Gramophone Company
Corporate brand
UnclaimedA pioneering British phonograph manufacturer and record company that became a founding component of EMI.
Last updated October 14, 2026
Overview
The Gramophone Company was a British phonograph manufacturer and record label founded in London in April 1898. It was established by William Barry Owen and Edmund Trevor Lloyd Wynne Williams on behalf of Emil Berliner, the inventor associated with the gramophone and flat disc record. Owen acted as Berliner's agent, while Williams supplied financial backing. The business emerged during the formative period of the recorded-music industry, when manufacturers were developing both the mechanical equipment for playing discs and the commercial systems required to record, press, distribute, and market them. The company's early operations were international from the outset. Many of its first discs were manufactured in Hanover, Germany, at a facility operated by members of Berliner's family, while the company developed commercial activities in Britain and other markets. In 1898, Fred Gaisberg moved from the United States to London to establish what became the first European disc-recording studio. The studio was initially located in Maiden Lane, and its work helped create a catalogue of vocal and instrumental recordings for the new disc medium. Among the early artists recorded was Australian soprano Syria Lamont. The company faced substantial legal and commercial pressure in its early years. Disputes involving distribution arrangements, patent rights, and competing manufacturers affected its American business. In 1900, the United States parent associated with the Gramophone interests lost a patent-infringement case involving Columbia Records and Zonophone, restricting its ability to manufacture records in the United States. The British company nevertheless continued to develop its operations outside America. A short-lived diversification also occurred when it obtained manufacturing rights for the Lambert Typewriter Company in 1900 and adopted the name Gramophone & Typewriter Ltd. for several years. A defining asset was the painting of a dog listening to a phonograph, later known as “His Master’s Voice.” William Barry Owen purchased the painting from artist Francis Barraud in 1899 and arranged for the pictured Edison machine to be replaced with a Berliner gramophone. The Gramophone Company retained British rights to the image, while Emil Berliner obtained rights in the United States. The Victor Talking Machine Company also adopted the image in North America. In Britain, the Gramophone Company introduced record labels featuring the trademark in February 1909, replacing the earlier Recording Angel design. Although the public often associated the company with “His Master’s Voice,” the company was not formally incorporated under that name. The business expanded beyond records and phonographs. From the 1930s, it manufactured radio and television receivers and radiograms under the HMV and Marconiphone names at Hayes, Middlesex. It also invested in recording infrastructure. Property at 3 Abbey Road was acquired in 1929, renovated, and opened on 12 November 1931 as a three-studio complex. The facility became EMI Recording Studios and was later known as Abbey Road Studios, one of the most important recording locations in popular and classical music. In March 1931, the Gramophone Company merged with the English Columbia Graphophone Company to create Electric and Musical Industries Ltd., or EMI. The Gramophone Company name continued to appear for decades, including in copyright notices and historical catalogue references, even though the business had become part of the new corporate group. The Gramophone Company legal entity was renamed EMI Records Ltd. in 1973. The HMV label continued in Britain until 1993, when it was replaced in the relevant classical-recording context by EMI Classics. The company's historical operations also contributed to international successors, including the Gramophone Company of India, formed in 1946. The original Gramophone Company is therefore defunct as an independent entity, but its catalogues, trademarks, recording practices, and studio legacy continued through successor companies and labels.
History
The Gramophone Company was founded in London in April 1898 to commercialize Emil Berliner's gramophone and flat disc recording system. William Barry Owen served as Berliner's agent in Britain, and Edmund Trevor Lloyd Wynne Williams provided financial support. The company combined hardware manufacturing with record production and distribution, a model that became central to the early recording industry. Its first discs were often manufactured in Hanover, Germany, at a plant operated by members of Berliner's family, while commercial activity developed across several countries. The company quickly built recording capabilities in Britain. Fred Gaisberg moved from the United States to London in 1898 and established an early European disc-recording studio in Maiden Lane. The studio recorded singers and other performers for the company's catalogue, including Australian soprano Syria Lamont. These recordings were made acoustically: performers and instruments generated sound into a recording horn, and the resulting energy mechanically moved the cutting apparatus. Electrical recording equipment did not become standard in the company's operations until after the acoustic era, which lasted into the mid-1920s. Competition and litigation shaped the company's early development. A dispute involving Frank Seaman, an agent connected with the National Gramophone Company, concerned the distribution of gramophones and discs. Seaman secretly developed and promoted a competing Zonophone product, leading to contractual conflict. In 1900, the American Gramophone interests lost a patent-infringement lawsuit brought by Columbia Records and Zonophone. The result prevented the associated business from manufacturing records in the United States, although the British company and related enterprises continued operating elsewhere. Emil Berliner subsequently established Berliner Gramophone in Montreal and held Canadian rights to the His Master's Voice trademark