Ijysheng

Ijysheng is a Taiwanese bakery and pastry brand. According to its official website, it was founded in 1980 with its first store on Shida Road in Taipei, initially selling retail bread and snacks. The brand emphasizes happiness and sharing through baking.

According to the official brand story, Ijysheng opened its first store in 1980 on Shida Road in Taipei, initially selling retail bread and snacks. In 2008, the company began a transformation to expand its product line to focus on innovative gifts and rebranded with a pink rose symbol. By 2023, it had 29 stores.

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