WPTV-TV

WPTV-TV is a television station licensed to West Palm Beach, Florida, and identified on air primarily as WPTV or NBC 5. It is affiliated with NBC and serves the West Palm Beach–Fort Pierce television market, with its news operation focused on Palm Beach County and the wider Treasure Coast and South Florida region. The station is owned by The E. W. Scripps Company, which also owns WHDT, an independent station licensed to Stuart. Scripps provides selected technical, promotional, operational, and news-production services to WFLX, the market’s Fox affiliate, under a shared-services arrangement with WFLX owner Gray Media. The station began broadcasting on August 22, 1954, as WJNO-TV. Its launch made it the first VHF television station in West Palm Beach, following the earlier debut of UHF station WIRK-TV. The original operation was based in a former greenhouse associated with the Royal Poinciana Hotel in Palm Beach. It launched as an NBC affiliate and retained that affiliation throughout its history, although it also carried selected programming from other networks during the early years of local television competition. John H. Phipps purchased the station in 1956. Following the transaction, the call sign changed from WJNO-TV to WPTV. Scripps-Howard Broadcasting acquired the station in 1961, making it the company’s fourth television property. Under Scripps ownership, WPTV invested in transmission facilities, newsroom resources, technology, and local programming. These investments helped it develop a strong technical signal and one of the most prominent local-news operations in the market. WPTV’s news identity was built around long-serving anchors and a substantial commitment to local coverage. During the 1960s through the 1990s, personalities including Bill Gordon, Buck Kinnaird, Tony Glenn, Jim Sackett, and Laurel Sauer helped establish the station as a ratings leader. For long periods, WPTV’s evening newscasts attracted more viewers than its local competitors combined or nearly combined. The station expanded its schedule with a weekday 5 p.m. newscast in 1990 and weekend morning news in 1992, while its morning program grew substantially during the following decade. The station moved from its original Palm Beach facility to a new Flagler Drive studio in West Palm Beach in 1971. As the operation expanded, the Flagler Drive building became inadequate, and Scripps eventually arranged a land exchange that enabled construction of a larger facility at Australian Avenue and Banyan Boulevard. WPTV began broadcasting from the 70,000-square-foot Banyan Boulevard facility on March 16, 2001. The building included additional studios and newsroom space and was also used for some production and service arrangements involving other stations. In 2011, WPTV became the provider of local newscasts for WFLX. The arrangement initially included a weekday morning program and a nightly 10 p.m. newscast, with later changes to the schedule. WPTV continues to operate as a local broadcast station while distributing news and related content through its website and digital platforms. Its competitive position has changed over time: although it led many local-news ratings periods for decades, WPBF had overtaken it in several major time periods by 2024, while WPTV continued to lead at 6 a.m. and remained a major news provider in the market. In May 2025, Scripps sold the land beneath the Banyan Boulevard studios for $40 million to a venture including Related Ross. The planned redevelopment is expected to replace the current studio site with a tower of up to 25 stories. Scripps leased a future location on RCA Boulevard in Palm Beach Gardens, next to WPBF, and expected a move in late 2027. WPTV remains an active NBC affiliate and a significant local-news brand in South Florida.

