Pilsen Callao
A Peruvian pilsener beer brand originating in Callao and now owned and produced within the Backus brewery portfolio.
Last updated August 22, 2026
Overview
Pilsen Callao is a Peruvian beer brand associated with the port city of Callao and the country's long-established brewing industry. It is identified as a pilsener, a pale lager style, and reference material describes the beer as having an alcohol content of 5% by volume. The brand was originally owned by Compañía Nacional de Cerveza S.A., also known as the National Beer Company, a Peruvian brewer established in the nineteenth century. Backus and Johnston acquired a controlling interest in that company in 1994, bringing Pilsen Callao into the portfolio of the country's largest brewery group. The brand's ownership history reflects the consolidation of Peru's beer market. Backus and Johnston was founded in Lima in 1879 and subsequently expanded through acquisitions and combinations with other regional brewers. In 1996, Backus and Johnston joined with several other breweries to form Unión de Cervecerías Peruanas Backus y Johnston S.A.A. The company later incorporated Cervesur, the producer associated with Cusqueña, and was part of SABMiller from 2005 until 2016. Following the combination of SABMiller with Anheuser-Busch InBev, Backus became part of the AB InBev group. Pilsen Callao therefore sits within a broad Peruvian beverage portfolio that also includes Cristal, Cusqueña, Pilsen Trujillo, Arequipeña, San Juan, Barena and other brands. Pilsen Callao is primarily positioned as a mainstream Peruvian lager rather than as a niche specialty beer. Its identity is tied to Callao, a major maritime and commercial center adjacent to Lima, while its present industrial and distribution context is national. Reference material lists Pilsen Callao among the brands brewed at several Backus facilities, including breweries in Chiclayo, Trujillo, Arequipa, Cusco and Pucallpa, alongside other brands in the company's portfolio. This indicates that production and distribution are organized through Backus's nationwide manufacturing network rather than through a single dedicated plant. The brand's principal offering is its standard pale pilsener beer. No reliable source material supplied for this dossier establishes a separate range of enduring variants, a specific launch date, a founder, or a standalone corporate entity. Its current significance comes from its historical connection to the National Beer Company, its integration into Backus's national portfolio, and its role in Peru's concentrated beer market. Backus has been described in the reference material as controlling most of the popular beer brands available in Peru, giving Pilsen Callao the distribution and production infrastructure of a dominant domestic brewer. The brand website is supplied in Spanish and is treated here as the official digital presence.
History
Pilsen Callao's history is linked to the development of commercial brewing in Peru and to the National Beer Company of Callao. The brand was originally owned by Compañía Nacional de Cerveza S.A., a brewery whose corporate history extended back to the nineteenth century. The supplied reference material identifies the National Beer Company as having been formed in 1863, although it does not provide a verified launch year for the Pilsen Callao brand itself. Accordingly, the brand's founding date and original founder are left unspecified. The modern ownership history begins with Backus and Johnston's expansion beyond its original Lima operations. Backus and Johnston was established in 1879 by Jacob Backus and John Howard Johnston in Lima's Rímac district. The company later operated as a British corporation before transferring its incorporation and assets to Peru in 1954. Over time, it became one of the country's principal brewing companies and developed a network of breweries serving different regions. In 1994, Backus and Johnston acquired a controlling interest in the National Beer Company. This transaction brought the Pilsen Callao brand under Backus control and was an important step in the consolidation of the Peruvian beer market. Two years later, Backus and Johnston combined with three other breweries to create Unión de Cervecerías Peruanas Backus y Johnston S.A.A. The new organization retained the Backus and Johnston name while coordinating a broader collection of brewing assets and brands. The group expanded again in 2000 when Cervesur, the Brewery Company of Southern Peru, joined the organization. This added further regional manufacturing capacity and strengthened Backus's national brand portfolio. From 2005 to 2016, Backus was part of SABMiller. Following Anheuser-Busch InBev's combination with SABMiller, Backus became part of the AB InBev group. Pilsen Callao is therefore a historically Peruvian brand managed within a multinational brewing structure. Pilsen Callao is described as a 5% alcohol-by-volume pilsener, or pale lager. Its name provides a direct connection to Callao, while its production and distribution are supported by Backus's broader Peruvian brewery network. Reference material lists the brand among the beers produced at Backus facilities in multiple regions, including Chiclayo, Trujillo, Arequipa, Cusco and Pucallpa. These listings describe portfolio production alongside other Backus brands and do not establish that every listed facility continuously produces the brand. The available sources do not document a separate founding corporation for the current brand, a named brand founder, a precise first-brew date, or a complete chronology of advertising campaigns and product variants. The strongest documented turning points are therefore the National Beer Company's nineteenth-century formation, Backus's 1994 acquisition of control, the 1996 brewery combination, the 2000 addition of Cervesur, and the subsequent SABMiller and AB InBev ownership stages. Pilsen Callao's present identity is that of an established Peruvian mainstream beer brand operating through Backus's national manufacturing and distribution infrastructure.
