REJECT

REJECT is a Japanese esports organization founded in 2018. The organization competes through game-specific teams and supports individual players across a broad range of competitive gaming disciplines. Its roster history includes Apex Legends, Brawl Stars, Identity V, League of Legends, PUBG Mobile, Rainbow Six Siege, and Valorant, while its sponsored-player activities have also extended to fighting games such as Street Fighter and platform fighters such as Super Smash Bros. This multi-title structure gives REJECT a broader footprint than a single-game team and positions the organization as a Japanese gaming-entertainment brand rather than only a tournament roster. The organization is owned by Reject Corporation. Z Venture Capital Corporation is identified as REJECT's lead investor, with Jafco Group Inc. and East Ventures serving as managing partners. These relationships have supported the organization's development as a professional esports business, including investment in facilities, sponsorships, competitive operations, and content creation. REJECT opened a Tokyo-based building in 2021 that serves as both an office and a training facility for its esports athletes, reflecting the organization's effort to build a durable operating base around its teams. REJECT has periodically changed its competitive portfolio in response to opportunities and strategic priorities. In September 2020, it absorbed and rebranded Nora Rengo, a Rainbow Six Siege team, bringing that roster under the REJECT identity. The organization later exited Rainbow Six Siege in November 2022, disbanding the team and allowing player and staff contracts to lapse. It also left Apex Legends competition in August 2022, but returned to the title in January 2024 through a partnership with Winnity, an Apex Legends communication platform. The renewed Apex operation competes as Reject Winnity and initially featured Korean players Lim "Obly" Jung-hyun, Lee "KaronPe" Min-hyuk, and Han "SangJoon" Sang-jun, with Kim "ahn2e" Gun-ho as coach. The Apex return quickly became one of REJECT's most significant competitive developments. Reject Winnity won the 2024 Apex Legends Global Series APAC North regional finals and then won the 2024 ALGS Split 1 Playoffs LAN. The latter victory made the team the first APAC North representative to win an ALGS LAN tournament and came against a field that included DarkZero Esports, which was among the favored teams and finished runner-up. The result raised REJECT's international competitive profile and demonstrated the organization's ability to re-enter a title with a high-performing roster. Alongside competition, REJECT has expanded its commercial and media activities. In March 2023, it entered a sponsorship agreement with Sony's INZONE gaming-monitor series. In January 2024, it signed VTubers to produce content under the REJECT brand, broadening its activities beyond tournament play and athlete sponsorship. Its PUBG Mobile operation also achieved a major result in April 2024 by winning the Brazil tournament at the PUBG Mobile Global Open. In May 2024, REJECT announced a sponsorship agreement with Visa Worldwide Japan K.K. These partnerships indicate a business model built around brand sponsorship, esports visibility, player development, digital content, and access to gaming audiences in Japan and overseas.

