Sosh Labs AI
Sosh AI is an AI-powered social media content intelligence platform for creators, founders, and small businesses.
Last updated September 2, 2026
Overview
Sosh AI is a social media content intelligence platform built for creators, founders, and small businesses. It uses AI to learn your brand voice through a proprietary BrandDNA profile, then creates a full month of ready-to-publish content calendar across multiple platforms. It was built by Rubaina and Rachit Jawa, who left their corporate jobs to build miscgyan, a creator-lifestyle brand. Sosh AI is built with love in Vancouver, Canada.
History
Sosh AI was born from the experience of building a brand that reaches over 15 million people every month. Rubaina and Rachit Jawa left their corporate jobs to build miscgyan, a creator-lifestyle brand that has grown to over 100,000 followers and reaches more than 15 million people every month. They built Sosh AI as the tool they wished they had when they started. Sosh AI is built with love in Vancouver, Canada, and launched at Web Summit.
Sources
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