Prince Holding Group

Prince Holding Group, commonly referred to as Prince Group, is a Cambodia-based conglomerate founded in 2015 by Chen Zhi. The group has operated through a collection of businesses associated with real estate, financial services, hospitality, gaming and aviation. Its best-known Cambodian interests have included Prince Real Estate Group, Prince Bank and Cambodia Airways, alongside projects and operating activities in Sihanoukville and other parts of Cambodia. The group expanded during a period of substantial Chinese investment and tourism growth in Cambodia. Sihanoukville became a major destination for Chinese-backed construction, casinos and hospitality projects, and Prince Group invested heavily in that environment. Its casino-related activities included physical and online gambling businesses aimed in part at Chinese customers, despite gambling being illegal in mainland China. In 2017, the group and Cambodian politician Sar Sokha were reported to have co-founded Jinbei Casino. The business environment changed sharply in 2019 when Cambodia prohibited online gambling. The COVID-19 pandemic and restrictions on international travel then weakened tourism, casino traffic and property demand. Prince Group has presented itself as a diversified investment platform rather than a single-sector operating company. Its real-estate activities have included residential, commercial and mixed-use development; its financial-services interests have included banking; and its aviation interests have included Cambodia Airways. The group also used corporate philanthropy and social-responsibility recognition to support its public image, receiving a Corporate Social Responsibility Model Award from the China Finance Summit in 2021. The group has faced serious allegations concerning illegal online gambling, money laundering, wire fraud and scam-center operations. Chinese authorities and courts have investigated or discussed alleged connections between entities linked to Prince Group and illegal gambling and laundering activity. The group has denied some allegations, arguing that certain entities were unrelated to it and that third parties had impersonated the organization. In 2025, the United States and United Kingdom sanctioned Prince Group and Chen Zhi over alleged involvement in scam centers and online fraud. Related investigations also produced major asset-freezing actions in the United States, Hong Kong and Singapore, including cryptocurrency, real estate, vehicles and other property. These allegations and enforcement actions have materially altered the group's public profile, although the ultimate legal status of every allegation and associated entity varies by jurisdiction. Because ownership structures, affiliated companies and enforcement proceedings have changed over time, Prince Group should be understood as a corporate network rather than a simple consumer-facing brand. Public information is particularly sensitive to ongoing investigations, sanctions and reported criminal proceedings. The group's current operating status, control structure and position of individual subsidiaries therefore require continuing verification.

Prince Holding Group was established in Cambodia in 2015 by Chen Zhi. It developed as a diversified corporate network during a period of rapid Chinese investment in Cambodian property, tourism and gaming. The group became particularly active in Sihanoukville, where Chinese-backed construction, casinos and hospitality businesses transformed the city into a major investment and tourism center. Prince Group's reported business interests extended beyond property. Prince Real Estate Group represented its development activities, while Prince Bank provided a financial-services platform. The group was also associated with Cambodia Airways and with casino and hospitality operations. In 2017, Prince Group and Sar Sokha were reported to have co-founded Jinbei Casino. These activities benefited from demand connected to Chinese visitors and investors, including customers seeking casino services that were restricted or prohibited in mainland China. The group's operating environment deteriorated after Cambodia criminalized online gambling in 2019. The subsequent COVID-19 travel restrictions further reduced international arrivals and weakened tourism, gaming and property markets. Despite these difficulties, the group continued to cultivate a corporate and philanthropic profile. In 2021, it received the Corporate Social Responsibility Model Award from the China Finance Summit. From 2020 onward, Prince Group and associated businesses became the subject of allegations and investigations involving online gambling and money laundering. Chinese authorities investigated alleged links, and a Sichuan court later alleged that the group had made substantial profits from illegal gambling. Prince Group denied some of the reported connections, stating that Jinbei Group was unrelated and that other entities had falsely represented themselves as part of Prince Group. The group's legal and reputational challenges escalated in 2025. The United States and United Kingdom sanctioned Prince Group and Chen Zhi over alleged involvement in scam centers and online fraud. The United States also pursued asset-freezing measures in an investigation involving alleged wire fraud and money laundering. Reported frozen assets included a large cryptocurrency holding and London properties, while Hong Kong and Singapore authorities reportedly froze additional assets. Reference material also describes developments reported for 2026, including the alleged arrest and extradition of Chen Zhi, a Cambodian order concerning Prince Bank, extradition proceedings involving a former Huione Group chairman, and further Singapore investigations. These later claims should be checked against primary government announcements and court records because they concern ongoing proceedings and may change. The relationship between Prince Group and individual affiliated entities likewise requires careful legal and corporate-ownership verification.