REJECT was established in Japan in 2018 as an esports organization operating across multiple competitive games. Rather than limiting itself to one title, it developed a portfolio that has included Apex Legends, Brawl Stars, Identity V, League of Legends, PUBG Mobile, Rainbow Six Siege, and Valorant. The organization has also sponsored individual competitors in Street Fighter and Super Smash Bros., allowing the REJECT identity to reach both team-based esports and individual competitive gaming communities. REJECT is owned by Reject Corporation. Its investment structure identifies Z Venture Capital Corporation as the lead investor, with Jafco Group Inc. and East Ventures as managing partners. The organization subsequently invested in a physical operating base: in 2021 it opened a building in Tokyo that functions as an office and training facility for its esports athletes. The facility represented an effort to combine team management, athlete preparation, and organizational administration in a dedicated setting. A significant early portfolio change occurred in September 2020, when REJECT absorbed and rebranded Nora Rengo, commonly abbreviated NRG, a Rainbow Six Siege team. The move brought an existing competitive unit into the REJECT identity. REJECT later changed its position in the game, announcing in November 2022 that it would leave the Rainbow Six Siege scene. The team was disbanded, and the contracts of its players and staff were allowed to lapse. REJECT also left Apex Legends competition in August 2022 after previously fielding an Apex roster. The organization began rebuilding its commercial and competitive presence in 2023. In March of that year, it announced a sponsorship agreement with Sony's INZONE gaming-monitor series. The partnership connected REJECT's esports activities with a dedicated gaming-hardware brand and reinforced the organization's role as a platform for technology and gaming marketing. In January 2024, REJECT returned to Apex Legends through a partnership with Winnity, an Apex Legends communication platform. The team competed under the name Reject Winnity and signed Korean players Lim "Obly" Jung-hyun, Lee "KaronPe" Min-hyuk, and Han "SangJoon" Sang-jun. Kim "ahn2e" Gun-ho joined as coach. The reconstituted roster produced an immediate competitive breakthrough by winning the 2024 Apex Legends Global Series APAC North regional finals. It then won the 2024 ALGS Split 1 Playoffs LAN. That victory made Reject Winnity the first team from APAC North to win an ALGS LAN tournament and placed the organization ahead of DarkZero Esports, one of the pre-tournament favorites, in the final standings. REJECT's 2024 expansion was not limited to esports competition. In January, it signed VTubers to make content under the REJECT brand, extending the organization into virtual-creator entertainment. In April, its PUBG Mobile team won the Brazil tournament at the 2024 PUBG Mobile Global Open. In May, REJECT entered a sponsorship agreement with Visa Worldwide Japan K.K. Taken together, these developments show an organization combining tournament teams, sponsored players, creators, physical facilities, and brand partnerships. Its roster composition has changed over time, but its central strategy has remained the use of competitive gaming and gaming culture to build a recognizable Japanese esports brand with international reach.

1. 2024Apex Legends return and ALGS success

   Through its Winnity partnership, Reject Winnity returns to Apex Legends, wins the APAC North regional finals, and later wins the ALGS Split 1 Playoffs LAN.

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2. 2024Expansion into VTuber content

   REJECT signs VTubers to create content under the REJECT brand.

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3. 2024PUBG Mobile Global Open Brazil victory

   REJECT's PUBG Mobile team wins the Brazil tournament at the 2024 PUBG Mobile Global Open.

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4. 2024Visa sponsorship announced

   REJECT announces a sponsorship agreement with Visa Worldwide Japan K.K.

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5. 2023INZONE sponsorship begins

   REJECT enters a sponsorship agreement with Sony's INZONE gaming-monitor series.

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6. 2022Rainbow Six Siege operation ends

   REJECT leaves Rainbow Six Siege, disbands its team, and allows player and staff contracts to lapse.

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7. 2021Tokyo facility opens

   REJECT opens a Tokyo building used as an athlete training facility and organizational office.

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8. 2020Nora Rengo is absorbed and rebranded

   REJECT absorbs and rebrands Nora Rengo, a Rainbow Six Siege team.

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9. 2018REJECT is founded

   REJECT is established as a Japanese esports organization.

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A Japanese multi-title esports and gaming-entertainment organization combining professional competition, player sponsorship, creator content, facilities, and commercial brand partnerships.

• Multi-title esports rostersEsports teams2018

  REJECT operates and has historically operated competitive rosters in several games, including Apex Legends, Brawl Stars, Identity V, League of Legends, PUBG Mobile, Rainbow Six Siege, and Valorant. The specific portfolio changes over time as the organization enters, exits, or rebuilds individual game divisions.

• Reject WinnityApex Legends esports team2024

  Reject Winnity is REJECT's Apex Legends operation created through a partnership with Winnity. The roster returned to competitive Apex in 2024 with Korean players Obly, KaronPe, and SangJoon, coached by ahn2e. It won the 2024 ALGS APAC North regional finals and the 2024 ALGS Split 1 Playoffs LAN.

• PUBG Mobile teamEsports team

  REJECT's PUBG Mobile division competes in mobile esports and achieved a major international result by winning the Brazil tournament at the 2024 PUBG Mobile Global Open.

• Player sponsorshipsPlayer representation

  In addition to operating teams, REJECT sponsors players in individual competitive disciplines. Its documented activities include support for competitors in Street Fighter and Super Smash Bros., extending the brand beyond team-based esports.