while acting as Victor's Canadian distributor. The company also experimented with diversification. In December 1900, Owen acquired manufacturing rights for the Lambert Typewriter Company, and the business adopted the name Gramophone & Typewriter Ltd. for a period. The change reflected an attempt to broaden the business while it was facing legal and competitive pressure. The company later returned to the Gramophone Company name. Brand identity became one of the company's most enduring contributions. Francis Barraud painted a dog named Nipper listening to an Edison cylinder phonograph in the 1890s. In 1899, Owen bought the painting and requested that Barraud replace the Edison machine with a Berliner gramophone. The resulting image, titled His Master's Voice, became associated with the Gramophone Company in Britain. Emil Berliner acquired American rights in 1900, and Victor Talking Machine Company adopted the image in the United States. In February 1909, the British company placed the trademark prominently on new record labels, replacing the Recording Angel design used previously. The label became widely known as HMV, even though the original company was never legally incorporated under the His Master's Voice name. During the 1920s and 1930s, the company invested in both technology and infrastructure. Chairman Trevor Osmond Williams approved the acquisition of property at 3 Abbey Road in 1929. F. H. Dart of the technical recording department oversaw the project, and after extensive renovation the site opened on 12 November 1931 as a three-studio complex called EMI Recording Studios. The facility later became Abbey Road Studios. In parallel, the company expanded into domestic electronics, manufacturing radios, television sets, and radiograms under the HMV and Marconiphone names at Hayes, Middlesex. The decisive corporate change occurred in March 1931, when the Gramophone Company merged with the English Columbia Graphophone Company to form Electric and Musical Industries Ltd., abbreviated EMI. The Gramophone Company name remained in use for many years in copyright notices and catalogue documentation, but it no longer functioned as an independent corporate group. The company's recording catalogues, facilities, trademarks, and technical expertise became part of EMI's broader music and electronics operations. International expansion continued through successor and affiliated businesses. The Gramophone Company of India was formed in 1946, helping establish a major recorded-music operation in the Indian market. In 1973, the original Gramophone Company Ltd. legal entity was renamed EMI Records Ltd. The HMV label continued until 1993, when EMI Classics replaced it in the relevant classical catalogue. Later corporate transactions involving EMI transferred parts of the inherited catalogue and label assets to successor owners, but the original Gramophone Company itself is no longer active as an independent company. Its historical importance rests on its role in commercial disc recording, the development of European recording studios, the HMV identity, and the institutional foundations of EMI.
- 1993
HMV label replaced by EMI Classics
[1]EMI replaced the HMV label in the relevant classical-recording operations with EMI Classics.
- 1973
Legal entity renamed EMI Records Ltd.
[1]The Gramophone Company Ltd. legal entity adopted the EMI Records Ltd. name.
- 1946
Gramophone Company of India formed
[1]An Indian company carrying the Gramophone Company name was established as part of the group's international recorded-music presence.
- 1931
EMI formed
[1]The Gramophone Company merged with the English Columbia Graphophone Company to create Electric and Musical Industries Ltd.
- 1931
EMI Recording Studios opened
[1]The three-studio complex at 3 Abbey Road opened on 12 November and later became known as Abbey Road Studios.
- 1929
Abbey Road property acquired
[1]The company acquired 3 Abbey Road and began converting the property into a major recording facility.
- 1909
HMV label introduced
[1]New labels featuring His Master's Voice replaced the earlier Recording Angel trademark.
- 1900
Temporary diversification into typewriters
[1]The business acquired manufacturing rights for the Lambert Typewriter Company and temporarily used the name Gramophone & Typewriter Ltd.
- 1899
His Master's Voice painting acquired
[1]The company acquired the painting later used as the basis of its most recognizable trademark.
- 1898
Company founded in London
[1]William Barry Owen and Edmund Trevor Lloyd Wynne Williams established the company on behalf of Emil Berliner as a phonograph manufacturer and record label.
Showing the 10 most recent.
Products and positioning
Early recorded-music and phonograph-industry pioneer
Recorded music · 1898
Gramophone disc records
The company's central product was the flat gramophone disc, initially manufactured through Berliner's European production network and distributed through the company's international operations. Its catalogue included vocal and instrumental performances, with early recordings made acoustically before the later adoption of electrical recording methods. The records helped establish the commercial model of pairing a standardized playback format with a continually expanding artist catalogue.
Phonograph equipment · 1898
Gramophones
Gramophones were the company's playback machines for disc records and formed the hardware side of its early business. The company manufactured and marketed equipment associated with Berliner's disc system, helping connect recorded performances with consumer ownership of a playback device. The machines were marketed alongside records and trademarks, making the company an early example of an integrated recording and hardware business.
Record label and trademark · 1909
His Master's Voice
His Master's Voice was the company's most recognizable British trademark and label identity. Based on Francis Barraud's painting of Nipper listening to a gramophone, it appeared on Gramophone Company labels from 1909, replacing the Recording Angel design. The initials HMV became a common public shorthand for the label and related products, although the original company was not legally named His Master's Voice.
