Mao Geping

Mao Geping is a Chinese beauty brand named for makeup artist Mao Geping and operated by Mao Geping Cosmetics Co., Ltd. The company was founded in Hangzhou in July 2000 by Mao Geping, who serves as its chairman and brand founder. The company describes its ambition as building a high-end Chinese beauty brand group and says its mission is to help people reach their own sense of beauty. Its registered location and management headquarters are in Qianjiang New City, Shangcheng District, Hangzhou. The brand’s identity is closely associated with an approach to makeup that uses light, shade and color to shape facial contours and skin appearance. The company says Mao Geping drew on Chinese ink painting, Western drawing and decades of makeup experience to develop this method and its associated light-and-shadow aesthetic. Its product range includes color cosmetics, skincare and makeup tools. The company says it works with laboratories in Italy and Switzerland on product research and development; the supplied material does not identify specific products or formulations. Mao Geping Cosmetics also operates the LOVE KEEPS 至爱·终生 beauty brand and Mao Geping beauty education. These are related company activities, not names for the Mao Geping brand itself. The company says the Mao Geping brand combines product development with Chinese traditional culture, and that it has released five seasons of the Palace Museum cultural-creative collaboration series 气蕴东方. Its brand activity also includes makeup and beauty-service work connected with major sporting and cultural events, including the Beijing 2008 Olympic Games, the Hangzhou Asian Games and Team China. The company reports a substantial retail and digital presence in China. Its official profile describes a network of counters in department stores and says the brand has entered major Chinese e-commerce platforms including Tmall, Douyin and JD.com since 2019. The homepage reports presence in more than 120 key cities and more than 410 high-end department stores. In October 2025, the brand opened its first Hong Kong counter at Harbour City, following the opening of its first flagship store in Hangzhou earlier that year. The company presents Hong Kong as a step in its international expansion, but the supplied evidence does not establish a broader overseas retail footprint. Mao Geping Cosmetics listed on the Hong Kong Stock Exchange main board in December 2024. Mao Geping remains the company’s chairman and founder. The company’s official site identifies the brand as a high-end Chinese beauty offering with an emphasis on professional makeup artistry, an aesthetic rooted in Chinese culture, and retail and service experiences. The evidence describes the brand’s current positioning and milestones but does not provide a full investor-verified ownership breakdown, ticker, or named executive roster beyond the individuals identified in this dossier.

Mao Geping Cosmetics Co., Ltd., the company behind the Mao Geping beauty brand, was established in Hangzhou in July 2000 by makeup artist Mao Geping. The company’s official history records two early developments that same year: the opening of its first Mao Geping beauty education school and the creation of the company. In June 2003, the first Mao Geping beauty image counter opened in Shanghai. By December 2007, a single Mao Geping counter at Intime Department Store had exceeded RMB 10 million in annual sales, according to the company’s history page; this is a company-reported historical milestone. The company expanded its brand family in January 2008 with the establishment of LOVE KEEPS 至爱·终生, another beauty brand in its portfolio. That year, Mao Geping makeup teams supported the opening and closing ceremonies of the Beijing Olympic Games. The company says the work included makeup and styling support for more than 10,000 performers. It subsequently provided makeup and styling support for the female-soldier formation at the 2009 National Day military parade and makeup for a 2010 Shanghai World Expo promotional film. In 2014, it supported makeup and styling for some cultural-exchange performances held during the APEC summit. A major thread in the brand’s development has been the combination of its makeup aesthetic with Chinese cultural references. In December 2018, Mao Geping Cosmetics formally reached a cultural-creative project cooperation agreement with the Palace Museum. The first 气蕴东方 collaboration collection launched in January 2019, followed by further seasons in December 2019, November 2020 and October 2021. The company describes the collection as a collaboration with Palace Museum cultural-creative projects and says five seasons have been released. The supplied chronology specifically dates four launches; it does not identify the fifth season’s launch date. The brand also developed sports-related products and professional services. In July 2021, it became an official color cosmetics and makeup-service supplier for the Hangzhou 19th Asian Games. In May 2022, it became an official sponsor of China’s national artistic swimming team. The company says it designed competition makeup and developed professional waterproof products for the team. In August 2022, it released the 气蕴东方·亚运礼献 licensed product series with the Hangzhou Asian Games. In September 2023, Mao Geping Beauty signed with Team China to become the Chinese national team’s official beauty-service supplier. The company was selected as a Hangzhou headquarters enterprise in August 2023. In 2024, the company continued these event-linked activities and reached a capital-markets milestone. The 盛彩之光 product series created with Team China was released in June. In July, Mao Geping Beauty took part in the China House at the Paris Olympic Games, where the company says it set up a dedicated display and image-design makeup station and a separate makeup station at the Chinese team’s accommodation. On 10 December 2024, Mao Geping Cosmetics listed on the main board of the Hong Kong Stock Exchange. The company reported its first post-listing financial results in March 2025. In May, the brand opened its first flagship store in Hangzhou. In October, it opened its first Hong Kong counter at Harbour City, which the company presents as part of its international expansion. Its official homepage reports presence in more than 120 key Chinese cities and more than 410 high-end department stores. The company also describes a growing online business, with the brand entering Tmall, Douyin and JD.com from 2019 onward. Its stated ambition is to build a Chinese high-end beauty group by 2035 and to bring its interpretation of Eastern beauty to a wider audience.

