TVMost

TVMost is a Hong Kong online video platform established on 18 May 2015 by Roy Tsui, the founder of Black Paper, 100Most and the publishing house White Paper. The platform was created by Most Kwai Chung, the company behind the Hong Kong magazine 100Most, and extends that publication's irreverent editorial style into short-form video. Its stated slogan, "Go all out, even better without a licence," positions the service as an internet-native alternative to licensed television and emphasizes its distance from conventional broadcast programming. The platform publishes programmes covering news, variety entertainment and documentary subjects. Its output is generally brief, often lasting only a few minutes, and is released on an irregular basis rather than according to the fixed schedules associated with terrestrial television. New videos have also been distributed through TVMost's social-media accounts, including Facebook and Instagram, allowing individual clips to circulate beyond the platform's own site. The short format reflects Roy Tsui's explanation that contemporary audiences have less time and shorter attention spans, and that programmes should be shaped around the pace of local viewers. TVMost's defining editorial method is satire. It turns topical Hong Kong news, government policy, public controversies and social issues into comic reports, parody programmes and deliberately exaggerated fictional personalities. This approach resembles 100Most's humorous and sarcastic magazine writing. The platform's work is particularly associated with criticism of established power and with commentary aimed at viewers dissatisfied with official narratives or mainstream media conventions. Rather than presenting itself as a neutral television newsroom, TVMost uses parody, wordplay, impersonation and musical humour to make topical arguments and generate audience engagement. Its best-known formats include Most News, a weekday evening news parody; Funny Choice, an interactive quiz and variety programme; Ging Cook Gum Cook, a satirical music chart and performance show; and Wednesday Report, a more serious mini-documentary series. Most News uses fictional reporter names derived from recognizable public figures, while its headlines and presentation imitate and mock familiar television-news conventions. Ging Cook Gum Cook reworks the structure of TVB's Jade Solid Gold and uses rewritten songs to address entertainment-industry and social issues. Wednesday Report is comparatively restrained, featuring interviews with people whose activities have had an influence on Hong Kong society, including advocates for LGBT-related issues and local political candidates. TVMost also developed advertising and commercial-production activities. It accepted iMedia advertising formats and co-operative projects, producing humorous advertorial videos intended to promote advertisers' products without abandoning the platform's comic tone. This model connected the brand's editorial identity with branded-content work and gave advertisers access to its distinctive audience and presentation style. The platform's performers include both established Hong Kong entertainers and fictional or renamed characters designed to allude to television anchors and hosts. Publicly mentioned guests and contributors include Gloria Yip, Gregory Wong, Akina Fong, Hanjin Tan and Stephen Chan Chi-wan. TVMost's productions therefore sit between online journalism, entertainment, political comedy and parody television. Its most prominent live extension was the first Ging Cook Gum Cook awards ceremony in January 2016, which transferred the programme's satirical music concept to a large public event and was broadcast on Now TV before being archived online. The available reference material does not establish TVMost's present operating status, later ownership, audience size, financial performance or a current official website. It is therefore best characterized as a Hong Kong digital-video brand who…

TVMost emerged in Hong Kong in 2015 from the media activities of Most Kwai Chung, the company associated with the magazine 100Most. Roy Tsui, who had founded Black Paper, 100Most and the publishing house White Paper, established the platform on 18 May 2015. Its development represented a move from print-based satire into online video at a time when short clips and social distribution enabled topical commentary to reach viewers without the infrastructure or scheduling constraints of a conventional television station. The platform adopted an explicitly irreverent identity. Its slogan, "Go all out, even better without a licence," contrasted internet publishing with licensed broadcasting and presented the service as an alternative form of television. TVMost's programming borrowed the visual and structural conventions of mainstream Hong Kong television while reversing their tone. News reports, music charts, quizzes, documentaries and award ceremonies were retained as recognizable formats, but their content was recast through parody, sarcasm, fictional names, rewritten songs and commentary on current controversies. Most News became the platform's central news-oriented format. It was designed as a weekday evening report, but presented topical stories more vividly and comically than conventional television news. The programme used a group of fictional reporters whose names alluded to public figures or familiar broadcasters. Headlines were written to attract attention through jokes and wordplay, while the subject matter frequently included the Hong Kong government, controversial policies and social disputes. This combination allowed TVMost to comment on public affairs while maintaining the pace and accessibility of short online entertainment. The variety and music formats extended the same editorial strategy. Funny Choice parodied the format of TVB's informative programme Scoop and combined multiple-choice questions with a prize segment. Viewers could submit answers online, making it one of the platform's more participatory formats. Ging Cook Gum Cook parodied TVB's Jade Solid Gold through a weekly satirical chart. Performers rewrote or reworked popular songs to address public issues and entertainment-industry subjects. One recurring example, "Forever ATV," used the perceived repetition of old programming and reported financial difficulties associated with ATV as material for satire. Hong Kong performers including Gloria Yip, Gregory Wong and Hanjin Tan appeared in or contributed to the programme. Wednesday Report provided a different register. Narrated by Stephen Chan Chi-wan, the approximately five-minute series interviewed people whose work or experiences had social significance. Subjects mentioned in the documented material include a transgender rights advocate and an ordinary Hong Kong resident who stood in the 2015 District Council election against the pro-establishment camp. Compared with the platform's other programmes, Wednesday Report was more formal and documentary-oriented, showing that TVMost's output was not limited to comedy. TVMost also cultivated a cast of fictional performers and presenters whose names and personas alluded to television anchors, hosts and other recognizable media figures. This device made the platform's relationship with mainstream broadcasting explicit while allowing it to develop its own satirical universe. Guests from Hong Kong's entertainment sector helped connect the online service with established popular culture. Commercial work formed another part of the platform's business model. TVMost accepted iMedia advertising and co-operative projects, creating humorous advertorial videos for advertisers. The approach treated branded content as compatible with the platform's editorial voice rather than separating advertising completely from entertainment. The available material does not provide revenue figures, audience statistics or details of the commercial arrangements. The platform's most visible documented event was the first TVMost Ten Big Ging Cook Gum Cook Award Distribution, held on 11 January 2016 at Queen Elizabeth Stadium. The event awarded 19 prizes for satirical songs and related performances, with "Forever ATV," sung by Gregory Charles Rivers, receiving the Best Song award. Shell Hong Kong and Gatsby Hong Kong were identified as sponsors, and the ceremony included appearances by figures such as Gregory Wong, Stephanie Cheng and Denise Ho. It was broadcast on Now TV Channel 100 and later archived on TVMost's website. A further anniversary event, Happy TVMost Birthday To Me, was scheduled for 11 May 2015 at the Hong Kong Convention and Exhibition Centre and was identified as sponsored by Pricerite Hong Kong. The reference material does not clarify the platform's subsequent development, whether all programmes continued, or whether the service remains active. No reliable current website, ownership update, financial data or later executive roster is established by the supplied sources.