Consumer electronics · 1930
HMV and Marconiphone equipment
From the 1930s, the company manufactured radio and television sets and radiograms under the HMV and Marconiphone brand names. These products extended the business beyond mechanical record players and recorded music into household electronics. Production was associated with the company's factory at Hayes, Middlesex, and reflected the broader technology and manufacturing strategy that continued after the formation of EMI.
Recording facilities · 1931
EMI Recording Studios
The three-studio facility at 3 Abbey Road was developed after the company acquired the property in 1929 and opened in November 1931. Initially called EMI Recording Studios, it later became Abbey Road Studios. Although it was a facility rather than a packaged consumer product, it became one of the most important enduring assets associated with the Gramophone Company's transition into the EMI group.
Marketing campaigns
- 1930HMV and Marconiphone electronics expansion
United Kingdom
The company expanded its branded offering from gramophones and records into radios, television sets, and radiograms under the HMV and Marconiphone names.
Outcome. The expansion made the company part of the broader consumer-electronics market and continued within the EMI structure.
- 1909His Master's Voice label rollout
United Kingdom
The company introduced record labels centered on the Nipper-and-gramophone image, replacing the earlier Recording Angel design and creating a durable visual identity for its British releases and equipment.
Outcome. The HMV identity became the public shorthand for the company's British records and related products.
Brand decisions
1973
Renaming of the legal entity as EMI Records Ltd.StrategyBackground
The company had operated within EMI since the 1931 merger, while the original legal name remained in use for historical and copyright purposes.
Action taken
The Gramophone Company Ltd. legal entity was renamed EMI Records Ltd.
Aftermath
The original Gramophone Company ceased to exist as a separately named legal entity, although its catalogues and brand history continued through EMI.
1931
Merger with English Columbia Graphophone CompanyM&ABackground
The British recorded-music industry was consolidating around companies that combined recording catalogues, manufacturing, and technology.
Action taken
The Gramophone Company merged with the English Columbia Graphophone Company to form Electric and Musical Industries Ltd.
Aftermath
The Gramophone Company became a core component of EMI, while its name continued in copyright and catalogue usage for decades.
1929
Investment in the Abbey Road recording complexStrategyBackground
The company sought a purpose-built recording facility suited to the technical requirements of its expanding catalogue.
Action taken
It acquired 3 Abbey Road and funded the conversion of the property into a three-studio recording complex.
Aftermath
The studios opened in 1931 as EMI Recording Studios and later became Abbey Road Studios.
1909
Adoption of the His Master's Voice trademark on labelsStrategyBackground
The company had acquired British rights to Francis Barraud's image and had previously used the Recording Angel design.
Action taken
It introduced new labels featuring the Nipper image and the His Master's Voice identity.
Aftermath
The image became the company's dominant British brand marker and later a major part of HMV's inherited identity.
1900
Temporary move into typewriter manufacturingStrategyBackground
The company was dealing with competition and litigation in the early phonograph market, including disputes connected with Edison Bell and other manufacturers.
Action taken
It acquired manufacturing rights for the Lambert Typewriter Company and used the name Gramophone & Typewriter Ltd. for several years.
Aftermath
The diversification was temporary, and the company later resumed the Gramophone Company name.
Recent events
- 1993
HMV label replaced by EMI Classics[1]
Other
The HMV label was replaced by EMI Classics in the relevant classical-recording operations.
- 1973
Gramophone Company legal entity renamed EMI Records[1]
Other
The Gramophone Company Ltd. legal entity was renamed EMI Records Ltd., reflecting its continuing integration into the EMI group.
- 1931
Gramophone Company and Columbia Graphophone form EMI[1]
M&A
The two British record companies merged in March to establish Electric and Musical Industries Ltd.
- 1931
Abbey Road recording studios open[1]
Product launch
The renovated three-studio facility at 3 Abbey Road opened on 12 November as EMI Recording Studios.
- 1909
His Master's Voice label design introduced in Britain[1]
Product launch
The company introduced labels bearing the Nipper trademark, replacing its earlier Recording Angel design.
- 1900
Gramophone Company loses United States patent case[1]
Lawsuit
A patent-infringement ruling involving Columbia Records and Zonophone restricted the associated American business's ability to manufacture records in the United States.
- 1899
Gramophone Company acquires British rights to His Master's Voice painting[1]
Other
William Barry Owen purchased Francis Barraud's painting and commissioned a version showing the dog Nipper listening to a gramophone rather than an Edison cylinder machine.
- 1898
Gramophone Company founded in London[1]
Other
The company was established in April as a British phonograph manufacturer and record label connected to Emil Berliner's gramophone technology.
Sources2 sources
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