Vöslauer

Vöslauer is an Austrian mineral-water company and consumer brand headquartered in Bad Vöslau, Lower Austria. Its business is built around mineral water drawn from an artesian source approximately 660 metres underground, the same geological water resource associated with the Bad Vöslau thermal spa. The source has a long recorded history: it was known in Roman times, appears in medieval documentation under an earlier name, and had its healing properties formally assessed in the nineteenth century. The company was established in 1936 as Vöslauer Heilquellenverwertungsgesellschaft by Zentralsparkasse. The original corporate purpose was the commercial use of the local healing springs. Over time, the business developed into one of Austria's best-known mineral-water producers, selling bottled still and sparkling water and related water-based beverages. The Vöslauer name is closely connected with the town of Bad Vöslau and with the regional identity of Lower Austria. On 1 January 2010, Vöslauer became a subsidiary of the Ottakringer brewing company. Within the Ottakringer group, it operates as a beverage business distinct from the group's brewing activities. In addition to its own mineral-water products, Vöslauer has been responsible for bottling Almdudler, a widely distributed Austrian herbal soft drink. It also bottled and marketed Pepsi products in Austria until the end of 2021; that arrangement is no longer part of its stated business scope. Vöslauer has also emphasized packaging and resource efficiency. Beginning in 2020, all of its PET bottles were made from 100 percent recycled PET material, according to the company's Wikipedia reference material. The company reported recycling approximately 1.1 billion PET bottles in 2019. These measures support a positioning centered on Austrian mineral-water provenance, everyday refreshment, and more circular packaging practices. The company recorded revenue of €102.96 million in 2018 and approximately €106 million in 2019, with an export quota of 18 percent in both the cited business context. These figures describe company revenue rather than a separately reported brand valuation or product-line sales. Vöslauer remains an active Austrian beverage business and continues to operate under the ownership structure of the Ottakringer group.

Vöslauer's business is rooted in the mineral springs of Bad Vöslau in Lower Austria. The water source is an artesian well reaching approximately 660 metres below ground. Historical accounts associate the spring with Roman use, while medieval written records from 1136 refer to it under an earlier form of the name. The source's healing qualities were confirmed through an analysis in 1822, and the Bad Vöslau thermal spa subsequently opened. The spa and the mineral-water business draw on the same local water resource. The company was founded in 1936 by Zentralsparkasse under the name Vöslauer Heilquellenverwertungsgesellschaft, meaning a company established to exploit or commercialize healing springs. Its initial identity was therefore closely connected with the therapeutic and regional importance of the Bad Vöslau source. As packaged-water consumption developed, the business expanded from a local spring operation into a branded beverage producer. A major ownership change took place on 1 January 2010, when Vöslauer became a subsidiary of Ottakringer, the Austrian brewing company. This placed the mineral-water producer within a broader beverage group while preserving Vöslauer as a distinct operating brand. The company also became involved in contract bottling and distribution activities. It bottles Almdudler, an Austrian herbal soft drink, and previously bottled and marketed Pepsi beverages. The Pepsi relationship lasted through the end of 2021. Vöslauer's later development included a stronger focus on packaging circularity. From the beginning of 2020, the company reported that every PET bottle it used was manufactured from 100 percent recycled PET. The company also reported that approximately 1.1 billion PET bottles were recycled in 2019. These actions formed part of the brand's environmental and packaging narrative, alongside its continued use of a long-established Austrian water source. The available reference material records revenue of €102.96 million for 2018 and approximately €106 million for 2019. It also reports an export quota of 18 percent, indicating that although Austria remains the company's core market, Vöslauer sells beyond its domestic market. The cited information does not identify a current chief executive, provide a complete product catalogue, or establish a separate public listing for Vöslauer. The company is active and operates within the Ottakringer group.

1. 2021End of Pepsi bottling arrangement

   Vöslauer's bottling and marketing activities for Pepsi continued until the end of 2021.

