The First Years
A baby product brand that helps parents go from rookie to parenting pro.
Last updated September 2, 2026
Overview
The First Years is a baby product brand that offers products for bath, feeding, sleep, and potty. The brand was started by two young parents, Marshall and Evelyn Sidman, who began selling an innovative diaper pin. They listened to doctors, child care experts, and parents to develop products.
History
The First Years started with a diaper pin 75 years ago. Two young parents, Marshall and Evelyn Sidman, began selling an innovative diaper pin that wouldn't prick parent's fingers or baby's delicate skin. As they grew their business into a variety of baby products, they made a point of listening every step of the way. By the 70's, their Parenting Counsel was running full throttle, made up of confident moms and dads who gave real world feedback and inspired new ideas.
Products and positioning
Sure Support™ Training Potty
A training potty for kids 18 months and up with a supportive backrest.
CoolCore™ Insulated Toddler Trainer Cup, 8 Oz - Converts to Water Bottle
A double-walled bottle with a stainless steel interior that insulates drinks, and an outer wall with DropGuard protection.
Sources
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