Taleem-o-Tarbiat
Taleem-o-Tarbiat is a long-running Pakistani Urdu-language children's magazine published by Ferozsons.
Last updated August 31, 2026
Overview
Taleem-o-Tarbiat, whose Urdu title means “Education and Training,” is a Pakistani children's magazine published in Urdu by Ferozsons in Lahore. It was established in April 1941 and is associated with the development of children's reading culture in Pakistan. Ferozsons describes it as Pakistan's oldest children's magazine, although that characterization is a publisher claim rather than an independently verified ranking. The publication combines entertainment, literary material, moral instruction, religious education, and national-cultural content. Its recurring subject areas have included praise and devotional writing, naat, Islamic education, poetry, jokes, drawing and painting, quotations or “golden words,” Pakistani history, short plays, and riddles. This mixture gives the magazine an educational and values-oriented profile while retaining the serialized and recreational features expected of a children's periodical. Taleem-o-Tarbiat has also served as a venue for serialized and adapted fiction. Novels and story series associated with the magazine include works such as Purisrar Naqab Posh, Angothi Kahan Gai, Mission Siachen, Churailon Kay Sarayee, Sabz Paniyon Ke Shehr, Raz Aik Rupye Ka, Dhoop Chaon, Gharhay Mein Lash, Robinson Crusoe, Ghaibi Insaan, A Toad for Tuesday, Cheekhta Khanjar, Shahnameh-e-Firdousi, Jamwaron Ki Kahani, Mehmood Par Kya Beeti, Khooni Jazera, Pinocchio Ke Karnamay, Mera Naam Mungo Hai, Barfani Insan, and Raju Ki Kahani. The list reflects a combination of original Urdu children's fiction, translated or adapted international classics, historical material, and adventure narratives. The magazine's historical significance is also reflected in references to its editors and contributors. A 1961 issue of The Pakistan Review identified Saeed Lakht as its editor and described him as especially popular among Urdu-reading children. Later commentary has recalled the periodical as a source of stories and anecdotes shaped by Sufi wisdom and adapted for younger readers. Writers associated with the magazine have included Syed Dilawar and Meerza Adeeb. The available reference material does not establish a complete chronology of editors, ownership changes, circulation, pricing, or current publication frequency. Taleem-o-Tarbiat belongs to Ferozsons' publishing portfolio and is presented through the publisher's website as a continuing title. Its enduring proposition is a culturally rooted Urdu children's magazine that joins reading pleasure with religious, ethical, historical, and educational themes. Detailed public information about its current print or digital distribution, readership, editorial staff, and commercial performance is limited.
History
Taleem-o-Tarbiat was established in April 1941 as an Urdu-language magazine for children. It was published by Ferozsons, a Lahore-based Pakistani publisher, and became part of the Urdu periodical tradition serving young readers in the region. The title translates broadly as “Education and Training,” a name that captures its emphasis on combining instruction and character formation with stories and recreational reading. The magazine's editorial model developed around a broad mix of material. Issues have featured devotional praise and naat, Islamic education, poetry, jokes, visual art and painting, memorable sayings, accounts of Pakistan's history, short plays, and riddles. Rather than limiting itself to schoolbook-style instruction, the magazine used fiction, humor, puzzles, and creative activities to make its educational and moral themes accessible to children. Its content consequently occupied a space between a literary children's magazine, a religiously informed educational publication, and a general-interest periodical for Urdu-speaking families. A 1961 edition of The Pakistan Review provides evidence of the magazine's standing two decades after its launch. It singled out Saeed Lakht, then identified as the editor, as a writer or editor particularly popular with children. This reference indicates that Taleem-o-Tarbiat had acquired a recognizable editorial identity and an established readership by the early 1960s. Later recollections have similarly described the magazine as a valued childhood reading experience, especially for its stories and anecdotes incorporating Sufi wisdom in forms adapted for children. Fiction became an important part of the title's identity. The magazine published or carried a wide range of novels and serialized narratives, including works by A. Hameed and Saleem Khan Gummi, as well as adaptations or retellings of internationally known stories such as Robinson Crusoe, Treasure Island, Pinocchio, and A Toad for Tuesday. Other titles represented mystery, adventure, fantasy, history, and family-oriented storytelling. This literary range helped the magazine offer sustained reading beyond short articles and provided recurring characters, suspense, and episodic narratives for its audience. The magazine has been associated with several Urdu writers, including Syed Dilawar and Meerza Adeeb. The available sources do not provide a full list of contributors or a complete account of editorial succession. They also do not document the title's circulation figures, subscription base, print runs, revenue, or detailed changes in format. Ferozsons identifies Taleem-o-Tarbiat as Pakistan's oldest children's magazine, but the claim should be understood as a publisher assertion because the available material does not establish an independent comparative survey of all Pakistani children's periodicals. Taleem-o-Tarbiat remains presented as a Ferozsons publication. Its continuing importance lies in the longevity of its Urdu children's publishing format and in its integration of religious, ethical, literary, historical, and recreational content. Public information is insufficient to describe its current issue schedule, digital strategy, geographic distribution, or present editorial leadership in detail.
- 1961Editor noted in The Pakistan Review
A 1961 issue of The Pakistan Review identified Saeed Lakht as the magazine's editor and commented on his popularity among children.
- 1941Magazine established
Taleem-o-Tarbiat was established in April 1941 as an Urdu-language children's magazine published by Ferozsons.
Products and positioning
An educational and values-oriented Urdu children's periodical combining literature, religious instruction, cultural knowledge, creative activities, and entertainment.
Taleem-o-Tarbiat magazineChildren's magazine1941
The core offering is an Urdu-language children's periodical published by Ferozsons. Its subject mix includes Islamic education, devotional material, poetry, jokes, art, quotations, Pakistani history, short plays, riddles, stories, and serialized fiction. The magazine is designed to combine moral and educational themes with entertainment and imaginative reading for children. Public sources do not specify its current frequency, issue format, circulation, or digital availability.
Serialized fiction and novel adaptationsChildren's literature
Taleem-o-Tarbiat has published or carried serialized children's novels, adventure stories, mysteries, historical narratives, and adaptations of international classics. Associated titles include works attributed to A. Hameed and Saleem Khan Gummi, along with Urdu adaptations of Robinson Crusoe, Treasure Island, Pinocchio, and A Toad for Tuesday. The available sources do not establish whether every listed title was issued as a serial, a separate book, or both.
Flagship businesses
- Taleem-o-Tarbiat magazine
- Serialized Urdu children's novels and story adaptations
Leadership
| Name | Title | Tenure |
|---|---|---|
| Saeed Lakht | Editorformer | — |
| Zaheer Salam | Publisher | — |
Sources
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