LG ThinQ

LG ThinQ is a sub-brand and connected-device platform of LG Electronics that brings artificial intelligence, cloud connectivity, voice interaction, sensor data, and software services to compatible consumer products. It is principally associated with smart home equipment, including refrigerators, washing machines, dryers, ovens, dishwashers, air conditioners, air purifiers, and robotic vacuums, but the branding has also been used for televisions, smartphones, and other consumer electronics. Depending on the product and market, ThinQ features can provide remote control, status monitoring, notifications, downloadable operating cycles, diagnostics, maintenance information, voice commands, and software-based feature improvements. The name first appeared in 2011 as THINQ, when LG presented connected appliances at the Consumer Electronics Show in Las Vegas. Early concepts included a smart refrigerator with food-management and energy-saving functions, together with connected laundry, cooking, and cleaning products. The initial emphasis was on demonstrating how appliances could exchange information and be managed through software rather than operating as isolated devices. LG later expanded the concept through DeepThinQ, a deep-learning initiative intended to support voice, image, sensor, and behavioral data applications. At CES 2017, the company presented ThinQ as an artificial-intelligence-oriented identity for its connected products and services. In December 2017, LG announced that ThinQ would serve as a unified designation for AI-enabled appliances, consumer electronics, and related services in its 2018 product range. This repositioning made ThinQ broader than an appliance connectivity label: it became LG's consumer-facing expression of machine learning, voice assistance, product recognition, and cross-device interaction. The brand entered mobile hardware prominently with the LG V30S ThinQ in 2018. ThinQ-branded smartphones used AI-related functions such as camera-scene recognition and recommendations for shooting modes, and the designation was subsequently applied to several G-series and V-series models. LG also used ThinQ on televisions, where the brand was associated with voice control and support for third-party assistants including Google Assistant and Amazon Alexa in relevant markets. The ThinQ app functions as the practical control layer for the ecosystem. Users of supported products may be able to start or monitor appliances remotely, receive alerts, download specialized cycles, run diagnostics, and manage certain settings. Capabilities vary by model, software version, region, and connected service, so ThinQ is better understood as a family of integrated functions than as a single uniform feature set. In 2022, LG introduced ThinQ UP, an upgradeable-appliance concept designed to let compatible products receive new features through software and the ThinQ app. Supported categories included refrigerators, washing machines, dryers, ovens, and dishwashers. This approach extended the expected life and functionality of connected appliances beyond the capabilities available at the time of purchase. In 2024, LG introduced ThinQ ON, an AI-enabled smart home hub intended to connect LG products and other compatible devices. The hub was described as supporting Matter, Thread, and Wi-Fi connectivity and including voice-assistant functionality. ThinQ ON signaled an effort to expand ThinQ from a product-control application into a broader smart home environment that could coordinate devices across manufacturers. The platform therefore occupies a position between LG's appliance software layer, its AI branding, and its long-term smart home ecosystem strategy.

LG Electronics first used the THINQ name in 2011 for connected smart-appliance concepts shown at CES in Las Vegas. The early portfolio centered on a smart refrigerator and related kitchen, laundry, and cleaning equipment. The refrigerator concept included food-management and energy-saving functions, while the broader system illustrated LG's interest in allowing appliances to share information and be managed through software. The company subsequently developed DeepThinQ, a deep-learning initiative associated with connected products and applications involving voice, video, sensors, product recognition, and user behavior. At CES 2017, LG presented ThinQ as an artificial-intelligence brand intended to cover a wider collection of smart products. The company also established an artificial-intelligence laboratory in Seoul to coordinate relevant research and development. In December 2017, LG formally announced ThinQ as a unified designation for AI-enabled appliances, consumer electronics, and services in its 2018 lineup. The move consolidated previously separate connected-product efforts under one consumer-facing identity. ThinQ functions could include voice interaction, sensor-based behavior, learning from usage patterns, and communication among compatible products. The designation expanded to mobile devices in 2018 with the LG V30S ThinQ. ThinQ smartphone features included AI-assisted camera recognition and recommendations. LG later used the branding across additional G-series and V-series models, including the G7 ThinQ, V40 ThinQ, G8 ThinQ, V50 ThinQ, and V60 ThinQ. ThinQ was also applied to televisions, where it accompanied smart-assistant and voice-control functions. In relevant markets, ThinQ televisions supported commands through Google Assistant and Amazon Alexa. The ThinQ application became the main consumer interface for compatible products. Its functions vary by device and market, but can include remote operation, status checks, alerts, downloadable cycles, diagnostics, maintenance information, and software updates. ThinQ-enabled products can also use sensors and network connections to exchange information, enabling scenarios such as appliance assistance while following a recipe or coordinating activity around a user's plans. In 2022, LG introduced ThinQ UP, a software-upgrade concept for compatible appliances. The initiative applied to categories such as refrigerators, washing machines, dryers, ovens, and dishwashers, allowing new functions to be delivered through the ThinQ app after purchase. This represented a shift from connected appliances that merely reported status toward products whose capabilities could evolve over time. In 2024, LG introduced ThinQ ON, an AI-powered smart home hub intended to connect ThinQ products with a broader range of devices. The hub was described as supporting Matter, Thread, and Wi-Fi and as incorporating a voice assistant. ThinQ ON broadened the strategic scope of ThinQ from a control app and product label into a potential multi-device smart home platform. The brand remains closely tied to LG Electronics' appliance and consumer-electronics businesses, with availability and functionality dependent on product compatibility, software, and regional services.

