IPSA
IPSA is a Japanese skincare and cosmetics brand whose official site presents skincare, makeup and counseling services built around its concept of 'beauty vitality' (美的生命力) and 'fullness of skin and mind'.
Last updated September 15, 2026
Overview
IPSA is a Japanese skincare and cosmetics brand. Its official website presents a range of skincare and makeup products, including bestsellers such as The Time R Aqua e lotion, The Time R Day Essence Stick e, ME n 8, Essence Lotion Ultimate, Control Base e (Yellow), Bounce Intense Cream and Serum Foundation. The brand states that it is based on 40 years of skin research and describes its approach as 'Cell-Sensitivity Science', aiming to draw out each person's 'beauty vitality' (美的生命力) and a state it calls 'fullness' (フルネス) of skin and mind. IPSA also offers in-store, online and online skin-measurement counseling with 'recipe' consultants, and explains that its name derives from a Latin-derived coinage meaning 'of oneself', 'spontaneous' or 'by oneself'.
History
IPSA's official 'About' page describes the brand's birth story: it began with the idea that if there were a shop that could prescribe a beauty method unique to each individual customer, it could realize a new skincare brand unlike any experienced before. The brand compares skincare and hair/makeup to cooking, where methods change with one's condition, and says this is the origin of IPSA's 'beauty recipe' (美のレシピ). The page also states that the name IPSA is a Latin-derived coinage meaning 'of oneself', 'spontaneous' or 'by oneself', expressing a brand that supports people who believe in their inner power and want to pursue their own individuality. The brand states it is based on 40 years of skin research and describes its approach as 'Cell-Sensitivity Science' (細胞感受性サイエンス), aiming at a state it calls 'fullness' (フルネス) of skin and mind.
Products and positioning
A skincare and cosmetics brand that presents itself as drawing out each person's 'beauty vitality' through 40 years of skin research and 'Cell-Sensitivity Science', supported by personalized counseling.
ザ・タイムR アクア elotion
A medicated lotion described as leading to plump, water-feeling, transparent skin; listed among bestsellers.
ザ・タイムR デイエッセンススティックeserum
A water stick-shaped serum that can be applied over makeup; listed among bestsellers.
ME n 8lotion/emulsion
A lotion/emulsion described as aiming for a skin impression full of energy, circulating moisture and leading to skin full of transparency and softness; requires a separately sold ME n dispenser.
エッセンスローション アルティメイトlotion
Described as IPSA's highest-grade lotion, bringing desert plant vitality to skin and filling it with moisture firmness and transparency.
コントロールベイスe(イエロー)makeup base
A makeup base that supplements the light lacking in bare skin and enhances transparency.
バウンス インテンス クリームcream
A cream focusing on invisible firmness unevenness, leading to firmness, elasticity and glossy smoothness.
クレンジング ジェル EXcleansing
A gel that changes into oil when blended with makeup.
セラム ファウンデイション 02foundation
A foundation described as filling bare skin with serum for a dewy, glossy finish where pores and skin troubles are less noticeable.
リキッド ファウンデイション ex 101foundation
A liquid foundation described as covering with a fresh feel and giving a finish full of transparency.
アイクリーム アルティメイトeye cream
A high-function eye cream approaching wrinkle improvement, whitening care and long-lasting moisture from multiple angles.
Flagship businesses
- ザ・タイムR アクア e
- ME n 8
- エッセンスローション アルティメイト
- コントロールベイスe(イエロー)
Sources
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