Korres
A Greek beauty company known for natural-ingredient skincare, body care, and hair care, with roots in a homeopathic pharmacy.
Last updated August 22, 2026
Overview
Korres is a Greek beauty company established in Athens in 1996 by pharmacist Georgios Korres, who originated from the island of Naxos. The business grew out of Korres's experience in a homeopathic pharmacy and became an early Greek pioneer in beauty products built around natural ingredients. Its identity combines pharmacy heritage, botanical sourcing, traditional Greek knowledge, and product development intended to provide practical cosmetic benefits. The brand's portfolio serves both women and men and spans facial skincare, body care, and hair care. Korres has been associated with Greek plant ingredients and other naturally derived materials, while some products and the company's early positioning also drew on homeopathic concepts. Its communications generally emphasize the relationship between local botanical resources, traditional recipes, formulation research, and contemporary cosmetic use. This gives the brand a position between pharmacy-derived personal care and premium natural beauty rather than mass-market toiletries alone. Korres's development from a single pharmacy-related origin into an international beauty business reflects the broader expansion of natural and botanical cosmetics. The company established retail activity beyond Greece, and reference material records stores in ten European countries as well as Singapore and South Korea by June 2015. Its international presence has also included North America and other Asian markets, although the available reference material does not provide a complete current market-by-market distribution picture. Known product areas include facial treatments and cleansers, body products, and hair products. The Greek Yoghurt line is associated with cleansing and skin-comfort positioning, while Wild Rose products are associated with brightening and vitamin C-oriented skincare. These lines illustrate Korres's use of food, plant, and regional-ingredient narratives in branded personal care. The business remains presented as a Korres-branded natural beauty company operating from Greece, but detailed information about its current ownership, corporate structure, leadership team, financial performance, and exact store footprint is not established by the supplied references.
History
Korres began in Athens in 1996 under pharmacist Georgios Korres. The company's origin was connected to a homeopathic pharmacy, an experience that influenced its early approach to personal care and helped distinguish it within the Greek beauty market. Rather than beginning as a conventional mass cosmetics producer, Korres developed from a pharmacy-based setting and built its identity around natural ingredients, botanical knowledge, and formulations associated with Greek traditions. The company became an early Greek pioneer in the natural-beauty sector. Its product scope expanded beyond a narrow pharmacy assortment into cosmetics for women and men, including facial skincare, body care, and hair care. The brand's formulation language combined naturally derived ingredients and selected Greek botanicals with product-development and efficacy claims. Homeopathy formed part of the brand's historical association, although Korres is principally encountered as a beauty and personal-care company. Greek ingredients and cultural references became important parts of the brand's identity. Product families such as Greek Yoghurt and Wild Rose connect the portfolio with familiar food or botanical concepts while addressing contemporary skincare needs such as cleansing, hydration, and brightening. This approach allowed Korres to present natural beauty as both locally rooted and internationally accessible. Korres subsequently expanded outside Greece through stores and international distribution. Reference material states that, by June 2015, the company had stores in ten European countries and in Singapore and South Korea. The brand has also been associated with North American and wider Asian markets. The available sources do not document every stage of the international rollout, the current number of locations, or the exact distribution model in each country. The supplied references identify Korres as an ongoing Greek beauty company, but they do not establish current ownership, a detailed corporate chronology, financial results, or a complete list of executives. Its documented historical significance is therefore primarily its transition from a pharmacist-founded Athens business into an internationally distributed natural-skincare and personal-care brand.
- 2015International store network documented
Reference material records Korres stores in ten European countries, Singapore, and South Korea as of June 2015.
- 1996Korres is founded in Athens
Pharmacist Georgios Korres establishes the company in Athens, drawing on his homeopathic-pharmacy background.
Products and positioning
Natural, effective personal care with Greek botanical ingredients and pharmacy heritage.
Facial skincareSkincare
Korres's facial-skincare assortment forms the core of its natural-beauty positioning. It includes cleansing and treatment products built around botanical and naturally derived ingredient stories, with the brand presenting pharmacy knowledge and Greek plant traditions as parts of its formulation identity.
Greek Yoghurt CleanserFacial cleanser
A cleanser associated with Korres's Greek Yoghurt range. The product uses the food-inspired identity of Greek yoghurt to support a gentle, skin-comfort-oriented presentation within the brand's facial-care portfolio.
Wild Rose Vitamin C Brightening OilFacial treatment
A facial oil from the Wild Rose line, positioned around brightening skincare and vitamin C. It represents Korres's use of botanical naming and ingredient-led benefit communication in premium facial treatment products.
Body careBody care
Korres produces body-care products as part of its broader personal-care range. The category extends the brand's natural-ingredient and botanical positioning beyond facial skincare into everyday cleansing, moisturizing, and fragranced body products.
Hair careHair care
Hair-care products are another documented part of the Korres portfolio. They apply the company's natural-beauty and pharmacy-derived identity to products for hair and scalp maintenance.
Flagship businesses
- Greek Yoghurt Cleanser
- Wild Rose Vitamin C Brightening Oil
Leadership
| Name | Title | Tenure |
|---|---|---|
| Georgios Korres | Founder | 1996– |
Sources
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