Powerlong
Chinese real estate developer focused on commercial property, residential development, and related property services.
Last updated August 31, 2026
Overview
Powerlong, formally Powerlong Real Estate Holdings Limited, is a Chinese real estate development company based in Fujian and listed on the Hong Kong Stock Exchange under ticker 1238.HK. The business was founded in Macau in 1990 by Xu Jiankang and developed a portfolio centered on commercial real estate and residential projects in China. Its activities include the development and operation of commercial complexes, residential communities, and associated property-management services. The company is associated with mixed-use urban projects that combine retail, leisure, cultural, and residential functions. Its commercial portfolio includes Powerlong Plaza and Powerlong City-style developments, while its residential activity forms part of broader integrated projects in Chinese cities. The combination of property development and operating services gives the brand a positioning that extends beyond one-time construction sales toward the creation and management of urban commercial destinations. A notable cultural initiative was the opening of the 23,000-square-meter Powerlong Art Museum in Qibao, Shanghai, in November 2017. The museum reflects the company’s effort to connect commercial-property development with cultural and community-oriented programming. Powerlong has also maintained a large development footprint: the referenced company profile reports a land bank of approximately 14.1 million square meters and a workforce of 9,718 employees, although the applicable reporting date is not specified in that reference. Powerlong’s principal market is mainland China, and available reference material does not establish a substantial international operating network. Its brand identity is therefore primarily associated with Chinese urban development, commercial complexes, residential communities, and property operations. Detailed information on current executives, financial performance, recent strategy, and present operating status is not established by the supplied references.
History
Powerlong was established in Macau in 1990 by Xu Jiankang. It subsequently developed as a Chinese property company with roots in Fujian and a focus on real estate development. Its business model has centered on the creation of commercial and residential projects, including mixed-use developments that combine retail facilities with housing and other urban services. The company’s commercial-property activities are represented by projects operating under the Powerlong name, including Powerlong Plaza and Powerlong City-style developments. These projects place the brand within the Chinese commercial-real-estate sector, where developers commonly combine land development, retail operations, residential sales, and ongoing property services. Powerlong’s activities have extended across multiple Chinese cities, although the supplied reference does not provide a complete city-by-city chronology or a detailed breakdown of its business segments. Powerlong became a public company listed on the Hong Kong Stock Exchange, where it trades under stock code 1238.HK. Its listed-company identity distinguishes the Powerlong brand from a single individual property project: the company operates as a broader development platform with commercial, residential, and property-management interests. The available reference identifies a reported land bank of approximately 14.1 million square meters and 9,718 employees, but does not specify the reporting period for those figures. A significant milestone in the company’s cultural development was the opening of the Powerlong Art Museum in Qibao, Shanghai, in November 2017. The museum occupies approximately 23,000 square meters and represents an effort to incorporate art and cultural activity into the company’s wider commercial-property ecosystem. This initiative broadened the public-facing role of the brand beyond housing and retail development. The supplied material provides limited information about later corporate developments, executive succession, financial results, acquisitions, controversies, or current project performance. Those areas require additional primary-company filings or reliable contemporary reporting before they can be described confidently.
- 2017Powerlong Art Museum opened in Shanghai
The company opened the 23,000-square-meter Powerlong Art Museum in Qibao, Shanghai, in November 2017.
- 1990Company founded in Macau
Powerlong was founded in Macau by Xu Jiankang and later developed into a Chinese real estate company with roots in Fujian.
- Hong Kong listing
Powerlong Real Estate Holdings Limited became listed on the Hong Kong Stock Exchange under ticker 1238.HK; the supplied reference does not state the listing year.
Products and positioning
A Chinese urban developer combining commercial real estate, residential projects, mixed-use complexes, and related property operations, with an emphasis on integrated commercial destinations.
Powerlong PlazaCommercial real estate
Powerlong Plaza refers to the company’s commercial-property developments built around retail and urban-service functions. These projects form part of Powerlong’s strategy of creating recognizable commercial destinations within larger city developments. The supplied references do not provide a complete list of locations, operating statistics, or project-level launch dates.
Powerlong CityMixed-use real estate
Powerlong City denotes mixed-use urban projects associated with the Powerlong brand. Such developments combine commercial facilities with residential and community-oriented uses, reflecting the company’s integrated property-development model. Specific project features, locations, and launch dates are not established in the supplied material.
Powerlong Art MuseumCultural venue2017
The Powerlong Art Museum is a cultural venue opened by Powerlong in Qibao, Shanghai, in November 2017. With an area of approximately 23,000 square meters, it extends the company’s commercial-development presence into art and cultural programming.
Residential developmentsResidential real estate
Residential development is one of Powerlong’s principal business areas. The company develops housing as standalone projects and as part of broader mixed-use schemes that integrate homes with retail and other urban services. The supplied references do not identify specific residential product families or project-level specifications.
Property managementProperty services
Property management and related services support Powerlong’s development portfolio after project completion. These activities complement its residential and commercial-property businesses, although the supplied references do not describe the service structure, geographic coverage, or operating metrics in detail.
Flagship businesses
- Powerlong Plaza
- Powerlong City
- Powerlong Art Museum
Leadership
| Name | Title | Tenure |
|---|---|---|
| Xu Jiankang | Founderformer | 1990– |
Recent events
- 2017Powerlong opened the Powerlong Art Museum in Qibao, Shanghai
Powerlong opened a 23,000-square-meter art museum in Qibao, Shanghai, adding a cultural institution to its commercial and urban-development activities.
Other
Sources
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