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Brand Wiki/Consumer Discretionary/Sears Outlet
S

Sears Outlet

Retailer / private label

Unclaimed

A former Sears outlet-store chain selling overstock, reconditioned, discontinued, and cosmetically damaged merchandise at discount prices.

On this pageHistory↘

Last updated August 26, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Sears Outlet

Industry
Consumer Discretionary · Department & Discount
Founded
1968
Parent
Franchise Group, Inc. (from 2019 until conversion to American Freight)
Owner
Franchise Group, Inc. (former owner of the Sears Outlet division)
Group
Sears
Status
Defunct
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Sears Outlet was an American discount retail chain associated with Sears and focused on merchandise that did not fit the conventional department-store sales model. Its inventory included new overstock, discontinued products, reconditioned goods, and items with scratch-and-dent cosmetic damage. The chain sold through physical stores and online, offering a value-oriented alternative for shoppers seeking lower prices on household products and selected general merchandise. The concept began in 1968, when Sears opened a Sears Surplus store in Kansas City. The format was later renamed Sears Outlet in 1987, giving the business a more distinctive identity within the broader Sears retail network. Unlike a conventional Sears department store, an outlet location was designed to move excess or irregular inventory, including appliances and other products whose condition, packaging, model age, or availability made them less suitable for full-price distribution. Stores were generally large-format locations, averaging more than 18,000 square feet. Over time, Sears Outlet developed a broad assortment. Major categories included refrigerators, washing machines and dryers, ovens, air conditioners, lawn and garden equipment, tools, furniture, household goods, consumer electronics, sporting goods, and apparel. Apparel was added in 2008, and the stores also served as a liquidation channel for Lands' End merchandise. The combination of appliances, home products, tools, and general merchandise made the chain particularly relevant to consumers furnishing or maintaining a household while prioritizing price over the newest model or pristine packaging. A significant structural change occurred in 2012, when Sears Holdings separated Sears Outlet and several related store formats into Sears Hometown and Outlet Stores, Inc. The newly independent company included Sears Hometown stores, Sears Home Appliance and Showroom Stores, and Sears Appliance and Hardware Stores in addition to Sears Outlet. At the time of the separation, 122 Sears Outlet stores were operating. Sears Hometown and Outlet Stores became an independent publicly traded company on NASDAQ, although Sears Outlet continued to use the Sears brand and remained closely associated with Sears merchandise and retail systems. The chain received recognition in 2014 from Retail TouchPoints for customer engagement, particularly for integrating in-store and online shopping experiences. It also participated in a November 2013 partnership with the National Volunteer Fire Council, intended to raise money for local fire departments and support training, equipment, and related resources. Sears Outlet was not part of Sears Holdings' Chapter 11 bankruptcy filing on October 15, 2018, because the outlet business had been spun off into the separate Sears Hometown and Outlet Stores company in 2012. Nevertheless, the broader financial pressure surrounding Sears and its related retail operations contributed to a period of ownership uncertainty. In 2019, Franchise Group announced plans to acquire the Sears Outlet division. The transaction was completed on October 23, 2019, when Franchise Group acquired the division from Sears Hometown and Outlet Stores. Franchise Group subsequently converted Sears Outlet stores to the American Freight banner in 2020. As a result, Sears Outlet no longer operates as an independent retail chain, although its former store network and discount merchandise model continued in successor operations.

