Loro Piana

Loro Piana is an Italian luxury textile and clothing house headquartered in Milan and rooted in the Valsesia region of Piedmont. The business traces its family origins to nineteenth-century wool trading and was formally established in Quarona in 1924 by engineer Pietro Loro Piana. It developed from a merchant and manufacturer of high-grade fabrics into a vertically integrated luxury group with textile, ready-to-wear, and luxury-goods divisions. The brand is particularly associated with cashmere, vicuña, merino wool, linen, and other rare or technically demanding natural fibers. Its value proposition combines control of raw-material sourcing, Italian textile expertise, restrained design, and discreet branding. Loro Piana sells fabrics to high-fashion and tailoring customers while also offering its own collections of knitwear, outerwear, trousers, shirts, footwear, leather goods, scarves, accessories, fragrance, and home products. Its signature style generally emphasizes material quality, softness, fit, durability, and muted colors rather than prominent logos. The family business became more internationally visible after Franco Loro Piana expanded exports to Europe, the Americas, and Japan after the Second World War. During the 1970s, brothers Sergio and Pier Luigi Loro Piana intensified research into cashmere and exceptionally fine wools. Their work produced Tasmanian, a celebrated Loro Piana fabric, and helped establish the company as a specialist supplier to luxury fashion. In the 1980s, the company diversified into branded ready-to-wear and created a luxury-goods division. Retail expansion began with a Milan store in 1998, followed by other international locations, while online sales were introduced in 2012. Vicuña became a major part of the company’s sourcing and conservation narrative from the 1990s. In 1997, Loro Piana reached an arrangement with the Peruvian government and local Andean communities to obtain fiber from living animals. The company later helped finance a private vicuña reserve in Peru and invested in an Argentine entity holding shearing rights in a designated area. These activities reflected its strategy of securing rare fibers while supporting controlled, regulated harvesting, although the sourcing of luxury animal fibers remains an area of public and regulatory scrutiny. LVMH acquired an 80 percent stake in July 2013 in a transaction reported at approximately $2.6 billion in cash and debt. Sergio and Pier Luigi retained a minority interest and continued managerial involvement at that stage. LVMH later increased its stake to 85 percent in 2017 and, according to the cited reference material, to 94 percent in 2025 through a purchase of additional family-held shares. Loro Piana remains operated as a distinct luxury house within the LVMH portfolio. The company manufactures primarily in Italy, especially in the Valsesia area and elsewhere in the country, with an additional facility in the Ulaanbaatar region of Mongolia. It distributes through directly operated stores, selected channels, and its e-commerce platform across major luxury markets. Its corporate identity includes the Loro Piana family signature and a coat of arms featuring a beech tree, golden eagle, two diagonal Stars of Italy, and thistles. The house also has a long association with equestrian sport, sailing, and elite sporting events. In 2024 it marked its centenary with celebrations including the Shanghai exhibition "If You Know, You Know: Loro Piana’s Quest for Excellence."

The Loro Piana family began trading woolen cloth in northern Italy during the nineteenth century. The family later established textile operations in the Valsesia area, including spinning businesses associated with the names Fratelli Lora e Compagnia and Zignone & C. In 1924, Pietro Loro Piana founded Loro Piana & C. in Quarona, creating the direct corporate predecessor of the modern house. After the Second World War, Franco Loro Piana expanded the business beyond Italy by exporting to Europe, the Americas, and Japan. Under his sons Sergio and Pier Luigi during the 1970s, the company concentrated on high-grade cashmere and extra-fine wool research. This period produced Tasmanian, a notable wool fabric, and reinforced Loro Piana’s reputation as a supplier of luxury textiles. The company began moving beyond fabric production during the 1980s. It introduced its first ready-to-wear collections and created a luxury-goods division. Vicuña became an important area of development in 1994. In 1997, the company reached an agreement with Peru and local Andean communities to source vicuña fiber from living animals in a regulated system. In 2008, it helped finance Peru’s first private vicuña nature preserve. In 2013, it announced an investment in an Argentine company holding shearing rights in a designated vicuña area. Loro Piana opened its first branded retail store in Milan in 1998, followed soon by a Venice location. From the late 1990s onward, its offer expanded to textile accessories, shoes, home furnishings, and other luxury goods. E-commerce distribution began in 2012. The company’s production model retained a strong emphasis on controlling the route from raw materials to finished products, with manufacturing concentrated mainly in Italy and an additional facility in Mongolia. In July 2013, LVMH acquired 80 percent of the company in a transaction reported at approximately $2.6 billion in cash and debt. The founding family retained 20 percent at the time, and Sergio and Pier Luigi continued to participate in management. Sergio died in Milan later that year. Antoine Arnault became chairman and Matthieu Brisset chief executive officer. Fabio d’Angelantonio succeeded Brisset in 2016, while LVMH acquired a further five percent in 2017. Damien Bertrand became chief executive officer in 2021. Since 2022, Loro Piana has operated its headquarters from Cortile della Seta in Milan’s Brera district. The house celebrated its hundredth anniversary in 2024 through events and exhibitions, including a Shanghai presentation focused on its pursuit of material and manufacturing excellence. In 2025, Frédéric Arnault became chief executive officer. That year, a Milan court temporarily placed Loro Piana under judicial administration in connection with alleged labor abuses at companies indirectly used by an external supplier. The court later ended the measure ahead of schedule after reviewing the company’s corrective program and compliance efforts. Reference material also reports that LVMH increased its ownership to 94 percent at the end of 2025.

