Juvia's Place
Cosmetics brand created to celebrate the rebels, rulers, and queens of the African kingdoms, offering richly pigmented color cosmetics.
Last updated September 11, 2026
Overview
Juvia's Place is a cosmetics brand. Its official About page states it was created to celebrate the rebels, rulers, and queens of the African kingdoms, and that founder Chichi Eburu struggled to find makeup suited for her deep skin tone. The brand describes its colors as rich, vibrant, and highly pigmented, and states a belief in inclusive beauty. Its official website sells products including eyeshadow palettes, foundation, lipstick, lip oils, lip liners, lip gloss, palettes, brush sets, and gift sets.
History
Juvia's Place is a cosmetics brand. According to its official About page, it was created to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through innovative and soulful techniques. The page states that necessity and inspiration spawned the creation of Juvia's Place, and that founder Chichi Eburu struggled to find makeup suited for her deep skin tone, as available products were muted colors that did not enhance the true richness of her skin tone.
Products and positioning
Inclusive beauty with rich, vibrant, highly pigmented colors; bright, bold, and proud.
Magic Lip Oils
Lip oils formulated with Vitamin E and fruit extracts, available in 7 fruity flavors: Mango, Honeydew, Watermelon, Blue Berries, Sweet Orange, White Peach and Black Cherry. Described as vegan and made without parabens, phthalates, and non-comedogenic ingredients.
The LOVE Mystery Box
A mystery box that includes 3 mystery items.
Sources
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