MTX Audio
An American audio brand best known for high-output car-audio subwoofers, amplifiers, and related sound systems.
Last updated August 22, 2026
Overview
MTX Audio is an American consumer-audio brand headquartered in Phoenix, Arizona, and owned by Mitek Corporation. Its principal reputation is in automotive audio, particularly subwoofers, subwoofer amplifiers, speakers, and complete systems designed to deliver high sound pressure and pronounced low-frequency performance. The brand also has product activity across marine audio, ATV and UTV audio, home audio, portable audio, and live-sound applications. The MTX name emerged from the Matrecs business in 1979 after Loyd Ivey, then associated with American Acoustic Labs, acquired the Matrecs name and repositioned it under the Mitek organization. This transition established the MTX identity as part of a broader audio-focused corporate structure. The brand’s later development was closely connected with Mitek’s expansion into several related audio companies and product categories. A significant technical milestone came in 1984, when MTX created what its historical references describe as the first mobile-audio enclosure. The development reflected a broader shift in automotive sound from individual speakers and basic head-unit upgrades toward integrated, purpose-built systems. Enclosures, powerful amplifiers, and specialized subwoofers became central to MTX’s market identity. In 1991, MTX acquired Soundcraftsmen, a California audio-equipment manufacturer based in Santa Ana. The acquired business was operated for a period under the MTX Soundcraftsmen name before that designation was discontinued in 1999. The transaction expanded MTX’s relationship with the wider home and component-audio market while preserving the brand’s strongest association with loudspeaker and amplifier products. MTX’s product portfolio includes car-audio speakers, subwoofers, amplifiers, marine systems, powersports audio, home-audio equipment, and portable products. The JackHammer range is particularly associated with very large subwoofers; the JackHammer 24 is described in reference material as a 24-inch-square consumer subwoofer and one of the largest products of its type available to consumers. The Thunder family is another prominent MTX line, associated with subwoofers, speakers, and amplification. The brand operates within Mitek’s wider network of audio businesses and manufacturing facilities. Reference material identifies MTX alongside brands such as Coustic, Xtant, StreetWires, and Atlas IED. John Ivey is identified as chairman and chief executive of Mitek and as a senior executive connected with MTX. Mitek’s operations include facilities in several U.S. states and international markets, although the available reference material does not provide a current brand-specific revenue figure, ownership percentage, or detailed retail footprint. MTX is positioned toward enthusiasts and professional or semi-professional installers who value output, bass performance, durability, and system-building flexibility. Its strongest differentiation is not minimalist consumer electronics or mainstream smart-home integration, but rather high-performance audio hardware for vehicles, boats, powersports vehicles, and other environments where robust amplification and powerful low-frequency reproduction are important.
History
MTX Audio’s documented history begins with the Matrecs name and its integration into the Mitek corporate structure. In 1979, Loyd Ivey, who was associated with American Acoustic Labs, acquired the Matrecs name and changed the business identity to MTX. The new name was used under Ivey’s parent company, Mitek, establishing the foundation for the MTX Audio brand. The company developed a strong specialization in mobile and automotive sound. In 1984, MTX created an early mobile-audio enclosure described by reference material as the first of its kind. This product-development milestone was important because enclosed speaker and subwoofer systems made it easier to install higher-output audio equipment in vehicles while controlling acoustic performance and protecting components. Enclosure design subsequently became a central part of the brand’s car-audio proposition. MTX expanded beyond automotive applications during the 1990s. In 1991, it acquired Soundcraftsmen, a defunct audio-equipment manufacturer located in Santa Ana, California. The acquired operations were used under the name MTX Soundcraftsmen until 1999. This period connected MTX with a wider range of component and home-audio activities, although the brand continued to be most strongly recognized for car audio and bass-oriented products. Over time, MTX developed product families covering car speakers, subwoofers, amplifiers, marine audio, home audio, portable audio, and live sound. Its product strategy has generally emphasized power handling, output, and installation-oriented system design. The JackHammer range illustrates that approach: the JackHammer 24 is described as a 24-inch-square subwoofer and as one of the largest consumer-market subwoofers available. The Thunder line is another significant MTX family associated with speakers, subwoofers, and amplifiers. MTX is part of Mitek, a larger group with several audio-related companies and brands. Reference material places MTX alongside Coustic, Xtant, StreetWires, Mitek, and Atlas IED in an international brand portfolio. Mitek’s operations include plants in multiple U.S. states and facilities or markets outside the United States. The available material identifies Phoenix, Arizona, as MTX Audio’s headquarters and states that the wider organization employs more than 750 people, but it does not establish a current employee count for MTX alone. John Ivey is identified as chairman and chief executive officer of Mitek and as the executive leading the wider organization connected with MTX. The brand remains active and continues to present products for automotive, marine, powersports, home, portable, and related audio uses. Publicly available reference material does not provide enough information to establish a complete chronology of every product generation, retail partnership, campaign, executive appointment, or current manufacturing arrangement. Accordingly, the documented history is strongest for MTX’s naming transition, enclosure development, Soundcraftsmen acquisition, and subsequent diversification across audio categories.