• 2025

  Leadership and supply-chain compliance developments

  [1]Loro Pianaen.wikipedia.org

  Frédéric Arnault became CEO, while the company faced and then exited temporary judicial administration related to alleged labor abuses at indirect subcontractors.

• 2024

  Centenary year

  [1]Loro Pianaen.wikipedia.org

  Loro Piana celebrated its 100th anniversary with international events, including a Shanghai exhibition.

• 2022

  Headquarters moves to Cortile della Seta

  [1]Loro Pianaen.wikipedia.org

  The company established its headquarters in the Cortile della Seta complex in Milan’s Brera district.

• 2013

  LVMH acquires majority stake

  [1]Loro Pianaen.wikipedia.org

  LVMH acquired 80 percent of Loro Piana, while the founding family retained a minority interest.

• 2012

  Online sales introduced

  [1]Loro Pianaen.wikipedia.org

  Loro Piana began selling products online as part of its direct distribution expansion.

• 2008

  Support for a Peruvian vicuña reserve

  [1]Loro Pianaen.wikipedia.org

  The company helped finance Peru’s first private nature preserve for vicuñas.

• 1998

  First branded retail store opens

  [1]Loro Pianaen.wikipedia.org

  The first Loro Piana retail store opened in Milan, followed shortly by a store in Venice.

• 1994

  Vicuña program begins

  [1]Loro Pianaen.wikipedia.org

  Loro Piana began working with vicuña fiber, later building regulated sourcing and conservation relationships in South America.

• 1980

  Ready-to-wear and luxury-goods diversification

  [1]Loro Pianaen.wikipedia.org

  The company launched its first ready-to-wear collection and developed a luxury-goods division.

• 1970

  Research-led luxury fabric development

  [1]Loro Pianaen.wikipedia.org

  Sergio and Pier Luigi Loro Piana directed the business toward advanced cashmere and fine-wool development, including Tasmanian fabric.

Showing the 10 most recent.

Ultra-luxury, material-led Italian craftsmanship focused on rare natural fibers, quiet design, traceability, and long-term quality.

• Knitwear

  Cashmere knitwear

  Cashmere sweaters, cardigans, and related knit pieces are central to Loro Piana’s identity. The range emphasizes exceptionally soft yarns, fine-gauge construction, understated colors, and careful finishing. Cashmere is used across both seasonal ready-to-wear and more enduring wardrobe staples.

• Luxury apparel and accessories · 1994

  Vicuña collection

  Vicuña garments and accessories use one of the rarest and most expensive natural animal fibers. Loro Piana’s program is associated with regulated shearing of living animals and sourcing relationships in Peru and Argentina. Products include knitwear, scarves, and other soft luxury pieces.

• Luxury textiles · 1970

  Tasmanian fabric

  Tasmanian is a fine-wool fabric developed during the company’s twentieth-century research program. It represents Loro Piana’s textile-specialist heritage and is used in tailoring and other refined clothing applications.

• Apparel · 1980

  Ready-to-wear

  The ready-to-wear division covers men’s and women’s clothing, including coats, jackets, trousers, shirts, dresses, knitwear, and casual luxury pieces. Designs generally prioritize fabric hand, construction, versatility, and subtle branding.

• Footwear

  Footwear

  Loro Piana footwear extends the house’s material-led approach into loafers, sneakers, boots, and other shoes. Cashmere, suede, leather, technical fabrics, and soft construction are used to create products positioned between formal luxury and relaxed daily wear.

• Accessories · 1980

  Leather goods and accessories

  The accessories offer includes bags, belts, wallets, scarves, hats, gloves, and other small leather or textile goods. These products extend the brand’s understated visual language and rely on premium leather, cashmere, wool, and other selected materials.

• Home goods

  Home collection

  The home division applies Loro Piana’s textile expertise to blankets, cushions, throws, fabrics, and furnishings. It is positioned as a residential extension of the brand’s focus on tactile quality and natural luxury materials.

• 2025

  Judicial administration over alleged labor abuses in indirect supply chain

  A Milan court temporarily placed Loro Piana under judicial administration after allegations that an external supplier had indirectly engaged third-party companies connected with labor exploitation and unlawful working conditions. The company said it terminated the supplier relationship within 24 hours of learning about the subcontractors, cooperated with authorities, and implemented corrective measures. The court lifted the administration early after reviewing those actions.

