. These figures indicate a large national exhibition footprint, although the number and configuration of venues can change as new cinemas open, existing sites are renovated, or operations are adjusted. The company behind the brand became publicly listed on the Indonesia Stock Exchange on 2 August 2023. The listing places the cinema operator within Indonesia's public capital market while the consumer-facing operations continue to be presented through the Cinema 21, Cinema XXI, and The Premiere brands. No reliable source material supplied for this entry identifies the founder, headquarters address, stock ticker, or detailed financial results, so those fields are left unspecified.
History
21 Cineplex is the consumer-facing cinema business of PT Nusantara Sejahtera Raya Tbk and one of the defining cinema-exhibition groups in Indonesia. Its operating history began on 21 August 1987, when the business was founded as Studio Twenty One. The available reference material does not identify the founder or provide a detailed account of the company's earliest ownership and management structure. From its original Studio Twenty One identity, the business developed into a broader cinema network using several related brands. This multi-brand structure allowed the operator to address different parts of the Indonesian cinema market rather than presenting every venue under one uniform concept. Cinema 21 became the group's established cinema identity, while Cinema XXI developed as another major brand within the network. The Premiere was created for customers seeking a more luxurious cinema environment and was first opened in 2002. It is selective rather than universal, appearing only at certain branches. The group has expanded its offer beyond basic film screening by incorporating different cinema formats and technical features. Some locations provide Dolby Atmos sound and IMAX presentation, although these capabilities are dependent on individual venue specifications. Across the network, the principal commercial activities remain film exhibition, ticket sales, and services supporting the cinema visit. 21 Cineplex's footprint extends across Indonesian cities and is described in the reference material as covering 65 cities. By December 2024, the group had reached 257 locations and 1,349 screens throughout the country. This scale makes it a major national distributor of theatrical access for both Indonesian and international films. The figures describe the network at that date and should not be treated as permanently fixed, since cinema portfolios may change through openings, closures, relocations, renovations, or format changes. A significant corporate milestone occurred on 2 August 2023, when PT Nusantara Sejahtera Raya Tbk was listed on the Indonesia Stock Exchange. The listing formalized the public-market status of the company operating the cinema group, while the public-facing brands continued to include Cinema 21, Cinema XXI, and The Premiere. The supplied sources do not provide enough verified information to reconstruct a full chronology of individual branch openings, leadership changes, acquisitions, financial performance, or headquarters location. Accordingly, this history focuses on the documented founding date, brand architecture, premium-format development, national network, and public listing.
- 2024Network reported at 257 locations and 1,349 screens
By December 2024, the group was reported to operate 1,349 screens across 257 locations in Indonesia and serve 65 cities.
- 2023Operating company listed on the Indonesia Stock Exchange
PT Nusantara Sejahtera Raya Tbk, the company operating the 21 Cineplex business, was listed on 2 August 2023.
- 2002The Premiere introduced
The Premiere opened as a premium cinema concept aimed at audiences seeking more luxurious facilities and a higher-end movie-going experience.
- 1987Business founded as Studio Twenty One
The cinema business was founded on 21 August 1987 under the name Studio Twenty One.
Products and positioning
A nationwide Indonesian cinema operator using multiple brands and venue formats to serve mainstream and premium movie-going audiences.
Cinema 21Cinema brand
Cinema 21 is one of the principal cinema brands in the 21 Cineplex system. It represents the group's established cinema identity and provides commercial film exhibition and ticketing for Indonesian audiences. Venue features, programming, and amenities may differ by branch.
Cinema XXICinema brand
Cinema XXI is a major consumer-facing cinema brand within the 21 Cineplex network. Its venues screen Indonesian and international films and provide ticketing and standard cinema services. Selected sites may include enhanced presentation formats or additional amenities.
The PremierePremium cinema brand2002
The Premiere is the group's premium cinema concept, introduced in 2002. It is designed for customers seeking a more luxurious cinema environment and is available only at selected branches rather than throughout the full network.
IMAX and Dolby Atmos presentationsCinema presentation formats
Some 21 Cineplex venues offer enhanced film presentation through technologies such as IMAX and Dolby Atmos. These formats are location-specific and are not available at every cinema in the network.
Flagship businesses
- Cinema 21
- Cinema XXI
- The Premiere
Brand decisions
- 2023Public listing of the operating companyOther
The company behind the 21 Cineplex business moved into public-market ownership and disclosure through an Indonesia Stock Exchange listing.
What changed. PT Nusantara Sejahtera Raya Tbk was listed on the Indonesia Stock Exchange on 2 August 2023.
Aftermath. The cinema group continued operating through the Cinema 21, Cinema XXI, and The Premiere brands. No further verified outcome is specified in the supplied material.
- 2002Launch of The Premiere premium cinema conceptProduct launch
The group developed a higher-end cinema proposition for audiences seeking more luxurious facilities than those typically associated with standard cinema venues.
What changed. The Premiere was opened as a selective premium cinema brand within the wider 21 Cineplex network.
Aftermath. The Premiere continued as an offering available at selected branches; the supplied sources do not provide verified rollout or financial figures.
Recent events
- 202421 Cineplex network reaches 1,349 screens across 257 locations
As of December 2024, the cinema group was reported to operate 1,349 screens at 257 locations across Indonesia, serving 65 cities.
Other - 2023PT Nusantara Sejahtera Raya becomes publicly listed
The company operating the 21 Cineplex cinema business was listed on the Indonesia Stock Exchange on 2 August 2023.
Other
Sources
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