No7

No7 is a British beauty brand created by Boots in 1935. It began as a focused collection of eleven skincare products and later broadened its scope to include colour cosmetics. The name has remained associated with Boots while the product range has developed across skincare, anti-ageing care, cosmetics, body care and men's skincare. The brand's first significant expansion came in 1937, when Boots added colour cosmetics to the original skincare range. Over time, No7 underwent eight redesigns, reflecting changes in packaging, product presentation and the way the brand positioned itself within the beauty market. Its identity has generally centred on accessible, science-led or treatment-oriented skincare rather than a narrowly luxury positioning, although the available reference material does not establish a single formal contemporary positioning statement. In 2007, Boots expanded No7 beyond its established skincare and anti-ageing products. The range was extended to include body products, foundations, creams and men's skincare, making No7 a broader personal-care and cosmetics portfolio rather than a specialist anti-ageing line alone. This expansion allowed the brand to address more stages of a consumer's beauty routine while retaining its historic association with skincare. In 2021, Walgreens Boots Alliance, the company that owned the brand, launched No7 as a separate company. The move represented a change in corporate structure and brand management rather than the creation of a new consumer name. No7 continued to be connected to the wider Boots heritage while being managed through a distinct company structure. The brand's products and services are reported to be available in more than 20,000 stores and online across 29 markets worldwide. Its distribution therefore extends well beyond the United Kingdom, although the available reference material does not identify each market, current sales figures, or a complete channel breakdown. No7 remains an active international beauty brand with a portfolio spanning skincare, anti-ageing care, cosmetics, body products and men's skincare.

No7 was created by Boots in the United Kingdom in 1935. Its initial launch comprised eleven skincare products, giving the brand a clear identity based on facial care and anti-ageing products. The name was introduced within the Boots retail environment and developed as part of the company's beauty offering. In 1937, Boots extended No7 into colour cosmetics. This early expansion established a pattern that continued throughout the brand's history: skincare remained central, but the portfolio could also serve wider cosmetic needs. The brand subsequently experienced eight redesigns, indicating repeated changes to its visual presentation and packaging over time. The available reference material does not specify the dates or individual details of each redesign. A larger portfolio expansion took place in 2007. No7 added body products, foundation, creams and men's skincare to its established range. These additions broadened the brand from a primarily facial-skincare identity into a more comprehensive beauty and personal-care proposition. The expansion also gave No7 products a role across multiple consumer routines, including skincare, complexion cosmetics, body care and men's grooming. The brand's corporate structure changed in 2021. Walgreens Boots Alliance, the owner of No7, launched the brand as a separate company. This was an organisational development that gave No7 a distinct corporate platform while preserving its historical relationship with Boots. No7 is described as an international brand whose products and services are available in more than 20,000 stores and online in 29 markets worldwide. The sources provided do not identify the full current product catalogue, individual executives, financial results, or the precise list of markets. On the available evidence, No7 is an active British beauty brand with historic Boots roots and an international distribution footprint.

1. 2021Separate-company structure

   Walgreens Boots Alliance launches No7 as a separate company.

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2. 2007Portfolio expansion

   No7 adds body products, foundation, creams and men's skincare.

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3. 1937Colour cosmetics are added

   The brand expands beyond skincare by adding colour cosmetics.

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4. 1935No7 is launched by Boots

   Boots introduces No7 as a range of eleven skincare products.

   Source

An accessible British beauty brand rooted in skincare and anti-ageing care, with a broader portfolio covering cosmetics, body care and men's skincare.

• Anti-ageing skincareSkincare1935

  Anti-ageing creams and related skincare form the core of No7's historic identity. The range developed from the brand's original skincare assortment and remains its clearest connection to facial-care and age-focused beauty products.

• Skincare and creamsSkincare1935

  No7's general skincare and cream products extend beyond the brand's anti-ageing positioning. They represent the continuing facial-care foundation of the portfolio, although the available source does not provide a complete list of current formulations or product names.

• Colour cosmetics and foundationCosmetics1937

  Colour cosmetics were added to No7 in 1937. Foundation is specifically identified as part of the later expanded range, giving the brand a complexion and makeup offering alongside its skincare products.

• Body productsBody care2007

  Body products became part of the No7 portfolio during the 2007 expansion. This broadened the brand's use from facial skincare to additional personal-care needs.

• Men's skincareMen's grooming2007

  Men's skincare was added during No7's 2007 portfolio expansion. The line extended the brand's customer coverage while remaining within its established skincare expertise.

• 2021Creation of a separate No7 companyStrategy

  Walgreens Boots Alliance owned the No7 brand within its wider business.

  What changed. Walgreens Boots Alliance launched No7 as a separate company.

  Aftermath. No7 gained a distinct corporate structure while remaining owned by Walgreens Boots Alliance.

  Source
• 2007Expansion into broader beauty and personal careProduct launch

  No7 had historically been associated primarily with skincare and anti-ageing products.

  What changed. Boots expanded the range to include body products, foundation, creams and men's skincare.

  Aftermath. The expansion positioned No7 as a broader beauty and personal-care brand rather than only a skincare range.

  Source

• 2021Walgreens Boots Alliance establishes No7 as a separate company

  Walgreens Boots Alliance launched No7 as a separate company while retaining ownership of the brand.

  Other
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• 2021Walgreens Boots Alliance launches No7 as a separate company

  Walgreens Boots Alliance, the owner of No7, launched the brand as a separate company.

  Other
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• 2007No7 broadens its product portfolio

  Boots expanded No7 to include body products, foundation, creams and men's skincare, extending the brand beyond its traditional skincare assortment.

  Product generationProduct launch
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• 2007No7 range broadened to include body care, foundation, and men's skincare

  Boots broadened the No7 portfolio with body products, foundation, creams, and men's skincare.

  Product launchProduct generation
  Source
• 1937No7 expands into colour cosmetics

  Two years after its launch, No7 broadened its range with colour cosmetics in addition to its original skincare products.

  Product launch
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• 1937Boots expands No7 beyond its original skincare range

  No7 was expanded from its initial skincare selection to include colour cosmetics.

  Product generation
  Source
• 1935Boots launches the No7 brand

  Boots introduced No7 as a collection of eleven skincare products, establishing the brand's long-term focus on skincare and anti-ageing care.

  Product launch
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1. No. 7 (brand)