   Source
2. 2020100 percent recycled PET bottles

   Vöslauer reported that all PET bottles it used were made from 100 percent recycled material from the beginning of 2020.

   Source
3. 2019Reported revenue growth and bottle recycling

   Reported revenue increased from €102.96 million in 2018 to approximately €106 million in 2019; the company also reported recycling about 1.1 billion PET bottles during 2019.

   Source
4. 2010Integration into the Ottakringer group

   Vöslauer became a subsidiary of Ottakringer on 1 January 2010.

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5. 1936Company founded

   Zentralsparkasse founded Vöslauer Heilquellenverwertungsgesellschaft to commercialize the local healing springs.

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6. 1822Healing properties assessed

   An analysis formally documented the spring's healing properties, preceding the opening of the Bad Vöslau thermal spa.

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7. Roman-era use of the Bad Vöslau spring

   The mineral-water source later associated with Vöslauer was reportedly known and used as a healing spring during the Roman period.

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8. Medieval reference to the source

   A written medieval record refers to the spring by an earlier form of the Vöslau name.

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Austrian mineral-water brand emphasizing local spring provenance, Bad Vöslau heritage, broad everyday availability, and recycled PET packaging.

• Vöslauer Mineral WaterNatural mineral water

  The core Vöslauer offering is natural mineral water drawn from an artesian source approximately 660 metres underground in Bad Vöslau. The range is sold in bottled formats and is associated with the company's Austrian spring provenance.

• Vöslauer Sparkling Mineral WaterCarbonated mineral water

  Sparkling mineral water is a principal format within the Vöslauer portfolio, providing carbonated water for everyday consumption in the Austrian and export markets.

• Vöslauer Still Mineral WaterStill mineral water

  The still-water format presents the Bad Vöslau mineral source without carbonation and forms part of the brand's standard bottled-water range.

• AlmdudlerHerbal soft drink

  Vöslauer is responsible for bottling Almdudler, a popular Austrian herbal soft drink. This is a bottling activity connected to Vöslauer's beverage operations rather than a product originating from the Vöslauer mineral-water brand.

• Pepsi beveragesCarbonated soft drinks

  Vöslauer bottled and marketed Pepsi beverages in Austria until the end of 2021. The arrangement is historical and is not identified as a current Vöslauer activity.

• 2021Conclusion of Pepsi bottling and marketing activitiesStrategy

  Vöslauer had bottled and marketed Pepsi beverages in addition to its own mineral-water business.

  What changed. The Pepsi bottling and marketing arrangement continued through the end of 2021 and was then concluded.

  Aftermath. The available reference material does not specify the successor arrangement or its financial effect.

  Source
• 2020Transition to fully recycled PET bottlesStrategy

  Packaging sustainability became a stated part of Vöslauer's operating approach.

  What changed. Beginning in 2020, all PET bottles used by the company were reported to be made from 100 percent recycled material.

  Aftermath. The measure strengthened the brand's emphasis on packaging circularity and recycled-material use.

  Source
• 2010Move into the Ottakringer groupM&A

  Vöslauer was reorganized as a subsidiary of the Austrian brewing company Ottakringer.

  What changed. The subsidiary relationship took effect on 1 January 2010.

  Aftermath. Vöslauer continued as a distinct mineral-water and beverage operation within the Ottakringer group.

  Source

• 2021Vöslauer ends Pepsi bottling and marketing activities

  Vöslauer's bottling and marketing of Pepsi beverages continued until the end of 2021, after which the arrangement was no longer reported as part of the company's activities.

  Other
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• 2020Vöslauer introduces bottles made entirely from recycled PET

  The company stated that all PET bottles used by Vöslauer were made from 100 percent recycled material from the beginning of 2020.

  Other
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• 2010Vöslauer becomes a subsidiary of Ottakringer

  Vöslauer was transferred into the Ottakringer brewing company's corporate structure on 1 January 2010.

  M&A
  Source

1. Vöslauer
2. Vöslauer Mineralwasser official website