NewBlue

NewBlue is a video-production software company founded in 2006 in San Diego, California. Its business developed around software for the post-production video industry, particularly plug-ins that add effects, transitions, titles, and related creative tools to host applications used by consumer and professional editors. Rather than operating primarily as a stand-alone editing platform, NewBlue built much of its presence through integration with established non-linear editing systems. Its software has been licensed or made available for use with Avid Media Composer, Grass Valley EDIUS, Sony VEGAS, MAGIX Movie Edit Pro, Corel VideoStudio, Pinnacle Studio, CyberLink PowerDirector, and Wondershare Filmora. The company’s early focus was post-production, where editors use plug-ins and effects inside a broader editing workflow. This positioning allowed NewBlue to serve different levels of the market, from consumer editing applications to professional production environments. Its portfolio included titling and visual-effects products as well as broader collections of tools for editors. Titler Pro and TotalFX represent this post-production orientation: one centered on title creation and the other on a wider set of titles, effects, and editing enhancements. NewBlue expanded into live video production in 2016 after encouragement from a major manufacturer of live-production switchers. That move broadened the company’s role from supplying post-production plug-ins to supporting real-time broadcast and streaming workflows. The launch of Titler Live in 2016 established a live-graphics offering intended for on-air titles and other data-driven or event-oriented graphics. The product has been used across broadcast, education, sports, houses of worship, corporate communications, and government applications. NewBlue also licensed live-production technology to organizations including Telestream, PrestoSports, and Broadcast Pix. The company’s live-production portfolio includes Titler Live, Fusion 2, and VividCast. Titler Live provides graphics for live video productions, while Fusion 2 is a short-depth 1U rackmount chassis designed to run Titler Live Broadcast. VividCast is positioned as an all-in-one live video streaming application. Together, these offerings reflect a move toward integrated production systems that combine graphics, switching, streaming, and live content workflows rather than limiting the company to isolated editing effects. NewBlue has reported a portfolio of more than ten patented technologies spanning cloud video production, data-driven graphics, live and post-production graphics, real-time graphics rendering, and live-to-post workflows. In July 2021, it used the Blackmagic Design software development kit to connect its graphics software with Blackmagic Design ATEM systems. The integration combined ATEM live switching with NewBlue graphics, extending the company’s software into a broader live-production workflow. NewBlue’s overall positioning is therefore that of a specialist developer of interoperable video graphics and production technology, serving both editors and organizations that create live or streamed programming.

NewBlue was established in 2006 in San Diego, California, with a focus on software for video post-production. Its initial products were designed to operate inside consumer and professional video-editing host applications. The company concentrated on effects, transitions, titles, and related plug-in technologies, allowing editors to extend the capabilities of software they already used rather than requiring them to replace their primary editing systems. This integration-led approach connected NewBlue with a broad range of editing platforms. Its software was licensed for use with Avid Media Composer, Grass Valley EDIUS, Sony VEGAS, MAGIX Movie Edit Pro, Corel VideoStudio, Pinnacle Studio, CyberLink PowerDirector, and Wondershare Filmora. The range of host applications indicates that NewBlue addressed both professional post-production and consumer-oriented editing markets. Titler Pro became associated with title creation for editors, while TotalFX provided a broader collection of titling, effects, and editing tools. In 2016, NewBlue broadened its business into live video production. The change followed urging from a leading manufacturer of live-production switchers. NewBlue launched Titler Live that year, bringing its graphics expertise into real-time production environments. Live graphics can be used for lower thirds, titles, event information, sports data, and other on-air material, making the product relevant beyond conventional post-production. According to the available reference material, Titler Live has been used by broadcast, education, sports, house-of-worship, corporate, and government customers. The live-production expansion also led to licensing relationships with Telestream, PrestoSports, and Broadcast Pix. These relationships placed NewBlue technology within wider production and streaming ecosystems. The company subsequently developed or offered additional live-oriented products, including Fusion 2, a short-depth 1U rackmount chassis that runs Titler Live Broadcast, and VividCast, an all-in-one live video streaming product. NewBlue’s technology portfolio has included more than ten patented technologies. The stated areas of development include cloud video production, data-driven graphics, live and post-production graphics, real-time graphics rendering, and live-to-post video production. These areas connect the company’s original post-production expertise with its later live-production work, particularly where graphics must be rendered in real time or reused after an event. In July 2021, NewBlue used the Blackmagic Design SDK to integrate its graphics software with Blackmagic Design ATEM systems. The combination brought together ATEM live switching and NewBlue on-air graphics, representing a further step toward unified production workflows. The available material does not establish a later ownership change, public listing, headquarters move, or definitive corporate status. NewBlue is best characterized from the available evidence as a specialist video-production technology brand spanning editing plug-ins, titling, live graphics, streaming, and related production infrastructure.

