Nedjeljni Jutarnji
Nedjeljni Jutarnji is the Sunday edition of Croatia's Jutarnji list, combining current affairs with urban-tabloid, cultural, lifestyle and investigative coverage.
Last updated August 31, 2026
Overview
Nedjeljni Jutarnji is the Sunday edition of Jutarnji list, one of Croatia's prominent daily newspapers. Launched in 2003 by Tomislav Wruss, it was created within the established Croatian tradition of Sunday newspapers, while adopting a more assertive, conversational and entertainment-oriented editorial voice than the weekday paper. Its name means “Sunday Jutarnji,” linking the title directly to its parent newspaper while distinguishing it as a separate weekend product. The edition focuses on a broad mix of politics, society, culture, urban life, style, human-interest reporting and commentary. Compared with the daily Jutarnji list, it generally carries fewer conventional political stories and gives greater space to narrative features, popular subjects and urban-tabloid treatments. That populist tone has coexisted with more serious journalism: the paper has used its Sunday prominence to publish investigative series, debate-oriented essays and reporting on matters of public accountability. A visual redesign introduced from June 2010 expanded the edition to approximately 90 pages. The stated ambition was to bring its scale and editorial breadth closer to major Sunday newspapers in the United Kingdom and United States. The redesign was accompanied by a larger group of columnists and contributors, including literary critic and essayist Igor Mandić, web entrepreneur Nenad Bakić, actress and screenwriter Jelena Veljača, Forbes Croatia editor-in-chief Viktor Vresnik and food writer René Bakalović. Their participation broadened the title's range beyond breaking news and helped position it as a substantial weekend read rather than simply a Sunday reprint of the daily newspaper. Nedjeljni Jutarnji also introduced Dobra Hrana, a weekly food supplement devoted to recipes, cooking advice, restaurants and dining culture. The supplement added a practical and lifestyle-oriented component to the paper's core editorial mix and reinforced its appeal to readers seeking weekend features as well as news. The edition has been associated with several high-profile public-interest stories. In September 2010 it began an investigative series about weaknesses in Croatia's meat-industry inspection and border-control systems. The reporting attracted criticism from government officials and industry representatives, but continued publication was followed by a government hotline and further investigations. In October 2010 the paper examined Croatia's shadow economy, a subject that received broad public attention and was subsequently linked in the reference material to legal and policy responses. On January 3, 2010, it reported at an early stage on Fimi-Media, a company later connected to a major Croatian political-corruption case. On March 2, 2011, it published a cover story concerning alleged corruption involving representatives from Slovenia, Romania and Austria in the European Parliament. The title's significance rests on the combination of a recognizable daily-newspaper house brand, a distinct Sunday format and an editorial model that mixes popular journalism with investigations and public-interest campaigning. Circulation and ownership details are not established in the supplied reference material, although the material states that the edition had recently increased its paid circulation and was outselling the daily edition of Jutarnji list at the time described. Current operational, ownership and circulation information should be verified separately.
History
Nedjeljni Jutarnji was introduced in 2003 by Tomislav Wruss as the Sunday edition of Jutarnji list. Its creation continued a longstanding Croatian publishing tradition in which Sunday newspapers developed a broader, more feature-driven identity than weekday editions. Rather than functioning only as a weekly compilation of daily news, Nedjeljni Jutarnji was designed as a distinct editorial product with its own tone, contributors and subject mix. From its launch, the title differentiated itself from the daily edition through a more populist and entertaining approach. It devoted relatively less space to routine political coverage and more to urban life, human-interest stories, culture, style and provocative feature writing. The tone was described as brasher and less restrained than that of the daily paper. At the same time, the edition retained a capacity for serious debate and investigative journalism, allowing it to move between popular newspaper storytelling and public-interest reporting. A major redesign began in June 2010. The edition was expanded to roughly 90 pages, reflecting an effort to compete with the size and range of leading Sunday newspapers in Britain and the United States. The redesign added or highlighted a wider roster of columnists, including Igor Mandić, Nenad Bakić, Jelena Veljača, Viktor Vresnik and René Bakalović. This gave the newspaper a more magazine-like character, with stronger contributions from literary criticism, entrepreneurship, entertainment, media and food culture. The same period saw the launch of Dobra Hrana, a ten-page weekly food supplement. Its subject matter included cooking advice and dining culture, complementing the main edition's lifestyle coverage and expanding the product's usefulness for weekend readers. Nedjeljni Jutarnji's public profile was also shaped by its investigations. In September 2010, it published a sequence of reports on alleged systemic shortcomings in Croatian meat inspections and border controls. Officials and industry leaders criticized the coverage, but the newspaper continued the series; the subsequent governmental response included a hotline and further investigations. In October 2010, a feature on the shadow economy addressed an issue estimated in the supplied material to represent a substantial share of Croatia's economy and was widely cited in public discussion. The newspaper also reported on Fimi-Media in January 2010, before the company became associated with a major corruption case, and published a March 2011 cover story about alleged corruption involving European Parliament representatives from several countries. The supplied material reports that paid circulation had been rising around the period of the redesign and that Nedjeljni Jutarnji temporarily outsold the daily Jutarnji list. No independently verified current circulation, ownership, executive or financial information is provided here. The title is best understood as a branded Sunday newspaper product within the Jutarnji list publishing house, combining popular weekend reading with cultural commentary and investigative reporting.