1. 2016First Ging Cook Gum Cook awards ceremony

   TVMost held a 19-award satirical music ceremony at Queen Elizabeth Stadium, with a later broadcast on Now TV Channel 100.

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2. 2015TVMost is established

   Roy Tsui established TVMost through Most Kwai Chung as an online video platform focused on satirical news, variety programming and documentaries.

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3. 2015Initial programme formats are introduced

   The platform developed formats including Most News, Funny Choice, Ging Cook Gum Cook and Wednesday Report, distributed through its online and social-media channels.

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4. 2015Happy TVMost Birthday To Me event

   TVMost's documented anniversary event was held at the Hong Kong Convention and Exhibition Centre and sponsored by Pricerite Hong Kong.

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A Hong Kong digital-media brand that combines short-form video, current-affairs commentary, television parody and commercial content. TVMost is positioned as a humorous, irreverent and internet-first alternative to conventional licensed television.

• Most NewsOnline news satire2015

  A weekday evening current-affairs programme that presents Hong Kong news through comic headlines, fictional reporter identities and exaggerated television-news conventions. Its subject matter includes government activity, controversial public issues and social debates. The format is designed to be more vivid and concise than conventional television news and is generally delivered in short online episodes.

• Funny ChoiceVariety and interactive quiz2015

  A parody of TVB's Scoop that combines a multiple-choice question-and-answer segment with prize giving. Hosted by On But Chuen, the programme invited viewers to submit answers online. Its humour was used not only for comic relief but also to draw attention to controversial issues in Hong Kong.

• Ging Cook Gum CookSatirical music programme2015

  A weekly parody of TVB's Jade Solid Gold that uses rewritten popular songs and a mock music chart to comment on social issues and the local entertainment industry. The programme featured singers and entertainers including Gloria Yip, Gregory Charles Rivers and Hanjin Tan. Its recurring satirical song "Forever ATV" mocked ATV-related programming and labour-payment controversies.

• Wednesday ReportMini-documentary2015

  A short documentary series narrated by Stephen Chan Chi-wan and released on Wednesdays. It used interviews to profile people involved in socially significant work or experiences, including LGBT advocacy and local electoral participation. Its tone was more serious and conventional than TVMost's main satire formats.

• TVMost Ten Big Ging Cook Gum Cook Award DistributionLive awards special2016

  A live extension of Ging Cook Gum Cook that recognized satirical songs and performances. The first documented ceremony distributed 19 awards and included appearances by Hong Kong entertainers. It was staged at Queen Elizabeth Stadium, broadcast on Now TV Channel 100 and later archived online.

• 2016TVMost Ten Big Ging Cook Gum Cook Award Distribution

  Hong Kong

  A public awards ceremony built around the satirical music programme Ging Cook Gum Cook. Shell Hong Kong and Gatsby Hong Kong were identified as sponsors.

  Outcome. Nineteen awards were distributed; Gregory Charles Rivers' "Forever ATV" received the Best Song award. The ceremony was broadcast on Now TV Channel 100 and archived online.

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• 2015Happy TVMost Birthday To Me

  Hong Kong

  An anniversary event held at the Hong Kong Convention and Exhibition Centre to celebrate TVMost. Pricerite Hong Kong was identified as the sponsor.

  Outcome. The supplied material records the event but does not provide attendance or performance results.

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• 2016TVMost stages its first Ging Cook Gum Cook awards ceremony

  The platform held a public awards event at Queen Elizabeth Stadium, extending its satirical music-chart programme into a live ceremony with 19 awards.

  CampaignProduct generation
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• 2015TVMost launches as a Hong Kong online video platform

  TVMost was established by Roy Tsui and Most Kwai Chung as an online platform for satirical news, variety and documentary programming.

  Product launch
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1. TVMost