Rebisco

Rebisco, short for Republic Biscuit Corporation, is a Philippine privately held snack-food and food-manufacturing group headquartered in Ortigas Center, Pasig. The business traces its origins to August 15, 1963, when Jacinto L. Ng Sr. established the England Biscuit Factory in a small rented second-hand bakery in San Juan. With limited startup resources, the company initially made Krema cream-filled crackers and Sodatine plain crackers. It later moved to a larger plant in Novaliches, Quezon City, as production expanded. The company adopted the name Republic Biscuit Corporation, commonly shortened to Rebisco, in 1972. A major brand turning point came in 1983, when Krema was relaunched as Rebisco Cream Sandwich. The product became one of the group's signature offerings and helped establish the Rebisco name in the Philippine biscuit market. Over subsequent decades, the group broadened beyond its original biscuit business by creating or acquiring companies serving food categories such as confectionery, chocolate, flour milling, cooking oil, bakery products and frozen desserts. Rebisco's expansion included the formation of JBC Food Corporation in 1989, Suncrest Foods Inc. in 1995, Multirich Foods Corporation in 1999 and Pinnacle Foods Inc. in 2000. In 2003, it acquired Storck Products Inc., a confectionery business that had previously produced products under license from the German company August Storck; the business was later renamed SPI Corporation. Rebisco entered chocolate manufacturing under its own brand in 2006 with Choco Mucho. It also established the Rebisco Foundation and moved its corporate office to the Joy-Nostalg Center in Pasig in 2009. The group began developing an international operating presence in 2012 through Rebisco Vietnam Ltd. Its first international factory opened in Ho Chi Minh City in 2015, making Vietnam the group's first manufacturing location outside the Philippines. Rebisco also entered flour milling and oil through Agripacific Corporation in 2015 and expanded into ice cream through the acquisition of Creamline Dairy Corporation, subsequently renamed SFI Multimix Corporation. Pinnacle Foods was absorbed into Suncrest Foods in 2016. Rebisco's portfolio now spans biscuits, crackers, cookies, wafers, cakes, doughnuts, breads, candies, lollipops, chewing gum, jellies, chips, chocolates, cream pastes, nuts, peas, seeds, ice cream, energy drinks, other beverages, cooking oils, flours and baking mixes. Its best-known consumer brands include Rebisco Cream Sandwich and Rebisco Crackers, SkyFlakes and Fudgee Barr, while Choco Mucho represents its chocolate business. In 2018, the group launched Snacks To-Go community retail stores in connection with its 55th anniversary. In 2022, it entered the beverage trade as the official Philippine importer of products from Thailand's Ichitan. The group has operated manufacturing facilities in several Philippine locations, including Quezon City, Caloocan, Valenzuela, Marilao, Calamba, Clark and Tanza, as well as Ho Chi Minh City in Vietnam. Reference material describes Rebisco as having a presence in 48 countries. It remains a diversified Philippine food group rather than a publicly traded corporation, and its business identity is built around accessible, mass-market packaged food supported by a broad domestic manufacturing and distribution network.

Rebisco began on August 15, 1963, when Jacinto L. Ng Sr. founded the England Biscuit Factory in San Juan, then a municipality adjoining Metro Manila. The operation started in a rented second-hand bakery at the corner of F. Blumentritt and M. Salvador Streets, reportedly with approximately US$5,000 in startup resources. Its initial products were Krema, a cream-filled cracker, and Sodatine, a plain cracker. As demand and manufacturing requirements grew, the business relocated to a larger facility in Novaliches, Quezon City. In 1972, the company changed its name to Republic Biscuit Corporation and adopted the abbreviation Rebisco as its commercial identity. The rebranding marked the transition from a small local bakery operation to a more formal packaged-food company. In 1983, Krema was relaunched as Rebisco Cream Sandwich, which became a central product in the company's portfolio and helped turn Rebisco into a widely recognized Philippine snack brand. The group pursued category diversification through a series of corporate formations. JBC Food Corporation was established in 1989, followed by Suncrest Foods Inc. in 1995, Multirich Foods Corporation in 1999 and Pinnacle Foods Inc. in 2000. These entities allowed the group to operate across additional food categories and manufacturing activities. In 2003, Rebisco acquired Storck Products Inc., a confectionery producer that had previously manufactured products under license from August Storck of Germany. The acquired operation was subsequently renamed SPI Corporation. Rebisco entered the chocolate category in 2006 with Choco Mucho. In 2009, it established Rebisco Foundation Inc. and moved its corporate office to the Joy-Nostalg Center in Ortigas Center, Pasig. The new office location reflected the scale of the group and its continuing development as a multi-company food organization. Internationalization became more explicit in 2012, when Rebisco Vietnam Ltd. began operations. Its initial Vietnamese offering was Rebisco Extreme in chocolate and mocha flavors. The group opened a manufacturing facility in Ho Chi Minh City in 2015, creating its first overseas production base. The same year brought further diversification: Agripacific Corporation was formed for flour milling and oil activities, and the group entered ice cream through the acquisition of Creamline Dairy Corporation, later renamed SFI Multimix Corporation. Pinnacle Foods was absorbed into Suncrest Foods in 2016. The group continued to extend its route to market and product scope. In 2018, it opened its first Snacks To-Go community retail store as part of its 55th-anniversary activities. In 2022, Rebisco moved into beverage distribution by becoming the official Philippine importer for Thai beverage company Ichitan. The company has also been associated with Philippine volleyball through teams including the Choco Mucho Flying Titans and Creamline Cool Smashers. By the 2020s, Rebisco had developed a broad portfolio covering biscuits, crackers, cookies, wafers, cakes, breads, confectionery, savory snacks, chocolate, ice cream, flour, baking mixes, cooking oil and beverages. Its manufacturing footprint included multiple Philippine sites and the Vietnamese facility in Ho Chi Minh City. Reference material states that the group reached 48-country presence across Asia, Africa, Europe, the Middle East, Oceania and the Americas. Rebisco remains privately held and is best understood as a diversified Philippine food group organized around mass-market packaged food brands.