WPTV-TV traces its origins to the allocation of VHF channel 5 to West Palm Beach by the Federal Communications Commission in 1952. Two groups initially sought the license: WJNO radio and Palm Beach Television, a consortium that included Theodore Granik among its investors. The groups combined their applications in 1953 and received a construction permit. The resulting company adopted the WJNO-TV name and worked with the WJNO radio operation to launch the station. WJNO-TV began broadcasting on August 22, 1954, with a formal dedication featuring RCA president Frank Folsom and several entertainment performers. Its first studio occupied a former greenhouse at the Palm Beach Playhouse, itself associated with the Royal Poinciana Hotel. The station joined NBC at launch and became the first VHF television outlet in West Palm Beach. During the early years it faced competition from UHF station WIRK-TV and later from WEAT-TV, while WTVJ’s Miami signal also reached parts of the Palm Beaches. WJNO-TV carried some CBS programming in addition to its NBC schedule during this formative period. John H. Phipps purchased the station in 1956, and the call letters were changed to WPTV. Phipps sold it to Scripps-Howard Broadcasting in 1961 for $2 million. Scripps invested in the station’s signal and infrastructure. The FCC approved a transmitter move in 1962, and WPTV began operating from a site near US 441 and Lantana Road later that year. A much larger proposed tower at Boca Raton, potentially 2,000 feet tall, generated opposition from aviation groups and Miami-area broadcasters concerned about signal overlap and competition. WPTV ultimately withdrew that application in 1968. The original Palm Beach studio became increasingly cramped and structurally inadequate. WPTV purchased waterfront land in West Palm Beach in 1969, broke ground in 1970, and moved to a new Flagler Drive facility in May 1971. The station’s local-news operation expanded during this period. Its anchor team, particularly newsman Bill Gordon, sportscaster Buck Kinnaird, and meteorologist Tony Glenn, helped make WPTV a dominant local broadcaster even while NBC experienced national ratings difficulties. Gordon served as anchor and news director from 1961 to 1978 and later returned as a commentator. WPTV maintained a strong ratings position through the late twentieth century. Jim Sackett and Laurel Sauer became a prominent evening anchor team, while the station expanded its schedule with a 5 p.m. newscast in 1990 and weekend morning news in 1992. During the 1990s, the morning program expanded from a half-hour to two hours. The Flagler Drive building again became too small, with the sales department operating from an office across the street. Scripps pursued redevelopment of the valuable waterfront property during the 1980s and 1990s. Local opposition and municipal restrictions complicated those plans. In 1997, Scripps reached a land-exchange agreement with Catalfumo Construction and Development, obtaining a site at Australian Avenue and Banyan Boulevard for a new station. The resulting Mediterranean-style building opened on March 16, 2001. It provided three studios and expanded newsroom and staff space. In January 2011, WPTV began producing local news for WFLX, initially supplying a weekday morning program and a 10 p.m. newscast. Scripps and Raycom Media formalized a shared-services agreement later that year. After Raycom’s successor, Gray Media, assumed ownership of WFLX, the arrangement continued and included staffing and production provisions for the station’s newscasts. WPTV also completed its transition to digital television. It began digital broadcasts on UHF channel 55 in April 2003 and maintained analog and digital signals until the nationwide analog shutdown on June 12, 2009. Its post-transition digital signal moved to VHF channel 12. The station’s competitive standing has evolved. WPTV was the market’s long-term news leader, but WPBF strengthened its operation and surpassed WPTV in several major news periods by 2024. WPTV remained a leading local broadcaster and continued to lead in the 6 a.m. news period. In May 2025, Scripps sold the Banyan Boulevard studio land for $40 million to a venture including Related Ross. Plans called for redevelopment with a tower as tall as 25 stories, while Scripps prepared to move WPTV to leased premises on RCA Boulevard in Palm Beach Gardens, adjacent to WPBF, with an anticipated relocation in late 2027.

1. 2025Studio property sold

   Scripps sells the Banyan Boulevard site and prepares for a future Palm Beach Gardens relocation.

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2. 2011WFLX news-production arrangement begins

   WPTV starts producing local news programming for Fox affiliate WFLX.

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3. 2009Digital transition completed

   The station ends analog broadcasting and moves its digital service to VHF channel 12.

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4. 2001Banyan Boulevard studio opens

   WPTV begins broadcasting from a substantially larger facility on March 16.

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5. 1971Move to Flagler Drive

   WPTV transfers operations from Palm Beach to a new West Palm Beach waterfront studio.

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6. 1961Scripps acquisition

   Scripps-Howard Broadcasting purchases WPTV.

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7. 1956WPTV call sign adopted

   John H. Phipps acquires the station and changes its call letters to WPTV.

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8. 1954WJNO-TV signs on

   The station begins broadcasting on August 22 as an NBC affiliate.

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9. 1953Competing applicants combine

   WJNO radio and Palm Beach Television merge their applications and receive a construction permit.

