Select Aperitivo RTD

Select Aperitivo is the original Venetian aperitivo, crafted with 30 botanicals, and the quintessential ingredient for a Venetian spritz.

Last updated September 1, 2026

Overview

Select Aperitivo is an aperitivo born in Venice in 1920, created by the Pilla Brothers. It is crafted with 30 botanicals including juniper berries and rhubarb root, offering a harmony of bitter, floral, and citrus notes. It is positioned as the original Venetian spritz ingredient, with a recipe that has remained unchanged for over a century.

History

Select Aperitivo was created in 1920 by the Pilla Brothers in Venice, Italy. The name 'Select' comes from the Latin 'selectus', meaning 'to select', and it was intended to be the aperitif of choice. The original recipe has remained unchanged for over 100 years.

Sources

Select Aperitivo - The Original Venetian Spritz since 1920.
Select Aperitivo - Select Spritz History - Since 1920

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