WSVW-LD

WSVW-LD is a low-power digital television station licensed to Harrisonburg, Virginia, in the United States. The station operates on virtual channel 30 and is affiliated with NBC and The CW Plus. It is part of a Gray Media station group that also includes WHSV-TV, the market's ABC affiliate, and WSVF-CD, a Class A station carrying Fox and CBS programming. The stations share facilities on North Main Street, along U.S. Route 11, in downtown Harrisonburg. The group also maintains a newsroom in Fishersville serving Staunton, Waynesboro, and Augusta County. The station began broadcasting in June 2011 under the call sign W30CT-D. It was originally established as a translator of WVIR-TV, the NBC affiliate based in Charlottesville. W30CT-D transmitted from Massanutten Mountain to improve NBC coverage in the Harrisonburg area, while a related translator, originally known as W41DT-D, served the Staunton area from Elliott Knob. Before the launch of these translators, cable systems in the Shenandoah Valley commonly carried NBC programming from WVIR-TV, WRC-TV in Washington, D.C., or WWBT in Richmond. WSVW-LD's low-power signal is focused on the immediate Harrisonburg area. Its associated translator, W22EX-D, broadcasts from Elliott Knob and serves Staunton and nearby communities. Because the terrestrial coverage of the low-power facilities does not reach the entire Harrisonburg–Staunton–Waynesboro market, the station's NBC programming is also simulcast in full 1080i high definition on WHSV-TV's second digital subchannel, channel 3.2. This arrangement extends the NBC service across the broader market while retaining WSVW-LD as the locally identified station for the Harrisonburg area. The station changed ownership and operating structure during 2019. On March 4 of that year, Waterman Broadcasting announced an agreement to sell WVIR-TV and its two translators, including W30CT-D, to Gray Television. The Federal Communications Commission approved the transaction on April 15, and the sale closed on October 1. Following the transaction, WVIR-TV and the translators became sister stations to WHSV-TV. Gray retained WAHU-CD, a former WVIR translator, while other Charlottesville stations involved in the broader transaction were sold to Lockwood Broadcast Group. On October 2, 2019, WHSV-TV announced that the two former WVIR translators would be converted into separate NBC and CW Plus affiliates serving the Harrisonburg market. W30CT-D adopted the call sign WSVW-LD, with the change and the new affiliations taking effect on December 1, 2019. The station continued to carry WVIR-produced newscasts while adding its own syndicated programming outside network hours. WSVW-LD does not maintain a separate standalone website; its online presence is integrated into WHSV-TV's website.

WSVW-LD traces its operating history to W30CT-D, a low-power digital translator that began broadcasting in June 2011. The facility was created to relay the signal of WVIR-TV, the NBC affiliate based in Charlottesville, Virginia, into the Harrisonburg portion of the Shenandoah Valley. Its transmitter was installed on Massanutten Mountain. A companion translator, initially operating as W41DT-D and later identified as W22EX-D, served Staunton and surrounding communities from Elliott Knob. The translators addressed a longstanding coverage arrangement in the Shenandoah Valley. NBC programming had historically reached local cable viewers through imported signals from WVIR-TV, WRC-TV in Washington, D.C., and WWBT in Richmond. The two low-power facilities provided over-the-air access in the Harrisonburg and Staunton areas, but their limited signal footprints did not cover the full Harrisonburg–Staunton–Waynesboro television market. A major ownership change occurred in 2019. On March 4, Waterman Broadcasting announced that it would sell WVIR-TV and the two associated translator stations to Gray Television. The transaction was approved on April 15 and closed on October 1. Gray already operated stations in the Charlottesville market and retained WAHU-CD, a WVIR translator not included in the sale. Other stations involved in the broader Charlottesville transaction were transferred to Lockwood Broadcast Group. After the acquisition, the translators were integrated with Gray's Harrisonburg station operation, centered on WHSV-TV. On October 2, WHSV-TV announced plans to turn the two former WVIR translators into separate local-market affiliates. W30CT-D was assigned the new call sign WSVW-LD and became associated with NBC and The CW Plus, while W22EX-D served as its Staunton-area translator. The revised service launched on December 1, 2019. WSVW-LD continues to rely on the wider Gray and WHSV infrastructure. The station carries WVIR-produced newscasts and uses WHSV's facilities on North Main Street in Harrisonburg, with additional newsroom operations in Fishersville. Its NBC service is also simulcast in high definition on WHSV-TV's second digital subchannel, channel 3.2, using a separate transmitter on Elliott Knob. This simulcast allows NBC programming to reach viewers beyond the direct low-power coverage of WSVW-LD and W22EX-D. The station's web presence is incorporated into WHSV-TV's website rather than maintained as a separate domain.