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10. 1952FCC allocates channel 5 to West Palm Beach

    The FCC assigns VHF channel 5 to West Palm Beach, initiating the process that leads to WPTV’s creation.

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Local television station emphasizing NBC network programming, comprehensive South Florida news, weather, and long-established market presence.

• WPTV Local NewsLocal television news1954

  WPTV’s core product is its locally produced news schedule, covering politics, public safety, business, community affairs, weather, traffic, and events across the West Palm Beach market. The operation historically expanded from evening bulletins into morning, midday, afternoon, and weekend programming. Its long-running anchor teams and substantial newsroom investment made local news the central component of the station’s brand.

• NBC Network ProgrammingBroadcast television1954

  WPTV carries NBC network programming for the West Palm Beach area. The NBC affiliation has been continuous since the station’s launch, giving WPTV a network schedule alongside its local news, weather, public-service, and station-produced programming.

• WPTV WeatherWeather broadcasting1954

  Weather forecasting and severe-weather coverage are important parts of WPTV’s South Florida service. The station has historically emphasized meteorological reporting and technical improvements, with coverage tailored to tropical systems, flooding, heat, hurricanes, and daily conditions affecting Palm Beach County and neighboring communities.

• WFLX Local NewscastsNewscast production service2011

  Since 2011, WPTV has produced selected local newscasts for WFLX, including a weekday morning program and a nightly 10 p.m. broadcast. The arrangement uses separate WFLX presentation elements while drawing on WPTV personnel, production infrastructure, and newsroom resources.

• 2025Studio property sale and planned relocationStrategy

  The Banyan Boulevard land had significant redevelopment value, while the existing facility had served the station for more than two decades.

  What changed. Scripps sold the studio land for $40 million and leased a future site on RCA Boulevard in Palm Beach Gardens.

  Aftermath. The existing property is expected to be redeveloped with a tower of up to 25 stories, and WPTV expects to move in late 2027.

  Studio land sale price. $40 million (May 2025)

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• 2011Outsourced news production for WFLXStrategy

  WFLX required a new local-news production arrangement after changes involving its ownership and operating structure.

  What changed. WPTV began producing WFLX’s weekday morning and nightly 10 p.m. newscasts and later supplied additional production and technical services under a shared-services agreement.

  Aftermath. The arrangement expanded WPTV’s operational role in the market and continued under Gray Media ownership of WFLX.

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• 2001Move to a larger Banyan Boulevard facilityStrategy

  The Flagler Drive studio had become too small for the station’s growing newsroom and commercial operations.

  What changed. Scripps completed a land exchange and built a 70,000-square-foot facility at Australian Avenue and Banyan Boulevard.

  Aftermath. The new building added studios, newsroom capacity, and space for services involving other broadcasters.

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• 1962Transmitter relocationStrategy

  WPTV sought to improve signal strength and extend its coverage area in a competitive South Florida television environment.

  What changed. The station moved its transmitter to a site near US 441 and Lantana Road and began operating from the new tower in September.

  Aftermath. The relocation strengthened the station’s technical reach, although Miami-area broadcasters expressed concern about increased signal overlap.

  • Miami-area television stations — Several Miami broadcasters objected to the potential expansion of WPTV’s signal into parts of Broward and Dade counties.
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• 2025Scripps sells WPTV studio land

  Scripps sells the Banyan Boulevard studio property for $40 million and plans a future move to Palm Beach Gardens.

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• 2011WPTV begins producing WFLX newscasts

  WPTV takes over production of WFLX morning and late-evening local newscasts under a service arrangement.

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• 2001WPTV opens Banyan Boulevard facility

  The station moves into a larger 70,000-square-foot West Palm Beach facility on March 16.

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• 1961Scripps acquires WPTV

  Scripps-Howard Broadcasting purchases WPTV for $2 million, adding the station to its television group.

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• 1956Station changes call sign to WPTV

  After John H. Phipps acquires the station, its call letters change from WJNO-TV to WPTV.

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• 1954WPTV begins broadcasting as WJNO-TV

  The station signs on as WJNO-TV on August 22 and becomes the first VHF television station in West Palm Beach.

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1. WPTV-TV
2. WPTV official website