Maya Chen
Principal, AI Visibility Research
Studies how answer engines select, frame, and cite brands across categories.
Articles
Insights4 min readWhen Global Brands Fail Local AI Answers
Global equity does not guarantee local shortlists. Diagnose regional prompt gaps with globalization, Brand Wiki context, and localized AEO Intelligence sets.
Insights5 min readWikipedia Is Not Optional for AI Answers
Encyclopedic coverage still shapes how answer engines describe brands. Why reference hygiene matters for AEO—and how Brand Wiki helps you see the gaps.
Guides4 min readHow to Measure Sentiment in AI Answers
AI answer sentiment is not social listening. Measure framing on locked prompts—price, trust, complexity—so AEO Intelligence sentiment becomes an operating metric.
Guides4 min readAuthority Signals Answer Engines Actually Use
Authority in AI answers is less about logos on a pitch deck and more about citeable proof, consistent entities, and sources models can trust under uncertainty.
Guides5 min readPrompt Sets That Actually Measure AI Visibility
Stop judging AI visibility with one-off chats. Build category, comparison, and best-of prompt sets that produce comparable mention and citation metrics.
Insights4 min readEngine Disagreement on Category Prompts: A Sample Readout
A methodological sample across locked category prompts: where ChatGPT, Perplexity, and Gemini agree on shortlists—and where framing splits. How brand teams should read disagreement.
Insights3 min readShare of Voice Is Not Preference
AI share of voice counts inclusion. Preference is about who gets recommended with trust. Separate the metrics—or you will celebrate the wrong wins.
Guides3 min readHow to Improve AI Search Visibility for Your Brand
Practical steps to measure and improve how AI assistants like ChatGPT, Perplexity, and Gemini cite and recommend your brand.
Insights5 min readThe Citation Economy: How AI Decides Who Gets Mentioned
Answer engines do not rank ten blue links—they choose a few names and sources. Understanding that selection logic is the real game behind AEO.