KXTS-LD

KXTS-LD is a low-power television station serving Victoria, Texas, on channel 41. The station is affiliated with CBS and operates within a group of broadcast outlets associated with Morgan Murphy Media. Its Victoria facilities are shared with ABC affiliate KAVU-TV, NBC affiliate KMOL-LD, Univision affiliate KUNU-LD, MeTV affiliate KQZY-LD, and Telemundo affiliate KVTX-LD. The stations share studios on North Navarro Street in Victoria and transmitter facilities on Farm to Market Road 236 west of the city. Morgan Murphy Media also provides certain services to Fox affiliate KVCT through a local marketing agreement with SagamoreHill Broadcasting. The station began broadcasting in 1994 under the call sign KXTS-LP. It initially operated as an NBC affiliate and translator for Houston NBC station KPRC-TV, later becoming a separate NBC affiliate serving the Victoria market. Its affiliation subsequently changed as the station moved through several network and programming-service identities. From 2004 to 2006, KXTS carried UPN programming. In September 2006, after the UPN and WB network changes, it adopted MyNetworkTV programming. KXTS ended its MyNetworkTV affiliation in September 2011. The change reflected MyNetworkTV's evolution from a conventional network into a programming service and enabled the station to become the first CBS affiliate in the Victoria area. This CBS affiliation remains the station's defining broadcast role. The station transitioned from analog low-power operation to digital broadcasting on January 5, 2012. At that time, its call sign changed from KXTS-LP to KXTS-LD, reflecting its digital low-power status. The digital transition also allowed KXTS-LD to add a second digital subchannel carrying Antenna TV's classic television programming. KXTS-LD is additionally distributed as a digital subchannel of KAVU-TV along with two other sister stations, extending its availability through the local station group. KXTS-LD's brand is therefore centered on local over-the-air television distribution, CBS network programming, and supplementary multicast content rather than on a separately documented consumer product line. Its service area is the Victoria, Texas market, and its operating identity is closely integrated with the broader Morgan Murphy Media station cluster in the region.

KXTS-LD began operation in 1994 as KXTS-LP, a low-power station and translator for KPRC-TV, the NBC affiliate in Houston. It initially carried NBC programming and later developed into a separate NBC affiliate serving Victoria, Texas. The station changed affiliations during the 2000s. It carried UPN programming from 2004 through 2006. In September 2006, it moved to MyNetworkTV, following the broader network realignment associated with the combination of UPN and The WB under The CW. KXTS remained associated with MyNetworkTV until September 2011. In 2011, the station discontinued MyNetworkTV programming. By that time, MyNetworkTV had shifted from operating primarily as a conventional television network to functioning as a programming service. KXTS then became the first CBS affiliate in the Victoria area, giving CBS a dedicated local affiliate in that market. On January 5, 2012, KXTS completed its conversion to digital operation. Its call sign changed from KXTS-LP to KXTS-LD, indicating its digital low-power status. The digital platform also supported a second subchannel featuring Antenna TV, a service focused on classic television programming. KXTS-LD is also carried as a digital subchannel of KAVU-TV. KXTS-LD operates as part of Morgan Murphy Media's Victoria station group. The group includes KAVU-TV, the local ABC affiliate, as well as KMOL-LD, KUNU-LD, KQZY-LD, and KVTX-LD, which carry NBC, Univision, MeTV, and Telemundo programming respectively. The stations share studios on North Navarro Street in Victoria and transmitter facilities on Farm to Market Road 236 west of the city. Morgan Murphy Media also provides specified services to KVCT, the local Fox affiliate, under a local marketing agreement with SagamoreHill Broadcasting. The station's history is defined by affiliation changes, the transition from analog to digital low-power broadcasting, and its integration into a multi-station local media operation. Its current identity is primarily that of a CBS-affiliated broadcast outlet for the Victoria market, supplemented by digital multicast distribution and carriage through KAVU-TV.

1. 2012Digital conversion and call-sign change

   KXTS converts to digital operation on January 5 and changes its call sign from KXTS-LP to KXTS-LD. It also adds Antenna TV on a second digital subchannel.

   Source
2. 2011KXTS becomes a CBS affiliate

   The station drops MyNetworkTV and becomes the first CBS affiliate in the Victoria area.

   Source
3. 2006MyNetworkTV affiliation begins

   KXTS adopts MyNetworkTV programming in September following the UPN and WB network realignment.

   Source
4. 2004UPN affiliation begins

   The station changes from NBC programming to UPN programming.

   Source
5. 1994Station launches as KXTS-LP

   KXTS-LP begins broadcasting as a low-power NBC outlet and translator for Houston NBC station KPRC-TV.

   Source

A local low-power television station serving the Victoria, Texas market through CBS network programming, digital multicast content, and integration with Morgan Murphy Media's regional broadcast group.

• CBS channel 41 serviceTelevision broadcasting2011

  KXTS-LD's principal service is its CBS-affiliated digital television broadcast on channel 41 for viewers in and around Victoria, Texas. The service combines CBS network programming with the station's local broadcast identity and is the central offering associated with the KXTS-LD call sign.

• Antenna TV digital subchannelDigital multicast television2012

  Following its digital conversion, KXTS-LD added a second digital subchannel carrying Antenna TV programming. The multicast service expands the station's over-the-air offering beyond its primary CBS affiliation with a schedule centered on classic television content.

• 2012Conversion from analog low-power broadcasting to digitalGeneration change

  The station's transition to digital broadcasting required a corresponding update to its low-power call sign.

  What changed. KXTS-LP converted to digital operation on January 5 and became KXTS-LD. A second digital subchannel carrying Antenna TV was added.

  Aftermath. The conversion enabled multicast programming and allowed KXTS-LD to be carried as a digital subchannel of KAVU-TV.

  Source
• 2011Replacement of MyNetworkTV with CBSStrategy

  MyNetworkTV had become a programming service rather than a full traditional television network, while the Victoria market did not yet have a dedicated CBS affiliate.

  What changed. KXTS discontinued MyNetworkTV programming and adopted CBS affiliation, becoming the first CBS affiliate in the Victoria area.

  Aftermath. The change established CBS as the station's principal network identity and broadened the local network lineup available through the Morgan Murphy Media station group.

  Source

• 2012KXTS-LP converts to digital operation and adopts KXTS-LD call sign

  The station completed its transition to digital low-power broadcasting, changed its call sign to KXTS-LD, and added Antenna TV programming on a second digital subchannel.

  Product generationProduct launch
  Source
• 2011KXTS-LP becomes the first CBS affiliate in the Victoria area

  KXTS ended its MyNetworkTV programming and began operating as the first CBS affiliate serving the Victoria, Texas area.

  Product launch
  Source

1. KXTS-LD
2. Crossroads Today