Lepota & Zdravlje

Lepota & Zdravlje is a Serbian women's monthly glossy magazine established in February 2001 by Color Press Group. Its title translates as “Beauty & Health,” reflecting the two editorial themes around which the publication is organized. From the beginning, the magazine operated as a broad consumer lifestyle title. Its coverage included beauty, personal style, fashion, health, sex, relationships and celebrity subjects, allowing it to address both practical and entertainment-oriented interests. The publication was created for the Serbian magazine market, but its concept later expanded into neighboring countries. A Slovenian edition began in November 2007 under the shorter L&Z name. Editions for Bosnia and Herzegovina and Macedonia followed in 2008, beginning in February and June respectively, while the Croatian edition began in September 2008. Montenegro received an edition in May 2009. This rollout created a network of related regional editions across markets of the former Yugoslavia. The editions shared the broader brand identity while serving local readerships; the available reference does not specify their individual editorial structures, circulation figures or ownership arrangements. The magazine’s subject range remained wider than beauty publishing alone. Beauty and fashion features could be presented alongside health and wellness material, relationship and sexuality coverage, and celebrity-oriented articles. This editorial combination positioned Lepota & Zdravlje as a general women's lifestyle magazine rather than a specialist medical, fitness or cosmetics title. It also gave the brand a flexible platform for consumer-facing editorial and advertising across several lifestyle categories. In October 2019, Lepota & Zdravlje underwent a redesign involving collaboration with the American magazines Shape and Health. The change applied to the Serbian, Croatian, Bosnian, Slovenian and Montenegrin editions. The collaboration linked the regional title to two recognized international health, fitness and lifestyle magazine brands. The supplied reference confirms the redesign and participating editions but does not describe specific changes to the logo, page architecture, content mix, digital strategy or commercial model. Publicly available material supplied for this dossier does not identify an individual founder, editor-in-chief, headquarters, current executives, circulation, revenue, ownership stake or stock-market status. Color Press Group is identified as the Serbian media company that started the publication. The official website associated with the title is lepotaizdravlje.rs. Further current information would be required to document the magazine's present publication schedule, digital products, editorial leadership and the status of each international edition.

1. 2019Multi-market redesign

   The Serbian, Croatian, Bosnian, Slovenian and Montenegrin editions were redesigned with contributions from Shape and Health.

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2. 2009Montenegrin edition begins

   A Montenegro edition was introduced in May 2009.

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3. 2008Expansion to Bosnia and Herzegovina, Macedonia and Croatia

   Regional editions began in Bosnia and Herzegovina in February, Macedonia in June and Croatia in September.

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4. 2007Slovenian edition begins

   The Slovenian edition launched in November 2007 under the abbreviated L&Z branding.

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5. 2001Serbian launch

   Color Press Group started Lepota & Zdravlje as a monthly women's glossy magazine in Serbia.

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A mainstream women's glossy magazine combining beauty, health, fashion, relationships, sexuality, celebrity coverage and lifestyle service journalism for Serbian and neighboring former-Yugoslav markets.

• Lepota & ZdravljeWomen's lifestyle magazine2001

  The core Serbian monthly glossy magazine, covering beauty, health, fashion, style, sexuality, relationships, celebrities and related lifestyle subjects. It is the flagship expression of the brand and the basis for the title's regional editions.

• L&ZSlovenian women's lifestyle magazine2007

  The Slovenian edition of the brand, launched in November 2007 and presented under the shorter L&Z name. The available reference identifies its market and branding but does not provide further details about its current schedule or editorial operation.

• Regional Lepota & Zdravlje editionsInternational magazine editions2008

  Localized editions were introduced for Bosnia and Herzegovina, Macedonia, Croatia and Montenegro between 2008 and 2009. They extended the magazine's beauty-and-lifestyle proposition into neighboring former-Yugoslav markets. Detailed local product specifications are not provided in the available source material.

• 2019Redesign across five editionsGeneration change

  The magazine operated through Serbian and several regional editions, and the brand pursued a coordinated update across its major markets.

  What changed. In October 2019, the Serbian, Croatian, Bosnian, Slovenian and Montenegrin editions were redesigned in collaboration with the American magazines Shape and Health.

  Aftermath. The redesign associated the regional title with established American health and lifestyle publishing brands. Specific audience, circulation or financial effects are not reported.

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• 2019Lepota & Zdravlje redesign incorporates Shape and Health collaboration

  The Serbian, Croatian, Bosnian, Slovenian and Montenegrin editions were redesigned in collaboration with the American magazines Shape and Health.

  Product generationProduct launch
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• 2008International editions expand the magazine brand across former Yugoslav markets

  By 2008, the title had editions in Slovenia, Bosnia and Herzegovina, Macedonia and Croatia, followed by Montenegro in 2009. The editions adapted the brand for neighboring regional markets.

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• 2001Lepota & Zdravlje launches in Serbia

  Color Press Group launched Lepota & Zdravlje as a monthly Serbian women's glossy magazine covering beauty, health, fashion, relationships, sexuality and celebrity subjects.

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1. Lepota & Zdravlje
2. Lepota i Zdravlje official website