Steiner Plush Pets
German maker of plush toys, handcrafted in Thuringia.
Last updated September 2, 2026
Overview
Steiner Plush Pets is a German manufacturer of plush toys, known for handcrafted quality and custom mascots. The company is based in Georgenthal/Thüringen and has a history spanning over 120 years.
History
The company originated from a doll factory founded in 1889 as Franz Schmidt & Co., producing bisque porcelain dolls. In 1955, a major fire destroyed the main building and archives. Later, the company transitioned to plush toys and has been producing handcrafted plush animals for decades.
Products and positioning
Product categories. Plush toys · Mascots · Advertising animals · XXL plush animals
Sources
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