Morgengold
Morgengold is a bakery delivery service that delivers fresh baked goods to households in Germany and Austria.
Last updated September 2, 2026
Overview
Morgengold is a franchise system that delivers fresh baked goods directly to customers' doors. Founded in 1979, it has been franchising since 1991. With over 100 franchise operations in Germany and Austria, it delivers about one million rolls, croissants, breads and other baked goods weekly to over 150,000 households, making it Europe's largest bakery delivery service. All baked goods are freshly baked daily by selected artisan bakeries in the respective region.
History
Morgengold was founded in 1979. Franchising started in 1991. In 2021, the company celebrated 30 years of the Morgengold franchise system. In 2020, a new shareholder structure was established with Michael Auer as the third managing director.
Products and positioning
Brötchen
Freshly baked rolls delivered to households.
Brot
Freshly baked bread delivered to households.
Croissants
Freshly baked croissants delivered to households.
Süße Stückchen
Sweet pastries delivered to households.
Saisonale Backwaren
Seasonal baked goods delivered to households.
Sources
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