• VTuber contentDigital content2024

  Beginning in 2024, REJECT signed VTubers to create content under its brand. This initiative broadens the organization from tournament participation into virtual-creator programming and gaming-oriented entertainment.

• 2024Visa Worldwide Japan sponsorship

  Japan

  REJECT entered a sponsorship agreement with Visa Worldwide Japan K.K. as part of its commercial and brand-development activities.

  Outcome. The partnership added a major payments company to REJECT's sponsor base.

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• 2023Sony INZONE sponsorship

  Japan

  REJECT partnered with Sony's INZONE gaming-monitor series, linking the esports organization with a gaming-hardware marketing program.

  Outcome. The agreement expanded REJECT's commercial partnership portfolio.

  Source

• 2024Launch of branded VTuber contentProduct launch

  REJECT sought to extend its identity beyond competitive teams and player sponsorships.

  What changed. The organization signed VTubers to produce content under the REJECT brand.

  Aftermath. REJECT expanded into creator-led digital content and gaming entertainment.

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• 2022Exit from Rainbow Six SiegeStrategy

  REJECT had operated a Rainbow Six Siege team after absorbing Nora Rengo.

  What changed. The organization left the scene, disbanded its team, and allowed player and staff contracts to lapse.

  Aftermath. REJECT ended its Rainbow Six Siege operation and redirected its esports portfolio.

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• 2022Exit from Apex Legends followed by later re-entryStrategy

  REJECT had originally fielded an Apex Legends roster before leaving the scene in August 2022.

  What changed. The organization exited Apex competition, then returned in January 2024 through a partnership with Winnity.

  Aftermath. The re-entry produced a new Reject Winnity roster that won both the 2024 APAC North regional finals and the ALGS Split 1 Playoffs LAN.

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• 2020Absorption and rebranding of Nora RengoM&A

  Nora Rengo was competing in Rainbow Six Siege before joining the REJECT organization.

  What changed. REJECT absorbed the team and rebranded it under the REJECT identity.

  Aftermath. The transaction expanded REJECT's presence in Rainbow Six Siege.

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• 2024REJECT returns to Apex Legends with Winnity partnership

  REJECT re-entered Apex Legends competition through a partnership with Winnity. The team competes under the name Reject Winnity and signed an all-Korean roster with a dedicated coach.

  Product launch
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• 2024REJECT signs VTubers for branded content

  REJECT signed VTubers to create content under the REJECT brand, extending its activities into creator-led digital entertainment.

  Product launchLeadership change
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• 2024Reject Winnity wins ALGS APAC North regional finals

  REJECT's returning Apex Legends team won the 2024 Apex Legends Global Series APAC North regional finals.

  OtherProduct generation
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• 2024REJECT wins PUBG Mobile Global Open Brazil tournament

  REJECT's PUBG Mobile team won the Brazil tournament at the 2024 PUBG Mobile Global Open.

  Other
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• 2024Reject Winnity wins ALGS Split 1 Playoffs LAN

  Reject Winnity won the 2024 ALGS Split 1 Playoffs LAN, becoming the first team from the APAC North region to win an ALGS LAN tournament.

  Other
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• 2024REJECT signs sponsorship agreement with Visa Worldwide Japan

  REJECT entered a sponsorship agreement with Visa Worldwide Japan K.K., adding a major payments brand to its commercial partner portfolio.

  CampaignOther
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• 2023REJECT partners with Sony INZONE

  REJECT entered a sponsorship agreement with Sony's INZONE gaming-monitor series.

  CampaignOther
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• 2022REJECT exits Rainbow Six Siege

  REJECT announced its departure from Rainbow Six Siege, disbanding its team and allowing the contracts of its players and staff to lapse.

  Other
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• 2022REJECT leaves Apex Legends competition

  REJECT left the Apex Legends competitive scene after previously fielding an Apex roster.

  Other
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• 2021REJECT opens Tokyo training and office facility

  The organization opened a Tokyo-based building serving as a training facility and office for its esports athletes.

  Other
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• 2020REJECT absorbs and rebrands Nora Rengo

  REJECT absorbed Nora Rengo, a team competing in Rainbow Six Siege, and brought the roster into the REJECT organization.

  M&AOther
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1. Reject (esports)
2. REJECT official website