1. 2019Gray Television announces acquisition

   Waterman Broadcasting announces the sale of WVIR-TV and its two translators, including W30CT-D, to Gray Television on March 4.

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2. 2019Acquisition closes

   The transaction receives regulatory approval in April and is completed on October 1, bringing W30CT-D into the Gray-owned station group associated with WHSV-TV.

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3. 2019WSVW-LD identity and affiliations launch

   W30CT-D becomes WSVW-LD and begins operating as a separate NBC and CW Plus affiliate for Harrisonburg on December 1.

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4. 2011W30CT-D begins broadcasting

   The station signs on in June as a low-power digital translator of Charlottesville NBC affiliate WVIR-TV, transmitting from Massanutten Mountain for the Harrisonburg area.

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A locally focused low-power broadcast outlet extending NBC and CW Plus programming across the Harrisonburg area, supported by Gray Media's broader Shenandoah Valley station operation and WHSV-TV's market-wide digital infrastructure.

• NBC programming serviceBroadcast television network affiliation2019

  WSVW-LD's principal broadcast service carries NBC network programming for the Harrisonburg area. Because the station's low-power signal does not cover the entire market, the NBC feed is also distributed in full 1080i high definition through WHSV-TV's digital subchannel 3.2, extending availability across the broader Shenandoah Valley television market.

• The CW Plus programming serviceBroadcast television network affiliation2019

  The CW Plus affiliation forms part of the station's post-2019 Harrisonburg service arrangement. It provides CW network and affiliated programming through the Gray-operated station structure, alongside NBC service and locally distributed news content.

• Local and regional newscastsTelevision news2019

  WSVW-LD carries newscasts produced through the related Virginia station operation, including WVIR-produced newscasts. The station is supported by shared facilities in Harrisonburg and a newsroom in Fishersville serving Staunton, Waynesboro, and Augusta County.

• W22EX-D translatorBroadcast translator2011

  W22EX-D is the associated translator for WSVW-LD, serving Staunton and nearby communities from a transmitter located on Elliott Knob west of Staunton. It complements WSVW-LD's Massanutten Mountain signal in the Harrisonburg area.

• 2019Acquisition by Gray TelevisionM&A

  Waterman Broadcasting owned WVIR-TV and its Harrisonburg and Staunton translators. Gray Television agreed to acquire the group as part of a broader change in ownership involving Charlottesville-area television assets.

  What changed. Gray Television purchased WVIR-TV, W30CT-D, and W22EX-D. Regulatory approval was granted on April 15, and the transaction closed on October 1.

  Aftermath. The translators became sister stations to WHSV-TV and were incorporated into Gray's Harrisonburg operation. WAHU-CD was retained by Gray but was not included in the sale.

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• 2019Conversion from translator to separate local affiliatesStrategy

  After completing the acquisition, Gray and WHSV-TV reassessed how the two former WVIR translators would serve the Harrisonburg–Staunton–Waynesboro market.

  What changed. W30CT-D was renamed WSVW-LD and assigned NBC and The CW Plus affiliations, while W22EX-D continued as the associated translator. The new arrangement took effect on December 1.

  Aftermath. WSVW-LD became a separately identified Harrisonburg service while continuing to carry WVIR-produced newscasts and using WHSV's facilities and digital infrastructure. NBC programming was also simulcast on WHSV-TV 3.2 to reach the wider market.

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• 2019Waterman Broadcasting agrees to sell WVIR translators to Gray Television

  Waterman Broadcasting announced an agreement to sell WVIR-TV and its two translators, including W30CT-D, to Gray Television. The transaction was later approved and completed, bringing the Harrisonburg and Staunton translator facilities into Gray's station group.

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• 2019W30CT-D is renamed WSVW-LD and becomes a separate NBC and CW Plus service

  After Gray Television acquired the translator facilities, WHSV-TV announced that the former WVIR translators would be converted into separate NBC and CW Plus affiliates for the Harrisonburg market. W30CT-D adopted the WSVW-LD call sign and the new arrangement began on December 1.

  Product launchLeadership change
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1. WSVW-LD
2. WHSV-TV website