RollWorks
AdRoll ABM (formerly RollWorks) is an account-based marketing solution that connects data, teams, and tools to speed up sales cycles and close high-value deals.
Last updated September 2, 2026
Overview
RollWorks is now known as AdRoll ABM, an account-based marketing solution offered by AdRoll. It helps generate and close B2B pipeline with account-based marketing, enabling precise targeting of key accounts with full-funnel, AI-powered ad campaigns.
History
RollWorks is formerly known as AdRoll ABM, as stated on AdRoll's official website: 'AdRoll ABM (formerly RollWorks)'. It is an account-based marketing solution that connects data, teams, and tools to speed up sales cycles and close high-value deals.
Sources
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