- 2016Backus became part of AB InBev
Following the SABMiller and Anheuser-Busch InBev combination, Backus became part of AB InBev.
- 2005Backus became part of SABMiller
Backus entered the SABMiller group, creating a multinational ownership layer for Pilsen Callao.
- 2000Cervesur joined the Backus organization
The Brewery Company of Southern Peru joined the Backus group, expanding the network and portfolio that included Pilsen Callao.
- 1996Backus joined a broader Peruvian brewery combination
Backus and Johnston merged with three other breweries to form Unión de Cervecerías Peruanas Backus y Johnston S.A.A.
- 1994Backus acquired control of the National Beer Company
Backus and Johnston acquired a controlling interest in the company that owned Pilsen Callao, making the brand part of the Backus portfolio.
- 1863National Beer Company formed
The National Beer Company, later associated with Pilsen Callao, was formed in Peru according to the supplied reference material. The source does not state that the brand itself launched in this year.
Products and positioning
Mainstream Peruvian pilsener associated with Callao and distributed through the national Backus beer network.
Pilsen CallaoPilsener beer
The core Pilsen Callao product is a pale lager in the pilsener tradition. Reference material identifies it as a 5% ABV beer and links it historically to the National Beer Company of Peru. The brand is distributed within Backus's national brewing network and is positioned as a mainstream Peruvian beer rather than as a specialty or limited-production product.
Flagship businesses
- Pilsen Callao beer
Brand decisions
- 2016Move into the AB InBev ownership groupM&A
Backus had been part of SABMiller from 2005 through 2016.
What changed. After Anheuser-Busch InBev combined with SABMiller, Backus became part of the AB InBev group.
Aftermath. Pilsen Callao remained a Peruvian brand within a multinational brewing portfolio.
- 1996Consolidate four breweries into a new Backus organizationM&A
Backus's acquisition of the National Beer Company was followed by a wider consolidation of Peruvian brewing assets.
What changed. Backus and Johnston merged with three other breweries to form Unión de Cervecerías Peruanas Backus y Johnston S.A.A.
Aftermath. The consolidation strengthened the production and distribution platform supporting Pilsen Callao and other regional beer brands.
- 1994Acquire control of the National Beer CompanyM&A
The National Beer Company was a rival in Peru's beer market and owned the Pilsen Callao brand.
What changed. Backus and Johnston acquired a controlling interest in Compañía Nacional de Cerveza S.A.
Aftermath. Pilsen Callao became part of the Backus portfolio and was subsequently produced and distributed through the group's broader Peruvian network.
Recent events
- 2016Backus moved into the AB InBev group after the SABMiller combination
After the combination of SABMiller with Anheuser-Busch InBev, Backus became part of the AB InBev international group. Pilsen Callao consequently became part of AB InBev's wider ownership structure through Backus.
M&A - 2005Backus became part of the SABMiller group
Backus entered the SABMiller group, placing Pilsen Callao within a multinational brewing system. The reference material states that this relationship continued through 2016.
M&A - 2000Cervesur joined the Backus brewery group
The Brewery Company of Southern Peru, known as Cervesur, joined the Backus organization. The expansion added further regional brewing capacity and brands to the group that also distributes Pilsen Callao.
M&A - 1996Backus and Johnston joined other breweries in a national brewing combination
Backus and Johnston merged with three other breweries to form Unión de Cervecerías Peruanas Backus y Johnston S.A.A. The consolidation further embedded Pilsen Callao within a nationwide brewing organization.
M&A - 1994Backus acquired control of the National Beer Company, bringing Pilsen Callao into its portfolio
Backus and Johnston acquired a controlling interest in Compañía Nacional de Cerveza S.A., the brewer associated with Pilsen Callao. The transaction integrated the brand into Backus's expanding Peruvian beer portfolio.
M&A
Sources
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