  Source

Read more

• 2024If You Know, You Know: Loro Piana’s Quest for Excellence

  China · International

  A Shanghai exhibition formed part of the company’s centenary program and presented the house’s history, materials, and approach to craftsmanship.

  Outcome. Supported the centenary narrative and engagement with the Chinese luxury market.

  Source
• 2016Ryder Cup European team uniforms

  Europe · United States

  Loro Piana began providing the official uniforms for the European team competing in the biennial Ryder Cup.

  Outcome. Expanded the brand’s visibility in international golf and premium sportswear.

  Source
• 1985Italian equestrian partnership

  Italy

  Loro Piana began collaborating with the Italian Equestrian Sports Federation, reinforcing a long-running association with equestrian sport and refined outdoor performance.

  Outcome. Established a durable sports and lifestyle platform for the brand.

  Source
• Equestrian and sailing sponsorships

  Italy · France · United States · International

  The brand has sponsored equestrian and sailing events including Piazza di Siena, the Superyacht Regatta in Porto Cervo, and races in Saint-Tropez and Saint-Barthélemy.

  Outcome. Strengthened associations with luxury travel, outdoor leisure, sailing, and equestrian culture.

  Source

• 2025

  Supply-chain remediation after judicial actionStrategy

  Background

  Authorities identified alleged labor exploitation and illegal working conditions at third-party companies indirectly used by an external supplier.

  Action taken

  Loro Piana terminated the supplier relationship, cooperated with authorities, and implemented corrective measures and compliance practices.

  Aftermath

  The judicial administration measure was lifted early after the court recognized the company’s corrective course.

  Source

• 2013

  Sale of majority ownership to LVMHM&A

  Background

  Loro Piana had grown into an internationally recognized specialist in luxury fabrics and apparel.

  Action taken

  LVMH acquired 80 percent of the company, with the founding family retaining a minority holding.

  Aftermath

  Loro Piana joined LVMH while retaining its distinct name, production heritage, and brand identity.

  Reported transaction value. $2.6 billion cash and debt transaction (2013)

  Source

• 2012

  Launch of online salesStrategy

  Background

  The company was expanding its directly operated retail network and international distribution.

  Action taken

  Loro Piana added e-commerce sales to its distribution model.

  Aftermath

  The brand gained a direct digital channel alongside stores and other luxury-market distribution.

  Source

• 2008

  Support for private vicuña conservationStrategy

  Background

  The company sought to connect luxury-fiber procurement with preservation of vicuña populations.

  Action taken

  Loro Piana helped finance Peru’s first private nature preserve for vicuñas.

  Aftermath

  The initiative reinforced the brand’s conservation and controlled-sourcing narrative.

  Source

• 1997

  Regulated living-animal vicuña sourcingStrategy

  Background

  Vicuña fiber is rare and subject to conservation and trade controls.

  Action taken

  Loro Piana agreed with the Peruvian government and local Andean communities to source fiber from living animals in designated areas.

  Aftermath

  The program became a significant part of the company’s rare-fiber sourcing and conservation positioning.

  Source

• 2025

  Frédéric Arnault becomes chief executive officer[1]Loro Pianaen.wikipedia.org

  Leadership change

  Frédéric Arnault succeeded Damien Bertrand as chief executive officer.

• 2025

  LVMH reportedly increases Loro Piana ownership to 94 percent[1]Loro Pianaen.wikipedia.org

  M&A

  Reference material states that LVMH acquired additional shares from the founding family, raising its stake from 85 percent to 94 percent.

• 2024

  Loro Piana celebrates its centenary in Shanghai[1]Loro Pianaen.wikipedia.org

  Campaign

  The brand marked 100 years with events including the Shanghai exhibition "If You Know, You Know: Loro Piana’s Quest for Excellence."

• 2021

  Damien Bertrand appointed chief executive officer[1]Loro Pianaen.wikipedia.org

  Leadership change

  Damien Bertrand succeeded Fabio d’Angelantonio as chief executive officer.

• 2017

  LVMH raises its ownership stake[1]Loro Pianaen.wikipedia.org

  M&A

  LVMH acquired an additional five percent of Loro Piana, increasing its control over the company.

• 2013

  LVMH acquires majority control of Loro Piana[1]Loro Pianaen.wikipedia.org

  M&A

  LVMH acquired an 80 percent stake in Loro Piana, bringing the Italian luxury textile house into the French group while the founding family retained a minority interest.

• 2013

  Loro Piana leadership changes after Sergio Loro Piana’s death[1]Loro Pianaen.wikipedia.org

  Leadership change

  Following Sergio Loro Piana’s death, Antoine Arnault became chairman and Matthieu Brisset became chief executive officer.

1. 1Loro Pianaen.wikipedia.org
2. 2Official Loro Piana websiteloropiana.com