This Month in Taiwan

This Month in Taiwan is a Taiwan-focused tourism publication founded by E. Kirk Henderson and first published in 1974. It is described as one of the most widely distributed tourism magazines in Taiwan, with an estimated annual circulation of approximately 200,000 copies. The publication is distributed free of charge rather than sold as a conventional paid magazine, giving it a role as a practical visitor guide and an advertising-supported tourism medium. The magazine's distribution network is centered on places frequented by travelers and people seeking information about Taiwan. Copies have been made available at leading hotels, airports, clubs, government offices, and other tourism-related locations. This placement strategy gives the publication a broad reach among international visitors, domestic travelers, expatriates, and businesses serving the tourism sector. The publisher has also stated that advertisers or their agents may physically inspect and verify the number of copies printed at the printing plant, an arrangement intended to provide transparency regarding circulation claims. Editorial coverage commonly includes tourist attractions, maps, hotel listings, Taipei nightlife, art and culture, dining, associations and clubs, tourism offices, and public transportation schedules. These subjects position the title as both a destination magazine and a practical reference for navigating Taiwan. Its content combines promotional and informational functions: readers can discover places to visit and services to use, while tourism businesses and organizations can reach an audience in travel-related settings. The available reference material does not establish the publication's current ownership, corporate structure, headquarters, present publication frequency beyond the title's monthly identity, or whether it remains actively published. It also does not identify current editors or executives, detailed circulation audits, financial results, or specific advertising campaigns. Accordingly, the brand's historical founding and distribution profile are documented, while current operational details remain unconfirmed.

This Month in Taiwan was founded by E. Kirk Henderson and first published in 1974. From its beginning, the title operated as a tourism-oriented publication dedicated to presenting Taiwan to visitors and people seeking information about the island. Its format was built around recurring travel needs rather than a narrow editorial specialty: readers could consult information about attractions, accommodations, dining, cultural activities, nightlife, transportation, tourism offices, and local organizations. The publication's distribution model distinguished it from a conventional paid magazine. Copies were offered free of charge and placed in high-traffic locations associated with travel and public information, including leading hotels, airports, clubs, government offices, and other tourism-related venues. This approach enabled the magazine to function as an in-destination guide. Travelers could encounter it after arriving in Taiwan or while making arrangements through hotels and other visitor services, while advertisers could reach an audience already engaged with travel decisions. Reference material describes This Month in Taiwan as the most widely distributed tourism magazine in Taiwan and gives an annual estimated circulation of 200,000 copies. The publisher's stated policy allowing advertisers or their representatives to count and verify the quantity of magazines printed at the printing plant provided a mechanism for checking the publication's circulation claims. No independent audit details, later circulation figures, or financial information are available in the supplied sources. The magazine's editorial scope reflects the needs of both first-time visitors and people already familiar with Taiwan. Destination coverage introduces attractions and cultural sites; maps and public transportation schedules support mobility; hotel and dining information addresses practical planning; and features on nightlife, art, culture, associations, clubs, and tourism offices broaden the publication's use beyond basic sightseeing. The combination of editorial information and commercial listings also makes the title a platform for Taiwan's hospitality, travel, entertainment, and tourism-services sectors. The supplied references do not document later ownership changes, changes in publication format, a confirmed current publisher, named editors, or the publication's present operating status. The official website is listed as an external source, but no additional current operational facts are established here. The documented history therefore supports a 1974 origin, a free-distribution tourism-magazine model, a Taiwan-wide visitor-oriented distribution footprint, and an estimated annual circulation of 200,000 copies, while leaving contemporary corporate and editorial details unconfirmed.

1. 1974First publication

   This Month in Taiwan was founded by E. Kirk Henderson and published its first issue as a Taiwan-focused tourism magazine.

   Source

A free, widely distributed tourism and visitor-information magazine focused on Taiwan, combining travel editorial, destination listings, practical transportation information, and advertising for tourism-related businesses.

• This Month in TaiwanTourism magazine1974

  A free tourism publication covering Taiwan destinations and visitor services. Its subject areas include tourist attractions, maps, hotel listings, Taipei nightlife, art and culture, dining, associations and clubs, tourism offices, and public transportation schedules. The magazine is distributed through hotels, airports, clubs, government offices, and other tourism-related locations.

1. This Month in Taiwan
2. This Month in Taiwan official website