1. 2024ThinQ ON expands the platform into a smart home hub

   LG introduced ThinQ ON to connect LG and compatible third-party devices using standards and connectivity technologies including Matter, Thread, and Wi-Fi.

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2. 2022ThinQ UP announced

   LG introduced software-upgradable appliances that could gain selected features through the ThinQ app.

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3. 2018ThinQ enters smartphones

   The LG V30S ThinQ became the first smartphone launched with the ThinQ designation and AI camera features.

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4. 2017ThinQ becomes an AI-oriented product identity

   LG presented ThinQ as a broader artificial-intelligence brand at CES and linked it with the DeepThinQ technology initiative.

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5. 2017Unified ThinQ branding announced

   LG announced that ThinQ would identify AI-enabled appliances, consumer electronics, and services in its 2018 product lineup.

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6. 2011THINQ name first used for connected appliances

   LG presented THINQ-branded smart-appliance concepts at CES, including a connected refrigerator and related kitchen, laundry, and cleaning products.

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A premium-to-mainstream connected-home ecosystem that combines LG appliances and consumer electronics with AI-assisted control, automation, diagnostics, voice interaction, and software updates.

• ThinQ smart appliancesConnected home appliances2011

  ThinQ connectivity has been applied to refrigerators, washing machines, dryers, ovens, dishwashers, air conditioners, air purifiers, and robotic vacuums. Depending on the model, the ThinQ app can provide remote monitoring and control, notifications, downloadable cycles, diagnostic assistance, maintenance information, and other connected functions.

• ThinQ televisionsTelevisions and home entertainment2018

  LG has used ThinQ branding for smart televisions with voice-control and smart-assistant features. In applicable markets, ThinQ televisions supported integrations such as Google Assistant and Amazon Alexa, alongside LG's connected television software environment.

• ThinQ smartphonesMobile devices2018

  ThinQ branding was used on LG mobile devices including the V30S ThinQ and later G- and V-series phones. The designation highlighted AI-related capabilities, particularly camera scene recognition and recommendations for selecting shooting modes.

• ThinQ appSmart home software

  The ThinQ app is the principal software interface for supported LG connected products. Its capabilities vary by product and region but may include remote control, status monitoring, notifications, downloadable appliance cycles, diagnostics, maintenance alerts, and software-based feature updates.

• ThinQ UPUpgradeable smart appliances2022

  ThinQ UP is LG's software-upgradable appliance concept. Compatible products can receive selected new functions through the ThinQ app, allowing capabilities to develop after purchase. The program has included refrigerators, washing machines, dryers, ovens, and dishwashers.

• ThinQ ONSmart home hub2024

  ThinQ ON is an AI-enabled hub designed to connect ThinQ products and other compatible smart home devices. Its announced connectivity includes Matter, Thread, and Wi-Fi, with an integrated voice-assistant function.

• 2024Introduce ThinQ ON as a broader smart home hubProduct launch

  ThinQ had primarily operated as a platform and application for controlling compatible LG products.

  What changed. LG introduced ThinQ ON, an AI-powered hub intended to connect LG appliances and other compatible smart home devices using Matter, Thread, and Wi-Fi.

  Aftermath. The launch positioned ThinQ as a broader smart home ecosystem rather than solely an appliance-control service.

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• 2022Launch ThinQ UP software-upgradable appliancesProduct launch

  Connected appliances had traditionally offered a fixed feature set supplemented by app-based control and monitoring.

  What changed. LG introduced ThinQ UP, enabling selected compatible appliances to receive additional functions through software updates delivered via the ThinQ app.

  Aftermath. ThinQ's role expanded from connectivity and remote control toward ongoing product enhancement after purchase.

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• 2017Unify AI-enabled products under ThinQStrategy

  LG had used THINQ for connected appliances and was developing DeepThinQ technologies for artificial intelligence and connected products.

  What changed. LG announced ThinQ as a common brand designation for AI-enabled home appliances, consumer electronics, and services beginning with its 2018 lineup.

  Aftermath. The decision broadened ThinQ from an appliance label into LG Electronics' consumer-facing AI and connected-home identity, later encompassing smartphones, televisions, upgradeable appliances, and a smart home hub.

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• 2024LG introduces ThinQ ON smart home hub

  ThinQ ON was presented as an AI-powered hub for connecting LG and compatible third-party smart home devices, with Matter, Thread, and Wi-Fi support described for the product.

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• 2022LG introduces ThinQ UP upgradeable appliances

  ThinQ UP extended the platform into software-upgradable appliances, allowing selected refrigerators, laundry machines, ovens, and dishwashers to receive additional functions through the ThinQ app.

  Product launch
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• 2018LG applies ThinQ branding to smartphones

  The LG V30S ThinQ became the first smartphone prominently launched under the ThinQ designation, using AI camera functions such as image recognition and shooting-mode recommendations.

  Product launchProduct generation
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• 2018ThinQ televisions add voice-assistant integration

  LG used ThinQ branding on televisions with smart-assistant capabilities, including support for Google Assistant and Alexa commands in applicable markets.

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• 2017LG introduces ThinQ as a unified artificial-intelligence brand

  LG Electronics announced ThinQ as a common identity for AI-enabled home appliances, consumer electronics, and services, building on earlier THINQ connected-appliance products and the company's DeepThinQ initiative.

  Product launch
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1. LG ThinQ