Miles & More

Miles & More is the loyalty and frequent-flyer program associated with Lufthansa Group and several other airline and commercial partners. Established in 1993, it enables members to collect miles and other qualifying credits through eligible flights, hotel stays, car rentals, retail purchases, financial products, and additional partner transactions. Members can use award miles for flights, upgrades, hotel accommodation, rental cars, merchandise, experiences, and other rewards, subject to the terms of the relevant offer and availability. The program developed from Lufthansa's customer-retention strategy and became an important component of the commercial relationship between Lufthansa Group airlines and their most frequent travelers. Its airline network has included Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, Eurowings, Discover Airlines, LOT Polish Airlines, Croatia Airlines, and other participating carriers, although eligibility and earning rules differ by airline, route, fare class, booking channel, and membership tier. Miles & More members may also earn or redeem in connection with selected Star Alliance carriers and non-airline partners. The program distinguishes between award miles, which are generally used for rewards, and status-related credits used to determine elite recognition. Its status structure has included tiers such as Frequent Traveller, Senator, and HON Circle, with benefits that can include priority services, lounge access, additional baggage allowances, preferential airport handling, and enhanced earning or redemption privileges. Exact qualification rules and benefits have changed over time as Lufthansa Group has adjusted its loyalty proposition and attempted to make qualification more closely reflect the value and frequency of a member's travel. Beyond air travel, Miles & More operates as a broader coalition loyalty platform. The Miles & More credit-card business in selected markets allows cardholders to collect miles from eligible spending, while participating hotels, mobility companies, retailers, banks, and other commercial partners use the program to attract and retain customers. The program also sells award tickets and other benefits through its digital channels and, in some markets, through co-branded or partner products. Miles & More is primarily positioned around the Lufthansa Group travel ecosystem, but its value proposition extends beyond a single airline because of its partner relationships and redemption catalogue. It serves both individual leisure travelers and high-frequency business travelers. Its customer proposition depends on network breadth, award availability, status benefits, partner utility, and the perceived stability of mileage values and qualification rules. The program is managed by Miles & More GmbH, based in Neu-Isenburg, Germany, within the Lufthansa Group. It remains active and is marketed across Germany, other European countries, and selected markets worldwide.

Miles & More was introduced in 1993 by Lufthansa as a structured frequent-flyer program for rewarding customer loyalty. Its initial role was to encourage repeat travel with Lufthansa by allowing eligible passengers to accumulate miles and exchange them for travel-related rewards. The program later expanded beyond Lufthansa flights as the airline developed broader commercial and alliance relationships. A major stage in its development was the addition of participating airlines and non-airline partners. Through airline relationships, including the Star Alliance network and other Lufthansa Group carriers, members gained more opportunities to earn and redeem miles across a wider range of routes. Hotel groups, car-rental companies, retailers, banks, and other partners subsequently gave the program a coalition-loyalty dimension rather than limiting it to an airline reward scheme. The program's economics and customer proposition have historically relied on several distinct mechanisms. Airlines and commercial partners can use miles as an incentive for customer acquisition and retention, while members receive a currency that can be accumulated through different types of travel and spending. Miles & More has therefore offered both award miles for redemption and separate forms of recognition for customers who meet travel or activity thresholds. Elite tiers have been designed to provide differentiated treatment at airports and during travel, including lounge access, priority handling, baggage benefits, and other service privileges. As Lufthansa Group's airline portfolio changed, Miles & More became associated with a number of carriers beyond Lufthansa itself. The applicable earning, redemption, and status rules have not been identical across all participating airlines. They may vary according to carrier, fare class, route, ticketing airline, booking method, and the member's status. This complexity reflects the operational and commercial differences among the program's airline and partner relationships. Miles & More also expanded into financial services and everyday spending. In selected countries, co-branded credit cards and related payment products allow members to earn miles on qualifying purchases. The program's partner catalogue has provided additional ways to accumulate or spend miles outside the airport, supporting more regular engagement between travel occasions. Digital account management, online reward booking, and partner offers have become important parts of the customer experience. The program has periodically revised its mileage, status, and reward rules. Such changes are a normal feature of airline loyalty programs, which must balance customer expectations, partner economics, award-seat capacity, and the commercial cost of elite benefits. Miles & More's status architecture has included Frequent Traveller, Senator, and HON Circle levels, with the precise qualification framework and benefits changing over time. Today, Miles & More remains the principal loyalty platform connected with Lufthansa Group. It combines frequent-flyer functions with a broader partner ecosystem and serves customers in Germany, Europe, and international markets. Its continuing relevance depends on the size of the Lufthansa Group network, access to partner airlines and merchants, the attractiveness of its rewards, and the perceived value of its status benefits. Miles & More GmbH operates the program from Neu-Isenburg, Germany, as part of Lufthansa Group.

• 1993

  Miles & More is launched

  [1]Miles & More official websitemiles-and-more.com

  Lufthansa introduces Miles & More as its frequent-flyer program, allowing eligible customers to accumulate miles and redeem travel-related rewards.

A travel-centered coalition loyalty program anchored in the Lufthansa Group network and extended through airline, financial, hospitality, mobility, retail, and other commercial partners.

• Loyalty program · 1993

  Frequent-flyer membership

  The core Miles & More membership lets customers earn miles through eligible flights and participating commercial partners. Account features, earning rates, redemption options, and qualification requirements depend on the transaction, airline, fare, market, and applicable program terms.

• Loyalty currency · 1993

  Award miles

  Award miles are the program's principal redemption currency. Members may use them for eligible flight awards, upgrades, hotel and car-rental rewards, merchandise, experiences, and other partner benefits, subject to availability, fees, restrictions, and the conditions of each offer.

• Travel recognition

  Status tiers

  Miles & More provides differentiated recognition for frequent travelers through status levels that have included Frequent Traveller, Senator, and HON Circle. Benefits can include lounge access, priority airport services, extra baggage allowances, and other travel privileges, with qualification rules and benefits subject to change.

• Co-branded financial product

  Miles & More credit cards

  In selected markets, Miles & More credit cards allow eligible cardholders to collect miles from qualifying payment-card spending. Product issuer, fees, earning rates, insurance features, and other terms vary by country and card product.

• Coalition loyalty services

  Partner rewards

  The program extends beyond air travel through participating hotels, car-rental providers, retailers, banks, mobility companies, and other partners. These relationships create additional earning and redemption opportunities, although availability and terms differ by market.

1. 1Miles & More official websitemiles-and-more.com