- 2011European Parliament corruption cover story
The March 2 edition published a cover investigation concerning alleged corruption involving representatives from three European countries.
- 2010Visual redesign and expansion
A redesign beginning in June expanded the paper to approximately 90 pages and broadened its contributor roster.
- 2010Launch of Dobra Hrana
The title added a weekly food supplement covering cooking and dining culture.
- 2010Meat-industry investigation
A series investigated alleged failures in Croatia's meat inspection and border-control systems.
- 2003Launch of Nedjeljni Jutarnji
Tomislav Wruss founded the Sunday edition as a distinct weekend product of Jutarnji list.
Products and positioning
A substantial Croatian Sunday newspaper positioned between mainstream current-affairs journalism, urban tabloid storytelling, culture and lifestyle publishing, with an additional investigative and public-interest role.
Nedjeljni JutarnjiSunday newspaper2003
The core Sunday print edition of Jutarnji list. It combines current affairs with culture, politics, urban life, style, human-interest reporting, commentary and investigative features. Its editorial voice is more populist and entertainment-oriented than the weekday newspaper, while retaining space for serious debate and public-interest journalism.
Dobra HranaFood supplement2010
A weekly food supplement introduced as part of Nedjeljni Jutarnji's expanded Sunday offering. The supplement covers cooking tips, recipes and dining culture, adding a practical lifestyle component to the newspaper.
Flagship businesses
- Nedjeljni Jutarnji Sunday edition
- Dobra Hrana weekly food supplement
- Investigative and public-interest features
- Culture, lifestyle and urban affairs coverage
Brand decisions
- 2010Expand the Sunday edition into a large-format weekend readStrategy
The title sought to distinguish itself from the daily Jutarnji list and compete with the breadth of major Sunday newspapers in Britain and the United States.
What changed. Beginning in June, it underwent a visual redesign, expanded to about 90 pages and added numerous columnists and contributors.
Aftermath. The reference material describes a broader editorial product and reports rising paid circulation during the period, including sales exceeding those of the daily edition.
- 2010Introduce Dobra HranaProduct launch
The expanded Sunday format created room for additional specialist lifestyle content.
What changed. Nedjeljni Jutarnji launched a ten-page weekly food supplement focused on cooking and dining culture.
Aftermath. The supplement strengthened the newspaper's food, lifestyle and weekend-service proposition.
Controversies
- 2011European Parliament corruption allegationsControversy
The newspaper published a cover story about alleged corruption involving Slovenian, Romanian and Austrian representatives in the European Parliament. The supplied reference does not provide details of legal outcomes.
- 2010Fimi-Media corruption affair coverageControversy
Nedjeljni Jutarnji published an early report on Fimi-Media, a company later linked to a major Croatian political-corruption case and the prosecution of former prime minister Ivo Sanader. The newspaper was reporting on the affair rather than being identified as a party to it.
Recent events
- 2010Nedjeljni Jutarnji launches investigation into Croatia's meat industry
The newspaper began a series examining alleged failures in meat-industry inspections and border controls. The reporting drew criticism from government and industry figures and was followed by a government hotline and additional investigations.
Other - 2010Coverage of Croatia's shadow economy
An October feature examined the scale and operation of Croatia's shadow economy. The story received wide attention and was associated in the reference material with subsequent legal efforts to address the issue.
RegulationOther
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/nedjeljni-jutarnji · Editorial policy · How profiles are compiled