1. 2021ATEM and NewBlue graphics integration

   NewBlue uses the Blackmagic Design SDK to combine ATEM live switching with NewBlue graphics software for on-air production.

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2. 2016Entry into live video production

   NewBlue expands beyond post-production plug-ins and launches Titler Live for live video production after encouragement from a leading live-switcher manufacturer.

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3. 2006NewBlue is founded in San Diego

   NewBlue is established in San Diego, California, to develop software for the video post-production industry.

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A specialist provider of integrated graphics, titling, effects, and live-production software for post-production editors, broadcasters, streamers, and organizational video teams.

• Titler LiveLive-production graphics software2016

  Titler Live is NewBlue’s live-graphics software for creating and presenting titles and other on-air visual elements during real-time video productions. It is associated with broadcast, education, sports, houses of worship, corporate communications, and government use cases. The product represents NewBlue’s transition from post-production plug-ins into live production and streaming workflows.

• Fusion 2Live-production hardware and software system

  Fusion 2 is a short-depth 1U rackmount chassis designed to run Titler Live Broadcast. It packages the live-graphics software in a form intended for production environments where rack-mounted equipment and dedicated on-site infrastructure are preferred.

• VividCastLive streaming software

  VividCast is described as an all-in-one live video streaming software product. It extends NewBlue’s offering beyond graphics and titling into broader live-content creation and distribution workflows.

• TotalFXVideo-editing plug-in suite

  TotalFX is a collection of titling, tools, and effects plug-ins for video editing. It reflects NewBlue’s original post-production focus and is intended to add creative and workflow capabilities to compatible host editing applications.

• Titler ProVideo titling software

  Titler Pro is titling software for video editors. It provides NewBlue’s post-production-oriented title-creation capability within supported editing workflows and complements the company’s later live-titling product family.

• 2021Integration with Blackmagic Design ATEMProduct launch

  Live producers often need switching and graphics in the same production workflow.

  What changed. NewBlue used the Blackmagic Design SDK to connect its graphics software with ATEM systems.

  Aftermath. The integration combined ATEM live switching with NewBlue on-air graphics capabilities.

  Source
• 2016Expansion from post-production into live productionStrategy

  NewBlue had established its business around effects, transitions, and titling plug-ins for video-editing applications. A leading live-production switcher manufacturer encouraged the company to address live video production.

  What changed. NewBlue entered the live-production market and launched Titler Live for real-time graphics workflows.

  Aftermath. The move broadened NewBlue’s customer and partner scope to include broadcast, education, sports, houses of worship, corporate, and government users, as well as licensing relationships with Telestream, PrestoSports, and Broadcast Pix.

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• 2021NewBlue integrates its graphics software with Blackmagic Design ATEM systems

  NewBlue used the Blackmagic Design SDK to combine ATEM live switching with NewBlue graphics software, providing an integrated workflow for on-air graphics and live production.

  Product launch
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• 2016NewBlue expands into live video production with Titler Live

  After encouragement from a leading live-production switcher manufacturer, NewBlue entered the live-production segment and launched Titler Live for broadcast and other real-time video environments.

  Product launch
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1. NewBlue