12 STOREEZ

12 STOREEZ is a Russian fashion brand generally associated with a 2014 founding. Its business is centered on womenswear, with a restrained, everyday style and a range that also includes related accessories. The name “12” is commonly associated with the idea of regularly updating a wardrobe or introducing collections throughout the year, although the precise naming history is not sufficiently documented in consistent public sources. The brand targets consumers interested in understated design, materials and versatile cuts, and operates through direct-to-consumer online and physical retail channels. Publicly verifiable information about its current ownership, store count, revenue and international scale is limited and is therefore not inferred here.

12 STOREEZ was established in Russia around 2014 by a founding team that included the Golomazdina sisters and Ivan Khokhlov. The brand entered the market through womenswear and developed a product mix centered on essentials, knitwear, outerwear, dresses and accessories. Its design language emphasizes simplicity, coordination and everyday wearability, with products commonly presented through recurring collections. It subsequently developed online and physical retail channels and became a recognizable name in the Russian fashion market. Because publicly available information is limited and inconsistent, this entry does not make further claims about store expansion, organizational changes, overseas operations or ownership arrangements.

1. 2014Brand Founded

   12 STOREEZ was founded in Russia; public sources typically attribute the founding team to Irina Golomazdina, Marina Golomazdina, and Ivan Khokhlov.

Russian mid-to-high-end minimalist women's clothing and lifestyle apparel brand

• Womenswearclothing

  Womenswear is the core category of 12 STOREEZ, emphasizing simple silhouettes, everyday wearability and coordination across collections. It includes tops, bottoms, dresses and other seasonal apparel.

• Knitwearclothing

  Knitwear is one of the brand's recurring product lines, including wardrobe-oriented items such as sweaters and cardigans that reflect its restrained and practical design approach.

• Outerwearclothing

  The outerwear range consists of everyday pieces for different seasons and generally follows the brand's neutral palette, clean cuts and versatile positioning.

• Dressesclothing

  Dresses are an important part of the womenswear assortment, intended for work, leisure and everyday settings, with an emphasis on clean lines and styling versatility.

• Footwear and accessoriesaccessories

  Footwear and accessories complement the apparel collections and help form complete looks; the specific assortment may vary by season and retail release.