Makeup Geek

Makeup Geek is a cruelty-free makeup brand whose official site presents professional-quality makeup, brushes and beauty education. Its About page frames the brand around the idea that life and beauty collide, offering shades, formulas and tutorials, plus a personal Makeup Advisor and free tutorials. The brand also promotes a reusable palette concept called The Matrix System, designed to help users build custom color combinations from refillable eyeshadow pans.

Makeup Geek's official site describes the brand as offering professional-quality, cruelty-free makeup, brushes and beauty education. Its About page states the brand's approach as "Where Life & Beauty Collide," inviting customers to enjoy makeup they'll love, shades perfect for them, and a beauty routine that fits their life, with help finding shades, formulas and tutorials, a personal Makeup Advisor, free tutorials, and a Create Your Own Palette Builder. The brand also presents The Matrix System, a reusable palette concept in which pans can be easily removed and replaced, allowing users to refill or replace shades and build custom color combinations.

Cruelty-free, professional-quality makeup with a focus on customizable shades and beauty education.

• The Matrix System

  A reusable palette system with refillable eyeshadow pans that can be removed and replaced to create custom color combinations.

• Palette Builder

  A tool on the official site for creating your own palette.

1. Professional Quality, Cruelty-Free Makeup, Brushes & Beauty Education – Makeup Geek
2. About – Makeup Geek
3. About The Matrix System – Makeup Geek