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Nurofen/Controversies

Nurofen controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2015Australian misleading specific-pain claims case
  2. 2015UK review of Nurofen Express advertising
  3. 2011Nurofen Plus pack contamination or substitution incident

  1. 2015

    Australian misleading specific-pain claims case

    The Australian Federal Court found that Reckitt Benckiser had misled consumers by presenting several Nurofen products as targeting specific kinds of pain when the products shared equivalent ibuprofen ingredients and were not more effective for those advertised pain categories. The products were ordered off Australian retail shelves, and the penalty was later increased to A$6 million.

    Source

  2. 2015

    UK review of Nurofen Express advertising

    The UK Advertising Standards Authority said it was investigating an earlier complaint concerning a Nurofen Express television advertisement alleged to imply that the medicine specifically targeted muscles in the head.

    Source

  3. 2011

    Nurofen Plus pack contamination or substitution incident

    Several Nurofen Plus packs found in London contained Seroquel XR, an antipsychotic medicine. The MHRA issued a safety alert covering three batches and instructed pharmacists to check stock. Reckitt Benckiser said it did not know where the medicines had been switched; sealed packaging was used when the product was re-released.

    Source