1. Mao Geping Cosmetics Co., Ltd. was established in Hangzhou; the first Mao Geping beauty education school also opened that year.
2. The first Mao Geping beauty image counter opened in Shanghai.
3. A Mao Geping counter at Intime Department Store exceeded RMB 10 million in annual sales, according to the company.
4. The LOVE KEEPS 至爱·终生 brand was established.
5. Mao Geping makeup teams supported makeup and styling for the Beijing Olympic Games opening and closing ceremonies.
6. The brand supported makeup and styling for the female-soldier formation at the National Day military parade.
7. The brand provided makeup and styling for a Shanghai World Expo promotional film.
8. The brand supported some cultural-exchange performances during the APEC summit.
9. Mao Geping Cosmetics reached a cultural-creative project cooperation agreement with the Palace Museum.
10. The first 气蕴东方 Palace Museum collaboration collection was released.
11. The second 气蕴东方 Palace Museum collaboration collection was released.
12. The third 气蕴东方 Palace Museum collaboration collection was released.
13. Mao Geping Beauty became an official color cosmetics and makeup-service supplier for the Hangzhou 19th Asian Games.
14. The fourth 气蕴东方 Palace Museum collaboration collection was released.
15. Mao Geping Beauty became an official sponsor of China’s national artistic swimming team.
16. The 气蕴东方·亚运礼献 licensed product series was released with the Hangzhou Asian Games.
17. Mao Geping Cosmetics was selected as a Hangzhou headquarters enterprise.
18. Mao Geping Beauty signed with Team China as its official beauty-service supplier.
19. The 盛彩之光 series created with Team China was released.
20. Mao Geping Beauty took part in the China House project at the Paris Olympic Games.
21. Mao Geping Cosmetics listed on the Hong Kong Stock Exchange main board.
22. The company released its first post-listing financial report.
23. The brand opened its first flagship store in Hangzhou.
24. The brand opened its first Hong Kong counter at Harbour City.

A premium Chinese beauty brand that combines professional makeup artistry and a light-and-shadow aesthetic with Chinese cultural references.

• Color cosmetics

  A core product category in the Mao Geping brand portfolio.

• Skincare

  A product category the company says it develops alongside color cosmetics.

• Makeup tools

  A product category included in the company’s stated offering.

• 气蕴东方·亚运礼献

  A licensed product series released with the Hangzhou Asian Games in 2022.

• 盛彩之光

  A product series released with Team China in 2024.

• The company listed on the Hong Kong Stock Exchange main board.Other
• The brand opened its first Hong Kong counter at Harbour City.Other

1. 毛戈平化妆品股份有限公司 official homepage
2. 发展历程-毛戈平化妆品股份有限公司
3. 品牌文化-毛戈平化妆品股份有限公司
4. 品牌家族-毛戈平化妆品股份有限公司