1. 2022The group enters beverage importing

   Rebisco becomes the official Philippine importer of Thai beverage company Ichitan.

   Source
2. 2018Snacks To-Go opens

   The group opens its first community retail outlet under the Snacks To-Go concept.

   Source
3. 2016Pinnacle Foods is absorbed into Suncrest Foods

   Pinnacle Foods Inc. is consolidated into Suncrest Foods Inc.

   Source
4. 2015First overseas factory opens

   Rebisco opens a manufacturing plant in Ho Chi Minh City and broadens its portfolio into flour, oil and ice cream.

   Source
5. 2012Vietnam operations begin

   Rebisco Vietnam Ltd. is launched as the group's first international operating venture.

   Source
6. 2006Choco Mucho enters the market

   Rebisco introduces its own chocolate-bar brand, Choco Mucho.

   Source
7. 2003Storck Products is acquired

   Rebisco acquires Storck Products Inc., later renamed SPI Corporation, strengthening its confectionery operations.

   Source
8. 1983Krema becomes Rebisco Cream Sandwich

   The original cream-filled cracker is relaunched under the Rebisco Cream Sandwich name.

   Source
9. 1972The company adopts the Rebisco identity

   England Biscuit Factory is renamed Republic Biscuit Corporation and begins operating under the Rebisco name.

   Source
10. 1963England Biscuit Factory is founded

    Jacinto L. Ng Sr. establishes the original biscuit business in San Juan with Krema and Sodatine as its first products.

    Source

Mass-market packaged food with broad household distribution, familiar Philippine brands and accessible everyday pricing.

• Rebisco Cream SandwichCream-filled crackers1983

  Rebisco Cream Sandwich is the successor to the company's original Krema product. Relaunched in 1983, it combines crisp cracker layers with a cream filling and became one of the group's signature products. Its role in the company's history makes it a flagship expression of the core Rebisco biscuit identity.

• Rebisco CrackersCrackers

  Rebisco Crackers represent the group's mainstream savory biscuit offering. The line builds on the company's original cracker-making heritage and is positioned as an everyday packaged snack for the Philippine market and export destinations.

• SkyFlakesPlain crackers

  SkyFlakes is a widely distributed plain-cracker brand within Rebisco's portfolio. It serves the practical, everyday-snacking segment and illustrates the group's emphasis on familiar, affordable packaged staples.

• Fudgee BarrSnack cakes

  Fudgee Barr is a packaged cake and chocolate-oriented snack brand. It extends Rebisco beyond crackers into individually portioned soft baked goods designed for convenient consumption and broad retail distribution.

• Choco MuchoChocolate2006

  Choco Mucho is Rebisco's chocolate-bar brand, introduced in 2006 as the group entered the chocolate segment. The brand forms part of the company's strategy of using internal brands to expand from biscuits into adjacent impulse-snack categories.

• Rebisco ExtremeBiscuits2012

  Rebisco Extreme was among the first products offered through Rebisco Vietnam Ltd. The initial variants were chocolate and mocha, supporting the group's entry into overseas operations and demonstrating an effort to adapt its biscuit portfolio for international markets.