1. 2025United States and United Kingdom sanctions

   The United States and United Kingdom sanctioned Prince Group and Chen Zhi over alleged scam-center and online-fraud activity.

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2. 2022Court allegations concerning illegal gambling

   A Sichuan court reportedly alleged that the group had earned at least 2 billion yuan from illegal gambling since 2016; the group disputed the allegations.

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3. 2021Corporate social-responsibility award

   The group received a Corporate Social Responsibility Model Award from the China Finance Summit.

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4. 2020Chinese investigation reported

   Chinese authorities reportedly began investigating alleged links between Prince Group-related entities, online gambling and money laundering.

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5. 2019Cambodia criminalizes online gambling

   A Cambodian ban on online gambling disrupted a business area associated with the group's casino-related expansion.

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6. 2017Jinbei Casino co-founded

   Prince Group and Sar Sokha were reported to have co-founded Jinbei Casino.

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7. 2015Prince Group founded

   Chen Zhi founded the group in Cambodia as a diversified investment and holding network.

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A diversified Cambodian investment and development group with a public profile built around property, financial services, tourism and related infrastructure.

• Prince Real Estate GroupReal-estate development

  The group's property-development arm and one of its principal public-facing business lines. Activities have been associated with residential, commercial and mixed-use development in Cambodia, particularly during the country's construction and tourism investment boom.

• Prince BankBanking and financial services

  A Cambodian financial-services business associated with Prince Group. Public reference material identifies it as one of the group's major interests, while reported 2026 developments concerning possible liquidation require confirmation from official Cambodian banking records.

• Cambodia AirwaysAirline

  An aviation business identified in reference material as part of the group's portfolio. It reflects Prince Group's broader strategy of holding interests in tourism and transport infrastructure in addition to property and finance.

• Jinbei CasinoCasino and hospitality2017

  A casino venture reportedly co-founded by Prince Group and Sar Sokha in 2017. It emerged during Sihanoukville's casino boom and was associated with customers from the Chinese market. The group's spokesperson later disputed certain reported links between Prince Group and Jinbei-related entities.

• 2019Adjustment after Cambodia's online-gambling banStrategy

  Cambodia's criminalization of online gambling ended an important area of the market in which businesses associated with the group had operated.

  What changed. The group was pushed toward its other property, financial-services, aviation and hospitality interests, although the available material does not document a single formal restructuring plan.

  Aftermath. The change coincided with the later effects of COVID-19 travel restrictions and a deterioration in Cambodia's tourism and casino environment.

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• 2025Sanctions over alleged scam-center and online-fraud activityControversy

  The United States and United Kingdom sanctioned Prince Group and Chen Zhi over alleged involvement in scam centers and online fraud.

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• 2025International asset-freezing actionsControversy

  Authorities in the United States, Hong Kong and Singapore reportedly froze cryptocurrency, real estate and other assets connected to investigations involving Chen Zhi, Prince Group and related entities.

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• 2022Allegations of illegal gambling profitsControversy

  A Sichuan court reportedly alleged that Prince Group had profited at least 2 billion yuan from illegal gambling since 2016. A group spokesperson denied the allegations and said some entities had been incorrectly associated with the group.

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• 2020Investigation into gambling and money-laundering linksControversy

  Chinese authorities reportedly investigated alleged connections between Prince Group-related businesses, online gambling and money laundering. The scope and legal outcome of the investigation should be verified through primary records.

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1. Prince Group
2. Prince Holding Group official website