History

Sears Outlet originated in 1968, when Sears opened a Sears Surplus store in Kansas City. The store represented an early Sears effort to create a dedicated channel for surplus and other merchandise that could be sold outside the standard department-store format. The concept was subsequently expanded, and in 1987 the Surplus stores were renamed Sears Outlet. The outlet format was built around inventory flexibility. Stores sold new overstock, discontinued items, reconditioned merchandise, and products with scratch-and-dent damage. This allowed Sears to monetize goods that might otherwise require markdowns, liquidation, or alternative distribution. The assortment was particularly concentrated in household categories, including refrigerators, washers and dryers, ovens, air conditioners, tools, lawn and garden equipment, furniture, and household goods. Consumer electronics, sporting goods, and apparel were also sold. Apparel was introduced in 2008, and Sears Outlet locations served as a liquidation outlet for Lands' End merchandise. Sears Outlet stores were generally large physical locations, averaging more than 18,000 square feet, and the business also sold merchandise online. Its customer proposition centered on lower prices and product availability rather than the newest product generation or uniform packaging condition. For appliances and furniture, the format could appeal to customers willing to accept cosmetic imperfections, refurbished status, discontinued models, or limited quantities in exchange for a discount. In 2012, Sears Holdings spun off Sears Outlet together with Sears Hometown stores and several other specialized retail formats into Sears Hometown and Outlet Stores, Inc. The new company became an independent public company listed on NASDAQ. At the time of the separation, Sears Outlet had 122 stores. Although the business was no longer held directly inside Sears Holdings, it continued to operate under the Sears Outlet name and remained connected to the Sears brand and merchandise ecosystem. The business pursued both commercial and community initiatives. In November 2013, it partnered with the National Volunteer Fire Council on a fundraising effort for local fire departments. In 2014, Retail TouchPoints recognized Sears Outlet for customer engagement related to the integration of online and store-based shopping. Sears Outlet was legally separate from Sears Holdings when Sears Holdings filed for Chapter 11 bankruptcy protection on October 15, 2018. The filing therefore did not directly place Sears Hometown and Outlet Stores into the same bankruptcy proceeding. However, Sears Hometown and Outlet Stores later became the subject of acquisition negotiations. An attempted TransformCo acquisition structure in 2019 included provisions concerning the possible sale of the Outlet Segment, consisting of Sears Outlet and Buddy's Home Furnishings stores, to another buyer. Franchise Group announced in August 2019 that it intended to acquire Sears Outlet from Sears Hometown and Outlet Stores. The sale was completed on October 23, 2019. Franchise Group then converted the stores to American Freight in 2020. This conversion ended Sears Outlet as a separate operating retail banner. Its successor operations retained the broad discount and liquidation orientation associated with the former chain, but the Sears Outlet name ceased to be the active store identity.

  • 2020

    Stores are converted to American Freight

    [1]Sears Outleten.wikipedia.org

    The former Sears Outlet stores were converted to the American Freight banner.

  • 2019

    Franchise Group completes acquisition

    [1]Sears Outleten.wikipedia.org

    Franchise Group completed its purchase of the Sears Outlet division from Sears Hometown and Outlet Stores on October 23.

  • 2018

    Sears Holdings files for Chapter 11

    [1]Sears Outleten.wikipedia.org

    Sears Holdings entered Chapter 11 protection, but Sears Outlet's separate corporate structure meant the outlet business was not directly included in that filing.

  • 2014

    Customer engagement award

    [1]Sears Outleten.wikipedia.org

    Retail TouchPoints recognized Sears Outlet for integrating online and in-store shopping experiences.

  • 2013

    Fire-department fundraising partnership begins

    [1]Sears Outleten.wikipedia.org

    Sears Outlet partnered with the National Volunteer Fire Council to support local fire departments.

  • 2012

    Outlet business is spun off into Sears Hometown and Outlet Stores

    [1]Sears Outleten.wikipedia.org

    Sears Holdings separated Sears Outlet and several related retail formats into the independently traded Sears Hometown and Outlet Stores, Inc.; 122 Sears Outlet stores were operating at the separation.

  • 2008

    Apparel is added

    [1]Sears Outleten.wikipedia.org

    Sears Outlet introduced apparel and served as a liquidation channel for Lands' End merchandise.

  • 1987

    Sears Surplus is renamed Sears Outlet

    [1]Sears Outleten.wikipedia.org

    The Surplus stores adopted the Sears Outlet name.

  • 1968

    First Sears Surplus store opens

    [1]Sears Outleten.wikipedia.org

    Sears opened a Sears Surplus store in Kansas City, establishing the predecessor format to Sears Outlet.

Products and positioning

Value-oriented outlet retail focused on discounted household merchandise, appliances, tools, and general merchandise, with inventory typically drawn from overstock, discontinued, reconditioned, or cosmetically damaged products.

  • Appliances

    Major household appliances

    The chain's core assortment included refrigerators, washing machines, dryers, ovens, and air conditioners. These products could be new, overstocked, discontinued, reconditioned, or affected by cosmetic scratch-and-dent damage. The outlet model gave shoppers access to lower-priced household appliances while accepting that selection, model year, packaging, and physical condition could vary by location and inventory availability.

  • Home furnishings

    Furniture and household goods

    Sears Outlet sold furniture and household goods alongside its appliance assortment. These products supported the chain's role as a value-focused destination for furnishing and maintaining a home. Merchandise could include discontinued or excess stock, so the offer was based on opportunistic availability rather than the consistent assortment typically associated with a full-line department store.