- 1999MTX Soundcraftsmen designation ends
The MTX Soundcraftsmen name was discontinued after the post-acquisition operating period.
- 1991Soundcraftsmen acquired
MTX acquired Soundcraftsmen, a Santa Ana, California audio-equipment manufacturer, and operated it for a period as MTX Soundcraftsmen.
- 1984Mobile-audio enclosure developed
MTX created an early mobile-audio enclosure, a development that supported more integrated and higher-output vehicle sound systems.
- 1979The MTX name is established
Loyd Ivey acquired the Matrecs name and changed it to MTX under the Mitek organization, creating the foundation of the MTX Audio brand.
Products and positioning
Performance-oriented audio for automotive, marine, powersports, home, and portable applications, with particular emphasis on powerful bass, high output, purpose-built enclosures, and durable system components.
MTX JackHammerCar-audio subwoofers
The JackHammer family represents MTX’s high-output subwoofer strategy. It is associated with unusually large drivers and systems designed for powerful low-frequency reproduction in vehicle applications. The JackHammer 24 is described as a 24-inch-square consumer subwoofer and as one of the largest consumer-market subwoofers available. The range is aimed at enthusiasts and installations where bass impact and visual scale are central to the system.
MTX ThunderCar-audio speakers, subwoofers, and amplifiers
Thunder is one of MTX Audio’s best-known product families. It covers components used in vehicle sound systems, including speakers, subwoofers, and amplification. The line reflects the brand’s performance-oriented positioning, combining system-building flexibility with an emphasis on output and bass response. Specific models and generations have varied over time, and the available reference material does not establish a complete product chronology.
MTX Marine AudioMarine audio
MTX’s marine-audio products extend the brand’s speaker and amplification expertise to boats and other marine environments. The category is intended for installations that require robust sound equipment outside the passenger compartment of a conventional vehicle. Available reference material confirms the category but does not provide a complete list of current models or technical specifications.
MTX ATV and UTV AudioPowersports audio
MTX produces audio equipment for all-terrain vehicles and utility-terrain vehicles. These systems broaden the brand’s vehicle-audio presence into powersports applications, where compact installation, durability, and strong output are important. The available sources identify the category but do not document the full model range or individual launch dates.
MTX Home AudioHome audio
MTX has also manufactured home-audio products, reflecting the company’s broader consumer-audio scope beyond vehicles. This area has included loudspeaker and related sound equipment, although the available reference material does not specify a complete current lineup, individual flagship models, or detailed distribution history.
Flagship businesses
- MTX JackHammer
- MTX Thunder
Brand decisions
- 1991Acquire SoundcraftsmenM&A
MTX expanded its audio activities through the acquisition of Soundcraftsmen, a defunct manufacturer based in Santa Ana, California.
What changed. The acquired business was operated for a period under the MTX Soundcraftsmen name.
Aftermath. The MTX Soundcraftsmen designation remained in use until 1999, after which the business was no longer presented under that name.
- 1979Rebrand Matrecs as MTXStrategy
The Matrecs name was acquired by Loyd Ivey in the context of his American Acoustic Labs and Mitek business activities.
What changed. The name was changed to MTX and placed under the Mitek organization, establishing the brand used for subsequent audio products.
Aftermath. MTX developed into a broader audio brand, with its strongest market identity forming around car-audio speakers, subwoofers, and amplifiers.
Leadership
| Name | Title | Tenure |
|---|---|---|
| John Ivey | Chairman and Chief Executive Officer of Mitek; senior executive associated with MTX Audio | — |
| Loyd Ivey | Owner associated with the acquisition and establishment of the MTX identityformer | — |
Sources
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