• CreamlineIce cream

  Creamline is associated with Rebisco's ice-cream business following the acquisition of Creamline Dairy Corporation in 2015. The acquired operation was later renamed SFI Multimix Corporation, giving the group a presence in frozen desserts alongside shelf-stable snacks.

• 2018Snacks To-Go community retail launch

  Philippines

  Rebisco introduced Snacks To-Go stores during its 55th-anniversary period, extending the group from packaged-food manufacturing into a direct community retail format.

  Outcome. The first community retail store was opened.

  Source
• 2011Global Rebisco branding program

  Philippines · International markets

  Y&R Philippines was assigned to create a more unified global Rebisco identity, including a new logo and a common packaging mark intended to connect the group's diverse product range.

  Outcome. A new branding and packaging direction was commissioned for the expanding portfolio.

  Source

• 2022Enter beverage importing through IchitanStrategy

  The group continued to expand beyond its traditional biscuit and snack categories.

  What changed. Rebisco became the official Philippine importer for Thai beverage company Ichitan.

  Aftermath. The arrangement gave Rebisco a formal role in Philippine beverage distribution.

  Source
• 2015Acquire Creamline Dairy CorporationM&A

  Rebisco was diversifying into frozen desserts and broader food categories.

  What changed. The group acquired Creamline Dairy Corporation and subsequently renamed the operation SFI Multimix Corporation.

  Aftermath. Rebisco gained an ice-cream business alongside its established shelf-stable snack operations.

  Source
• 2003Acquire Storck ProductsM&A

  Rebisco sought to broaden its food portfolio beyond biscuits into confectionery.

  What changed. The group acquired Storck Products Inc. and later renamed it SPI Corporation.

  Aftermath. The transaction expanded Rebisco's confectionery manufacturing and brand capabilities.

  Source
• 1983Relaunch Krema as Rebisco Cream SandwichOther

  The company's early cream-filled cracker had become an opportunity to strengthen recognition under the Rebisco master brand.

  What changed. Krema was relaunched as Rebisco Cream Sandwich.

  Aftermath. The product became a flagship offering and reinforced the Rebisco name in the biscuit category.

  Source
• 1972Rename the business as Republic Biscuit CorporationStrategy

  The original England Biscuit Factory had grown beyond its initial small-bakery format and required a broader corporate identity.

  What changed. The company changed its name to Republic Biscuit Corporation and adopted Rebisco as its short-form brand identity.

  Aftermath. The new identity became the foundation for the group's later product and corporate expansion.

  Source

• 2022Rebisco enters beverage distribution through Ichitan

  Rebisco became the official Philippine importer of beverages from Thai company Ichitan.

  Product launch
  Source
• 2022Rebisco enters beverages through an Ichitan import arrangement

  Ahead of its 60th anniversary, Rebisco became the official Philippine importer for Thai beverage company Ichitan, extending the group into beverages.

  Product launch
  Source
• 2018Rebisco launches Snacks To-Go retail concept

  The group opened its first Snacks To-Go community retail store during its 55th-anniversary period.

  Campaign
  Source
• 2015Rebisco opens first overseas factory

  The group opened its first factory outside the Philippines in Ho Chi Minh City, Vietnam.

  Product generation
  Source
• 2015Rebisco expands into flour, oil and ice cream

  Agripacific Corporation was established for the flour-milling and oil businesses, while Rebisco entered ice cream through the acquisition of Creamline Dairy Corporation.

  M&A
  Source
• 2015Rebisco opens its first overseas factory in Ho Chi Minh City

  The company opened an international manufacturing facility in Vietnam, its first factory outside the Philippines.

  Other
  Source
• 2012Rebisco launches international operation in Vietnam

  Rebisco Vietnam Ltd. began operations, initially offering Rebisco Extreme biscuits in chocolate and mocha variants.

  Product launch
  Source
• 2012Rebisco establishes a Vietnam subsidiary as part of international expansion

  Rebisco Vietnam Ltd. began operations and introduced Rebisco Extreme biscuits in chocolate and mocha varieties, marking the group’s initial formal move into an overseas market.

  Other
  Source
• 2011Y&R Philippines wins Rebisco branding assignment

  Y&R Philippines was selected to develop a new global Rebisco brand identity, including a logo and a unified packaging mark.

  Campaign
  Source
• 2011Rebisco appoints Y&R Philippines for global branding work

  Y&R Philippines won the company’s branding assignment, which covered a new global brand identity, logo, and unified packaging mark.

  Campaign
  Source
• 2009Rebisco establishes foundation and corporate office in Pasig

  Rebisco Foundation Inc. was established, and the group's corporate office was set up at the Joy-Nostalg Center in Ortigas Center, Pasig.

  Other
  Source

1. Rebisco
2. Rebisco official website