Manhattan Toy

Manhattan Toy creates inspired toys for early childhood, focusing on the joy of everyday play and believing play is essential for a child's cognitive, emotional, and social development. The brand describes itself as a pioneer of developmental play, designing toys that provide the right challenges at the right times. Its award-winning portfolio of 500+ products is available in stores and online worldwide, including exclusive items at Target, Harrods UK, Barnes & Noble, and Anthropologie. Product lines include Groovy Girls dolls and accessories, Love, Stella dolls and accessories, infant toys such as rattles and activity toys, and expert-curated learning toy bundles for ages 0-2 years.

Manhattan Toy creates inspired toys for early childhood, focusing on the joy of everyday play. The brand states that for over 40 years it has created toys that inspire curiosity, imagination, and joy—designed with intention and backed by developmental research. As pioneers of developmental play, it designs toys that provide the right challenges at the right times. Its award-winning portfolio of 500+ products is available in stores and online worldwide, including exclusive items at Target, Harrods UK, Barnes & Noble, and Anthropologie. The creative team puts thought, care, and trend research into every toy, ensuring they offer play value and visual appeal. The brand cultivates close relationships with production partners in China, Vietnam, and Thailand, who are certified by the International Council of Toy Industries (ICTI). Its toys undergo rigorous testing to meet international safety standards, including CPSIA, ASTM F963, EN71, and Canada's safety regulations.

Pioneers of developmental play, designing toys that provide the right challenges at the right times, backed by developmental research.

• Groovy Girls®

  Dolls & accessories celebrating friendship & individuality.

• Love, Stella™

  Soft, huggable dolls and accessories that inspire friendship, imagination, and social-emotional growth.

• Blissful Ball

  A sensory experience rolled into a ball of flexible, squeezable, rattle-filled fun; for ages 6m+.

• Atom Colorpop

  A refreshed version of the award-winning Atom rattling teether toy with twelve colorful bendy arms; for ages 0+.

1. Shop Manhattan Toy Company | High-Quality Baby & Toddler Toys
2. Our Story – Manhattan Toy
3. Blissful Ball – Manhattan Toy
4. Atom Colorpop – Manhattan Toy