  • Home improvement

    Tools and lawn and garden equipment

    Tools and lawn and garden equipment extended Sears Outlet's traditional relationship with home maintenance and repair. The category complemented appliances and furniture by serving practical household needs. Products were sold through the same discount and liquidation framework, with inventory potentially consisting of overstock, discontinued items, reconditioned goods, or merchandise with cosmetic damage.

  • Apparel · 2008

    Apparel

    Apparel was introduced to Sears Outlet stores in 2008. The stores also operated as a liquidation outlet for Lands' End merchandise, broadening the chain beyond appliances and home-related products. Apparel added a general merchandise dimension to the format, although the chain remained principally associated with discounted household and durable goods.

  • General merchandise

    Consumer electronics and sporting goods

    Consumer electronics and sporting goods were among the additional categories carried by Sears Outlet. Their presence allowed the chain to process a wider range of Sears-related excess and discontinued merchandise. As with the rest of the assortment, selection was likely shaped by available inventory rather than a fixed national range, and products could vary in condition and packaging.

Marketing campaigns

  • 2013National Volunteer Fire Council fundraising partnership

    United States

    Sears Outlet partnered with the National Volunteer Fire Council to raise money for local fire departments. The initiative was intended to help departments improve training resources, equipment, and financial support.

    Outcome. The available reference describes the campaign's purpose but does not provide a total amount raised or a detailed outcome.

    Source

Brand decisions

  • 2020

    Convert Sears Outlet stores to American FreightStrategy

    Background

    Franchise Group pursued a successor identity for the acquired discount outlet operations.

    Action taken

    Former Sears Outlet locations were converted to American Freight.

    Aftermath

    Sears Outlet ceased to operate as a distinct retail chain.

    Source
  • 2019

    Sell Sears Outlet to Franchise GroupM&A

    Background

    Sears Hometown and Outlet Stores faced acquisition and restructuring activity after the wider Sears retail system experienced financial pressure.

    Action taken

    Franchise Group acquired the Sears Outlet division on October 23, 2019.

    Aftermath

    The business moved under Franchise Group and was subsequently converted to the American Freight banner in 2020.

    Source
  • 2012

    Spin off the outlet businessStrategy

    Background

    Sears Holdings reorganized several specialized store formats separately from its main department-store operations.

    Action taken

    Sears Outlet was placed into Sears Hometown and Outlet Stores, Inc. along with related Hometown, appliance, showroom, and hardware formats.

    Aftermath

    The new company became independently traded on NASDAQ, and Sears Outlet operated within a separate corporate structure.

    Source
  • 1987

    Rename Sears Surplus stores as Sears OutletStrategy

    Background

    Sears had established a surplus-store format in 1968 and later sought a more unified outlet identity.

    Action taken

    The Surplus stores were renamed Sears Outlet.

    Aftermath

    The Sears Outlet name became the operating identity for the chain's discount and surplus retail format.

    Source

Recent events

  • 2020

    Sears Outlet stores are converted to American Freight[1]Sears Outleten.wikipedia.org

    Leadership change

    Following Franchise Group's acquisition, Sears Outlet locations were converted to the American Freight banner, ending Sears Outlet's operation as a distinct chain.

  • 2019

    Franchise Group announces acquisition of Sears Outlet division[1]Sears Outleten.wikipedia.org

    M&A

    Franchise Group announced plans to acquire the Sears Outlet division from Sears Hometown and Outlet Stores during a broader period of ownership restructuring involving Sears-related retail businesses.

  • 2019

    Sears Outlet division sale to Franchise Group is completed[1]Sears Outleten.wikipedia.org

    M&A

    On October 23, 2019, Sears Hometown and Outlet Stores completed the sale of its Sears Outlet division to Franchise Group.

  • 2014

    Sears Outlet receives Retail TouchPoints customer engagement award[1]Sears Outleten.wikipedia.org

    Other

    The chain was recognized by Retail TouchPoints for integrating its in-store and online shopping experiences.

  • 2013

    Sears Outlet participates in National Volunteer Fire Council fundraising partnership[1]Sears Outleten.wikipedia.org

    Campaign

    Sears Outlet partnered with the National Volunteer Fire Council to raise money for local fire departments, with the stated purpose of supporting training, equipment, and financial resources.

Related entries

  • Sears
  • Sears Canada
  • Sears Hometown and Outlet Stores

Sources1 sources

  1. 1Sears Outleten.wikipedia.org

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