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share of voice

Articles tagged “share of voice” in Insights.

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Featured·Insights·Jul 26, 2026·3 min·Jordan Okonkwo

What Changed in AI Mentions This Quarter

A quarterly pattern review for AI search: engine disagreement, citation churn, category SOV shifts, and what brand teams should do next.

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Latest

  • InsightsJul 20, 2026·4 min

    Brand Value vs. AI Share of Voice

    A high brand valuation does not guarantee mentions inside AI answers. Here's how value and answer-engine share of voice diverge—and what to do about it.

    Priya Desai

  • InsightsJul 13, 2026·4 min

    Engine Disagreement on Category Prompts: A Sample Readout

    A methodological sample across locked category prompts: where ChatGPT, Perplexity, and Gemini agree on shortlists—and where framing splits. How brand teams should read disagreement.

    Maya Chen

  • InsightsJul 12, 2026·3 min

    Share of Voice Is Not Preference

    AI share of voice counts inclusion. Preference is about who gets recommended with trust. Separate the metrics—or you will celebrate the wrong wins.

    Maya Chen

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